Recently, Chery released a preview of QQ's second electric model. It is reported that the new car will be launched in 2022.
Chery's QQ world
Chery QQ's second electric vehicle is based on the Little Ant Z concept car, and the endurance is expected to exceed 400km. Double door design, flat rear, roof with luggage rack, and available in 2- and 4-seat layouts.
Chery QQ's second positioning is higher than Chery's QQ ice cream, qq ice cream ordinary version of the price of 2.99-439 million yuan, since the listing of QQ ice cream cumulative orders have exceeded 70,000 vehicles, January sales of 9984 vehicles, an increase of 19% month-on-month.
It is reported that this concept car will be equipped with an L2 level of automatic driving assistance system. Some netizens said that it is superfluous for micro-electric vehicles.
In addition, Chery QQ ice cream Valentine's Day edition debut, as a special model is mainly reflected in the appearance, the official release of peach huanxi version of QQ ice cream is mainly pink white, the interior color and the exterior are consistent with the pink white, the peach joy version uses a more rounded C-pillar design, and the area of the rear glass window is also larger than that of the ordinary version.
The cancellation of the passenger seat of the Peach Joy version of QQ Ice Cream is replaced by a foot pedal, and the rear passenger can place his legs on the foot pedal to gain insight into women's needs, and under the foot pedal is a box for storage, which can be used to store the little sister's cosmetics, skin care products, etc. On the body itself, the power parts such as electric motors and power batteries are no different from the ordinary version.
Micro Electric Vehicle Female Market Big Pk?
As a subdivision of new energy, micro-electric vehicles have many car companies in the field of micro-electric vehicles due to their low-cost, low-price and low-tech characteristics. At present, many of the market products are more than auto Kellyway, Dongfeng Xiaokang scenery MINIEV, Chery QQ ice cream, Euler white cat black cat good cat, Changan BenBEN EV, Chery eQ, Chery small ant, zero run T03, Reading mango, Lingbao BOX as the representative of the micro electric vehicle market to support the domestic micro electric vehicle market.
Previously, Lingbao Automobile released the Lingbao BOX2021 model, which provides a total of 4 models with a range of 140km, 180km and 351km, with a price range of 328-468 thousand yuan. Lingbao COCO only provides 120km one kind of endurance for a total of two models, and the price range is 26,800-3.18 million yuan. In the field of micro-electric, there are many choices in both brands and products.
It is worth noting that in the micro-electric vehicle market, manufacturers seem to be more focused on female customers. In terms of color, the exterior and interior are mostly candy colors, and in terms of naming, Reading Mango of Reading Motors, White Cat Black Cat good cat product matrix of Great Wall Euler.
In addition, there are more accurate product names Lingbao BOX launched four Shangguan Wan'er editions, Li Qingzhao editions, Cai Wenji editions, and Wang Zhaojun editions. Corresponding to different endurance and different prices, the battery life is 140km to 351km, and the price is also from 328 million yuan to 468 million yuan. Advertising display, but also mainly choose women to appear on camera.
How big is the market for women in micro-electric vehicles? Let's first look at how big the market for micro-electric vehicles is. Although the new energy vehicle market continues to grow at a high level, the market share of the micro-electric vehicle market is not very stable. In 2017, under financial subsidies, A00-class pure electric passenger cars sold a total of about 308,000 units, accounting for about 69% of the total sales of pure electric passenger cars in the country that year, which was the peak of the market share of micro-electric vehicles. Since then, the sales volume of A00-class pure electric passenger cars was 371,000 units, or 49% market share, and in 2019, sales of A00-class pure electric passenger cars were 232,000 units, with a market share falling to 28%.
Until 2020, Wuling Hongguang MINI triggered a wave of heat. In 2020, China's micro-electric vehicle sales reached 407,000 units, an increase of 13.1% year-on-year. EVTank predicts that the sales volume of micro-electric vehicles in the Chinese market will reach 3.6 million units in 2026, accounting for about 40% of the entire new energy passenger car market. In the future, the micro-electric market is considerable, and as a large customer group, how to understand women's needs and psychology has become a major issue for many micro-electric vehicles.