In the nine exhibition areas of the 2022 Beijing News Center, "Colorful Shenzhou" is undoubtedly the most interesting and unique exhibition area. During the operation of the Beijing News Center in 2022, the "Colorful Shenzhou" Cultural Exhibition Area successively launched theme exhibitions from Beijing, Zhejiang, Jilin, Guangdong, Sichuan, Shaanxi and other provinces and cities, using exquisite craft exhibits, wonderful art performances, interesting intangible cultural heritage experiences, and distinctive image displays, interpreting to the world the image of a civilized country with deep historical heritage, diverse ethnic groups, diverse and harmonious cultures. The 20-day cultural display activities, 6 provinces and cities, 4 exhibition areas, 108 display and interactive content, attracted more than 9,000 people to visit the exhibition and participate in the experience, not only so that "Colorful Shenzhou" has repeatedly become the focus of the 2022 Beijing News Center, CCTV news network, Chaowen World, as well as people's network, Xinhua network, Central Broadcasting Network, CCTV network, China News Network, International Online and other central media have reported. It also presents to the world a civilized, friendly, magnificent and colorful China.
◆ Step into the theme day an exclusive moment of a city
February 4, the fourth day of the Lunar New Year.
In the 2022 Beijing News Center, from time to time, bursts of exciting and lively melodies are heard. In front of the big screen stage, the actors of the Beijing Fengleijing Opera Troupe are performing the Peking Opera fragment "Picking Jade Bracelet", with a beautiful figure, rich movements, exaggerated expressions and flexible eyes, which attracted many media reporters to stop and take pictures.
This is a scene that occurred on the Beijing Theme Day in the "Colorful Shenzhou" Cultural Exhibition Area of the Beijing News Center in 2022. In order to better display China's urban image, the "Colorful Shenzhou" cultural exhibition area introduced the concept of "theme day", and six provincial-level administrative regions such as Beijing, Zhejiang, Jilin, Guangdong, Sichuan and Shaanxi held different theme exhibitions on their respective theme days, showing the era, urban charm and cultural heritage of different provinces and cities in China.
February 1 to February 5 is the first to fifth day of the Lunar New Year, and it is also the exhibition period of Beijing Theme Day. On the Theme Day of Beijing, an event held in such a grand festival as the Spring Festival, the theme of "Tasting the Taste of the New Year and Welcoming the New Year" was the theme, whether it was the handicrafts on display, the content of the exhibition wall, the intangible cultural heritage experience, etc., all of which were planned around the theme of the Spring Festival. During the Beijing Theme Day, people can not only enjoy the wonderful performances of the actors of the Beijing FengleiJing Opera Troupe and experience the customs of Beijingers "watching the big drama in the New Year", but also participate in the common interactive activities in the Beijing Temple Fair, while understanding and understanding the Customs of the Beijing New Year, feel the achievements made in the construction of Beijing's national cultural center and the development and inheritance of China's excellent traditional culture.
Media reporters on the Beijing Theme Day learned about Peking Opera on the spot
The "Theme Day" gives each participating city an exclusive moment, which not only presents the unique local culture of all parts of the country, but also wins the general recognition and love of many media reporters. On the Zhejiang Theme Day, a media reporter from Beijing wrote his wish on a bright postcard during the Asian Games: "The Winter Olympics are in Beijing, and the Asian Games are in Hangzhou." I look forward to this wish postcard sent after the opening of the 2022 Hangzhou Asian Games to complete my beautiful agreement with these two major events! At the Jilin Theme Day, a reporter from Guangdong was amazed at the fishskin handicrafts at the fishskin painting booth in Chagan Lake: "It's really unbelievable that this skier wearing a mesh coat is actually made of fish skin!" At the Guangdong Theme Day, a reporter from the Central Radio and Television Station said after watching the preparation process of the Asian Youth Congress and the unique Shantou Intangible Cultural Heritage: "The Shantou theme exhibition makes everyone feel bright, and we will present it in the report!" ”
◆ Wonderful Intangible Cultural Heritage Exhibition N ways to open the "Living Inheritance"
At noon on February 7, the "Colorful Shenzhou" exhibition area of the 2022 Beijing News Center quietly heard a deep and long piano song. After a while, someone suddenly said: "This is "Together to the Future"! Others suddenly realized, and some even hummed along with a whisper: "Together for a Shared Future, let's go to the future together!" ”
The person who plays the piano is Zhang Yiqing, a non-hereditary person from Zhejiang Province. February 7 coincides with the Zhejiang Theme Day, its provincial capital Hangzhou has a profound cultural heritage, and there are many intangible cultural heritages, and Zhejiang Guqin is one of them. After listening to Zhang Yiqing's performance, many media reporters fell in love with the melodious and timeless guqin, and even "learned from the teacher" on the spot to try "Together to the Future". Although many reporters have expressed difficulty after trying, Zhang Yiqing said, "As long as everyone is willing to try and take the initiative to understand our Chinese national musical instruments, it is the happiest for us." ”
Zhejiang theme day on the Zhejiang school of guqin non-hereditary inheritors play guqin songs
At the Guangdong Theme Day, the interactive area engraved with the seal of Shantou was very lively. According to Ding Ming, a non-hereditary person with shantou seal seal engraving, overseas Chinese batch is a unique form of family letter in Chaoshan area, and the engraved seal can be stamped on the overseas Chinese batch to send blessings. Ding Ming said that since the opening of the theme day in Shantou, Guangdong Province, there has been an endless stream of media reporters participating in the interactive experience: "These popular experiences are highly sought after by young people, from the morning to the current continuous flow of passengers, everyone is very enthusiastic." On the one hand, it can help the Beijing Winter Olympics, and on the other hand, it can also promote our Chaoshan culture. ”
