Imagine the new forces of wei Xiaoli's first generation of car manufacturing, from the establishment of the brand to the first mass production car off the production line, during which it has to go through about three years of time, has gone through many detours, and the sad story is a basket, and it has survived several struggles.
But under their verification, it also proves that although the investment in car manufacturing is high, the return sometimes exceeds expectations.
At the beginning of last year, another round of car-making boom began, technology companies built cars, home appliance companies built cars, whether car building is the dream of entrepreneurs, or a short outlet that is being pursued, will eventually be slowly verified.
Different from the first generation of new car-making forces, they all started to build cars under the premise of having a certain amount of capital, and they did not have to go through more hard days.
Of course, on the other hand, as more and more market segments are occupied by new car-making forces, the market that can be tapped out is becoming smaller and smaller.
Jidu, Skyworth, Xiaomi, the first batch of enterprises that officially announced the construction of cars after the beginning of last year, they entered the game to build cars, driving a number of similar background enterprises to build cars, OPPO car manufacturing, Midea car manufacturing, etc. Rumors are endless, even if you don't want to build a car, you will rub the heat of a car on the publicity.
A mobile phone brand that was eventually acquired by car manufacturers
The popularity of cross-border car manufacturing is so high, so a year has passed, what happened to the company that officially announced last year?
Set degree: cars, robots, concept cars, connected to read
Over the past year, Jidu has been trying to paint the rudiments of its first product. From what to what, the concentration is arousing the imagination of the outside world.
In April this year, Jidu's first automotive robot concept car will be unveiled at the Beijing Auto Show, and the mass production model will be launched in 2023.
Car robot concept car, which can be said to be the positioning of the ancients. However, thinking of Baidu, one of the shareholders behind Jidu, the automotive robot unveiled at the Baidu AI development conference at the end of last year integrates the core capabilities of Baidu AI and automatic driving, can achieve L4 level automatic driving, and has the ability of natural communication and self-growth.
In addition, Jidu also announced that the first mass production model will use an intelligent digital cockpit system based on Qualcomm's fourth-generation Snapdragon automotive digital cockpit platform, as well as Nvidia's DRIVE Orin system-level chip.
In addition to hard-core hardware and software, how Baidu's ability to play out on the Geely SEA vast architecture and land on the mass production car is the most anticipated part of the set of measurement models.
Jidu is a joint venture between Baidu and Geely, and the combination of technology companies and vehicle companies often makes people think that vehicle companies may play the role of foundries, and in the past year, Geely has also been clearing such positioning. However, from the perspective of the management composition of Jidu, Baidu is indeed the dominant party of Jidu.
One has Apollo, the other has a vast architecture, and the set degree can be said to be the verification of the respective technical capabilities of the two shareholders in the field of car manufacturing.
In September last year, 207 days after its establishment, Jidu released the SIMACar (Analog Model Car). Intelligence and R&D efficiency have always been the focus of Jidu in the past year.
At the beginning of this year, Jidu also announced the completion of a $400 million Series A financing, which was jointly increased by Baidu and Geely. So will the next IPO come?
Skyworth: Set a small goal to sell 30,000 units
At the New Year's family dinner, a relative asked me, can I buy a Gree car in two years?
I was shocked and asked this relative, is Gree any new news?
Relatives said that it is said to have a range of 1,000 kilometers, and it is very cheap.
Such unreliable news has been believed, and it seems that Skyworth makes cars without any unreliability.
In April last year, Skyworth Auto officially released its brand, and in July, the first model was launched.
Why is Skyworth building a car so fast?
Huang Hongsheng, the founder of Skyworth Group, established Kaiwo New Energy as early as 2010, and has been working in the field of new energy buses for many years through the restructuring of Nanjing Golden Dragon. In 2019, after obtaining the production qualification of new energy passenger cars, the new energy passenger car brand Tianmei was released, and then obtained trademark transfer and authorization from Skyworth, and Skyworth Automobile was born. The first car on the market of Skyworth, EV6, is actually Tianmei's previous model ON sale, ET5.
