At the end of 2021, with the sales volume of 26.275 million units, an increase of 3.8% year-on-year, the overall automobile market ended the three-year downward trend and boosted the morale of the automobile industry.
American cars that have not been good in recent years have also begun to recover their vitality.
In 2021, U.S. car sales reached 1.9783 million units, an increase of 5.12% compared with 2020, and the market performance has improved. But embarrassingly, the growth is not directly reflected in the market share, which is still 0.18 percentage points less than in 2020.
The market share of American cars has shrunk for 6 consecutive years, the main problem is that there are more and more players in the field, and in addition to Tesla, which has always maintained a high growth rate, and Buick and Cadillac, which have large enough plates, other brands from cars to SUVs, MPVs and other multi-level market segments have no strong product competitiveness.
In order to recreate the three-legged stand of the past and Germany and Japan, American cars urgently need to change the status quo.
Make a beautiful system, know the mistake can be changed
Like the Korean and French systems, the market behavior of American cars is sometimes quite confusing.
For example, taking the lead in initiating a large-scale replacement of the three-cylinder engine led to a sharp decline in model sales, and finally had to change back to the four-cylinder engine, as well as the inexplicable laziness of many years of product replacement and only relying on the low price of old products to hit the market, all of which made consumers feel that the American brand was consuming the user reputation accumulated in the past.
Fortunately, in 2022, U.S. brands generally began to exert their strength, and the six new cars to be launched during the year are also the replacement of the main models of the past, and products equipped with more new technologies and technologies are expected to re-stimulate consumer vitality.
In 2022, Ford will focus on replacing the three star products of Mondeo, Fox and Explorer.
Although Mondeo has not been replaced for many years, with a more advanced design concept and solid three major pieces, it is still the second-selling product under the Ford brand in 2021 - annual sales of 34,380 vehicles, accounting for 14.4% of the brand's total sales, and the growth rate has reached 31.93%.
Now that Mondeo has ushered in a replacement, it has also shown enough sincerity, and the size has once again increased to the level of space of taurus in the past. In addition, the new design language also integrates a lot of new technology, although it is no longer as classic as the Martin face in the past, but it is also surprising enough, and there are many hidden door handles, variable grilles and other new gadgets that cannot be seen by Models such as Accord and Camry.
The changes in the new Mondeo car are also unexpected, and the oversized full LCD through the central control screen has changed the old design of the past, truly showing the level of intelligent B-class cars. Overall, if the price is no longer exchanged for volume, a reasonable price is expected to return Mondeo to the mainstream choice of B-class cars.
The all-new Focus is as likely to debut as the Mondeo in April this year, and the highlight of the new car is the overhaul of the exterior interior and the re-equipped 1.5T four-cylinder engine.
Fox still carries a three-cylinder engine under the premise of repeated setbacks in other three-cylinder predecessors, which has hit its sales hard. Now back on the track, with a four-cylinder engine and a major overhaul, there is also hope to return to the mainstream A-Segment camp with a younger, sportier positioning and multiple options for hatchbacks and sedans.
Explorer is one of ford's few large hardcore SUVs that are more popular in the market, and this year's update also changes the vertical central control screen that consumers have criticized in the past and is expected to launch an ST-Line version. Although the overall product adjustment is not large, it is aimed at consumer pain points, and sales boost is inevitable.
Cadillac's biggest model this year is the LYRIQ unveiled at the Guangzhou Auto Show. At present, it is the time for the vigorous development of new energy vehicles, and for Cadillac, it is also a rare opportunity to overtake the increasingly hot electrification track.
The debut of Cadillac LYRIQ opened its era of luxury intelligent pure electricity, with super strength and advanced technology configuration, LYRIQ still stands out under the attack of Wei Xiaoli and BBA. At the same time, with the support of the Ultium platform, Cadillac will have a new lineup of pure electric products and will present a new product spectrum in the next few years.
Chevrolet is unable to face the consumption upgrade in recent years. On the one hand, the product line focuses on the price range of about 150,000, and the competition is very fierce, on the other hand, its own new model products are weak, and there has never been a explosive model.
In particular, Chuangku, as a small hit, has once again been operated by the three cylinders of the mystery, so that consumers have completely lost their consumption passion. Fortunately, this year, Chuangku has also ushered in a major change, the appearance is still young, the new RS suite and a large number of blackening treatment. At the same time, the engine will also return to the four-cylinder, at least from the perspective of product strength, Xinchuangku has more confidence to compete with mainstream small SUVs such as XRV and Binzhi.
Disappearing American style
American cars were once the dream of many people, but the decline of American cars began with the "disappearance" of American styles.
In the past, American cars in people's impressions were hardcore, large displacement self-absorption, grumpy straight-line acceleration, and rich playability. However, with the influence of environmental factors such as the oil crisis and the emission crisis, The American cars are gradually "Europeanized", they are becoming more and more delicate and more delicate, and the traditional artistic performance of the American cars is gradually disappearing and simplifying.
In addition to the past fine behavior of American cars, this lack of personality is also a major reason for the decline in sales of American cars. Large-size SUVs and pickup trucks have become the only labels for American cars, and even under the sudden rise of Tesla, the tesla = American car talk is not endless.