Following Duoyun Academy, The Well-known Bookstore Chain of Shanghai's local bookstore chain has also accelerated its layout in the Yangtze River Delta in recent years. On February 16th, the Taizhou store of Dayin Bookstore was officially opened in Yelan Old Street, Jiaojiang District, which is the first lifestyle theme bookstore founded by Dayin Bookstore in Zhejiang in accordance with the integration process of the Yangtze River Delta.
In June 2021, Duoyun Academy Huangyan Store opened in Huangyan, Taizhou. Now in the same city, two brick-and-mortar bookstore brands from Shanghai will compete on the same stage. Taking the book as the introduction, starting from Shanghai and Duoyun to the whole country, we can also get a glimpse of Shanghai's urban soft power.
The façade of the Great Hidden Bookstore.
The Taizhou store of Dayin Bookstore covers an area of more than 2,000 square meters, including more than 200 kinds of domestic and foreign periodicals, 5,000 kinds of cultural and creative products, and 80,000 books. As a large-scale domestic lifestyle theme bookstore, this is also the largest project of Dayin Bookstore to integrate into the Yangtze River Delta after Suzhou, integrating Yelan Bookstore, COSTA Taizhou First Store, Museum Culture and Creativity, etc., its garden-style layout, courtyard-style architecture increases the degree of cultural integration, in the 8 days of trial operation, attracted more than 40,000 readers into the store experience, the average daily reader visit exceeded 5,000 people, setting a new store flow of Dayin Bookstore the highest.
Pilot the queuing scenario.
Located in Taizhou city and adjacent to Jiaojiang River in the north, Yelan Old Street is the starting point of Taizhou's urban civilization development and an important witness to Taizhou's historical and cultural changes. Once merchants gathered, literati gathered, agriculture and fishery merchants flourished, and prospered for a while. "The millennium is bustling with joy, such as Dengchuntai contains a new life and rejuvenation", the rejuvenated Yelan Old Street with the goal of "one river and two banks of the city living room" is highly regarded, relying on the cultural elements of Yelan Old Street, and is committed to building taizhou's urban living room, a cultural highland in the new era, and a new model for the integration and development of Wenshan tourism.
Children's area of The Leaf Study.
Global Museum Cultural Creation.
Following the historical context of Yelan Old Street, Da Yin Bookstore initiated the new physical bookstore concept of "art in life, life in art", a garden landscape led by the Nianhuawan team, surrounded by a stone-built canal and Clear Creek, and flowers and trees in all seasons. The waterfalls and springs are steamy, the towering ancient trees are colorful, the Chongwen historical system "Wenchang Pavilion" is adjacent to it, and the "Great Hidden Realm" is standing on its wings.
In the book selection, the Taizhou store of Dayin Bookstore brings together the good books of the famous domestic societies and the new books of the Shanghai and Zhejiang Great Societies, covering more than 80,000 volumes involving ten major themes such as literature, social science, philosophy, history, art, children's, finance, finance, business, etc.; more than 200 kinds of domestic and foreign periodicals such as current politics, fashion, tourism, health, home, finance, parent-child, characters, and art; museum brands such as the National Museum, the Palace Museum, the British Museum, the National Art Museum in Boston, V&A, and "Taiwan Embroidery TALSILK", "Natural Creation", "Natural Creation". Dance with the light", "original design", "courteous and festive" and other national fashion brands, a total of more than 5,000 kinds of cultural and creative products. At the same time, the "shared book" model pioneered by Dayin Bookstore will also be introduced into Taizhou to create a new reading method of "this book can be read, this book can be borrowed, and updated in real time".
bookshelf
Courtyard-style building