From the history of Huang Hongsheng's involvement in car manufacturing, he has a keen insight into policy, starting from the beginning of the promotion of new energy vehicles by the state, he also started a series of operations in which he entered the car manufacturing industry.
Since the official announcement of the creation of cars, the news of home appliance companies entering the market to build cars has been endless, after all, they have flocked to the mobile phone boom many years ago.
However, just as home appliance companies in the mobile phone market have folded, almost no one is optimistic about Skyworth car manufacturing.
Despite this, Skyworth announced its own small goal at the beginning of this year: 30,000 vehicles sold this year!
In the past year, no one seems to care about what core technologies Skyworth Automobile has, because few people think that home appliance companies will have any core technical capabilities in building cars.
Skyworth Auto has a bigger goal: Skyworth Auto will impact this year's science and technology innovation board.
Therefore, Skyworth car rush is the automobile market or the capital market, is it wanting long-term development, or speculative psychology, Skyworth does not talk, everyone has a scale in their hearts.
It can be imagined that when Huang Hongsheng turned the green and yellow Tianmei Automobile into Skyworth Automobile, it was nothing more than to use skyworth, a well-known name, to let the market quickly recognize.
In addition to Skyworth, in the home appliance industry, Midea, Gree, Hisense and other home appliance companies are also entering the market in various forms to build cars, or involved in auto parts, or new energy vehicle-related products, and cars seem to have become the most worthy areas of investment in the real economy.
Where there is an opportunity, there will be home appliance companies getting together.
Xiaomi: My mystery is my strength
The same legendary entrepreneurial experience, Officer Lei announced the construction of the car, and the applause and recognition received were much higher than Huang Hongsheng.
From Lei Jun's personal point of view, it is closer to the entrepreneurial background of the founders of Wei Xiaoli, and the success of Wei Xiaoli also confirms the replication of the successful path in the Internet era in the field of car manufacturing: a soul figure, a unique product idea, and a good story.
At the same time, xiaomi mobile phones are products that are closer to young people, which also lays a deep mass foundation for xiaomi cars.
Perhaps with high potential recognition, Xiaomi has not rushed to prove itself in the past year, but has been constantly acquiring and saving people.
It is precisely for this reason that after Xiaomi and Baidu officially announced the construction of cars last year, the automotive field has set off a round of robbery war, Xiaomi has grabbed people with high salaries, automatic driving, intelligent edge of the R & D personnel, are poached by the fragrant food, the automotive field of talent flow in the past year more frequent.
At the same time, last year, the news of competing for millet in various places was also endless, and there were also many surplus production capacity of traditional car companies waiting to be selected, and finally Xiaomi announced its settlement in Yizhuang, Beijing, announcing that it would build a factory with a total production capacity of 300,000 vehicles in Yizhuang. It can also be regarded as contributing to the improvement of the industrial chain of intelligent vehicles and new energy vehicles in Beijing.
The popularity of Xiaomi's car construction also lies in the fact that it has received tens of thousands of resumes alone, and finally Xiaomi has also announced the formation of hundreds of people's autonomous driving research and development team.
At the same time, in the past year, Xiaomi has been investing in the upstream and downstream industrial chain of the automobile, including the power battery industry's hive energy, Ganfeng lithium industry, AVIC lithium battery, Weilan new energy, charging supplier Fute Technology, lidar company Hesai Technology, ADAS supplier Zongmu Technology, automatic driving technology company DeepMotion, etc.
Although the mass production of the first car may be in 2024, later than its opponents who started at the same time, Xiaomi is insisting on "good food is not afraid of late". This is different from today's many squeezed into the car-making track and shortening the time of mass production cars, Xiaomi's steady and steady style has quite a momentum to seriously build cars.
What are the details of "young people's first car", and how Xiaomi will define the first product has always attracted attention, but Xiaomi does not say.
Keeping the mystery a good way to keep the heat alive.