The Lantern Festival, more in the Beijing Winter Olympics, is full of joy and joy, and a snow festival has added a strong ice and snow atmosphere to Beijing, the "City of Double Olympics". On February 14, 2022, the "Surprise Blind Box" of the Beijing News Center struck again, and the center and the Palace Museum held the 2022 Beijing News Center Media Open Day, inviting more than 100 Chinese and foreign journalists to visit the Forbidden City, watch the Opening Year Exhibition, and read about China in more than 130 cultural relics selected by 30 museums across the country.
Step into the royal ice and snow "arena" that travels through time and space
"Surprise Blind Box" is a news brand carefully built by the 2022 Beijing News Center during the Winter Olympics to keep up with the trend, innovate the news format, and carefully build.
The "Surprise Blind Box" activity focused on the latest, most beautiful and best Beijing, organized Chinese and foreign journalists to experience the Chinese national treasure heavy equipment in the Forbidden City in the snow, felt the prosperous civilization, and also became the "top stream" of the Beijing News Center in 2022. As soon as the "Forbidden City 2022 Beijing News Center Media Open Day" surprise event was announced, 120 participants were "second light".
Covered in white snow and ice, the Forbidden City is full of charm. Stepping into the Forbidden City, the shutter sounded one after another, and more than 100 Chinese and foreign reporters could not hide their enthusiasm. Looking around, the magnificent palace covered with "white veil", the Jinshui River like an "ice ribbon", and the flawless snow are like another ice and snow "arena" that has traveled through time and space. As the official public account of the Palace Museum said, "At that time, Ruixue also sang the triumphant song of the athletes' progress." ”
More than 130 precious cultural relics show Chinese civilization
Inside the Wenhua Hall, the "Why China - Ancient Chinese Civilization and "National Treasures" Special Exhibition" is being held, and more than 130 cultural relics selected by 30 museums across the country tell the story of China. The exhibition was guided by the State Administration of Cultural Heritage, led by the Central Radio and Television Corporation and the Palace Museum, and jointly organized by more than 30 cultural and museum institutions across the country.
More than 130 precious cultural relics, from the Upper Stone Age to the Qing Dynasty, include stone tools, ceramics, jade, bronzes, gold and silverware, calligraphy and painting, ancient books, seals and other categories, including He Zun, Changxin Palace lamp, Tibetan "Four Medical Classics" and other well-known national treasures. The exhibition regards the long-standing and profound Chinese civilization as a big river, and shows the charm of Chinese civilization with three units: "source", "flow" and "convergence".
In the exhibition hall, the cultural relics in the 3 central display cabinets can be regarded as the most important. Among them, occupying the "C position" is He Zun, which has a 122-character inscription on the bottom of this bronze, and the inscription "Zhaozi China" means that the capital city was built in this place of "China". This is the earliest known word for "China", although it refers to Luoyang and the surrounding areas at the time. The other two heavy cultural relics are the Jade Dragon excavated from Yuhang Anti-Mountain in Hangzhou City, Zhejiang Province, and the Jade Dragon from the Palace Museum.
It is worth mentioning that the Wenyuan Pavilion on the north side of the Wenhua Hall, as the last "exhibit" of this exhibition, echoes the "Four Libraries of the Whole Book" (photocopied version) at the end of the exhibition hall of the Wenhua Hall.
In addition to the blockbuster exhibition, the 2022 Beijing News Center and the Corner Tower Coffee provide reporters with a free cup of steaming coffee, prompting cold protection and warmth before traveling, and be careful of slippery roads. The wonderful and colorful activities of the day made Chinese and foreign journalists praise this "surprise blind box" of the 2022 Beijing News Center.
A variety of "surprise blind boxes" reported as "explosive models"
In 2022, the Beijing News Center provided 1,770 Chinese and foreign journalists with media services that conformed to the regulations of the cities hosting the Olympic Games and conformed to international practices, including fresh and in-depth news information services, thoughtful and warm media public services, and rich and thick cultural exchange activities, and the four major concepts of "news + service, news + culture, news + technology, news + image" ran through various services.
In order to bring journalists a high-quality media service experience, the 2022 Beijing News Center innovates the news service industry, focusing on the most thoughtful service, the thickest culture, the most top technology, the most fashionable scenes, and the most important guests, planning and launching the "Surprise Blind Box" brand activity. Previously, it has launched the 2022 Beijing News Center Visiting Camp, Chairman Bach "airborne" the news center Yun Bai Nian, visited the China Arts and Crafts Museum, the China Intangible Cultural Heritage Museum series of activities, triggered the enthusiasm of Chinese and foreign journalists to participate, many news reports have become the network "blockbuster", praised by Chinese and foreign journalists. The fourth wave of Lantern Festival "Surprise Blind Box" activity focuses on allowing Chinese and foreign journalists to visit the stunning snow scenery of Beijing, feel the thickness of Chinese civilization, taste the fashion of Corner Tower coffee, and experience the thoughtfulness of news services.
Journalists praised the "Surprise Blind Box" campaign in their own way. A reporter from Shanxi Television said: "I don't know what the next 'blind box' is, before leaving, if I can participate in the 'blind box' activity again, I have no regrets." "Thank you very much to the staff of the 2022 Beijing News Center for bringing the 'Surprise Blind Box' to the reporters, this gift I made by hand, to the center's friends!" A reporter from Shanghai sent 20 handmade wax rope bookmarks for the Year of the Tiger to the center to thank the staff for their hard work. This gift echoes the center's "Surprise Blind Box" activity, and the small bookmark carries a full of emotions, becoming a witness of the love between journalists and friends and the 2022 Beijing News Center.
The author | All-media reporter of the Rule of Law Daily, Hou Jianbin and Pu Xiaolei
Source| Rule of Law Daily
Editor| Han Yuting, Li Weiyi, Luo Qi
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