Media reporters experienced the engraving skills of Shantou seals on the Guangdong Theme Day
Whether it is to learn the Zhejiang guqin from the teacher, or to send blessings to the Shantou seal engraving technique, it can be called a silhouette of the promotion of many intangible cultural heritage projects and the "living inheritance" in this "Colorful Shenzhou" cultural display. The "Colorful Shenzhou" cultural display has set up three sections: cultural beauty, cultural connotation and cultural interest, and no matter which plate, intangible cultural heritage is one of the "regular customers". Especially in the "Cultural Fun" section, the colorful intangible cultural heritage interaction has repeatedly become the object of media reporters' participation and reporting: on the Beijing theme day, you can experience the painted zodiac signs and filigree sand paintings; on the Jilin theme day, you can experience the Art of Dongliao gourd painting and rope weaving; on the Zhejiang theme day, you can enjoy tea art performances and taste customized Hangzhou good tea; on the Guangdong theme day, you can experience the tide embroidery hook flowers, Guangdong paper cutting... The rich and diverse and interesting display content not only allows visitors to have a more direct feeling and deeper understanding of folk art and humanistic customs in various parts of China, but also allows many media reporters to spontaneously serve as "promotion ambassadors" in their hometowns. After a reporter from Chengdu took a friend to experience Sichuan puppets and Qiang embroidery, he took the Universiade mascot "Rongbao" from his hometown and issued an invitation to his peers: "In June this year, we will see you in Chengdu!" ”
Sichuan Theme Day staff introduced the Mascot of the Chengdu Universiade "Rongbao" to media reporters
◆ It is not only the integration of cultural formats that highlights innovative development
"Culture +" is a major trend in the cross-border integration and development of cultural industries. In the three exhibition areas named "Culture" set up by "Colorful Shenzhou", many cultural projects are not only displayed and a large number of cultural experiences are provided, but also the display and interaction of culture and science and technology, tourism, sports and other themes, which make people deeply feel the unique charm displayed under the organic integration of innovation and creativity in various fields of culture and social economy.
During the Zhejiang Theme Day, many elements related to the Asian Games attracted the attention of many media reporters, and the colorful interactive experience attracted the "punch card" of many media reporters. The "Hear the Asian Games" experience area here shows the results of the global collection of music works of the Hangzhou Asian Games, and the reporter can audition excellent Asian Games songs on the spot to find his own "Asian Games good voice"; in the "Smart Asian Games" experience area, it is through new media to display the "Asian Games One Station" platform intelligent travel, intelligent viewing, intelligent tourism, digital goods, public welfare donations, on-chain torches and other application scenarios and special activities to introduce and experience, highlighting the highlights of the intelligent characteristics of the Hangzhou Asian Games. The integration of culture and technology, culture and sports, sports and science and technology has made the interactive experience of Zhejiang Theme Day full of highlights, and Xu Jing, Director of Cultural Promotion Activities of the Cultural and Education Department of the Asian Organizing Committee, said: "We hope to take the opportunity of this Beijing Winter Olympics to strengthen cooperation and exchanges between large-scale games. With more than 200 days to go before the opening of the Hangzhou Asian Games, we look forward to gathering in beautiful Hangzhou with media friends from all over the world and sharing the Asian Games. ”
At the Jilin Theme Day, an interactive installation with a huge screen and full of technology attracted people's attention. This is the FAW Banner Smile interactive experience platform. According to reports, this product has been successfully installed on the Hongqi E-HS9 full-size luxury electric SUV car, and has 100% full-stack self-developed technology, which can achieve sustainable iterative upgrading of the product. Dynamic technology for people to perfectly present the use of smart cockpit experience, "one machine with five screens" cool design not only let visitors feel the convenience of science and technology, but also let many media people "plant" the brand of Hongqi. A reporter from Shandong said after the experience: "The back seat can also play games and chase variety shows, full of science and technology!" I'm going to buy a Red Flag sedan too! ”
The staff of Jilin Theme Day introduced the FAW Banner Smile interactive experience platform to media reporters
The "Beauty of Culture" exhibition area of The Shaanxi Theme Day makes people deeply feel the infinite charm of "culture + technology". This exhibition area joins the holographic projection technology display cabinet and the dynamic display of digital magic cabinet, the former through holographic phantom imaging to present the cultural relics resources 720 degrees in all directions to the audience, can let people through gesture perception tracking recognition, autonomous movement, rotation, zoom, meticulous appreciation of every detail of the cultural relics, the latter through digital means to restore the beautiful dance posture of the Han Dynasty figurines, with the cabinet displayed in the Western Han Dynasty plastic clothing painting statuettes unearthed in the Hanjing Emperor Yang Mausoleum, enjoy the static beauty and dynamic beauty of cultural relics, "zero distance" Feel the style of representative cultural relics of Shaanxi Province. The immersive experience has made many media reporters addicted, and the reporter from Beijing said: "I have always wanted to punch in Shaanbo before, but I did not expect to realize this dream here." And the display of this digital magic cabinet is also too dazzling! ”
Media reporters experience the "He Zun" display case using holographic projection technology on the Shaanxi theme day
Edited by Chen Yuanyuan