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The new model allows users to be addicted, and SAIC-GM rivets itself to open a new game

The new model allows users to be addicted, and SAIC-GM rivets itself to open a new game

Reporter | Nguyen Hee Joan

Image source | Respondents provided

Gu Ailing, who fought for his love on the ski track, has become a role model in the hearts of the Chinese people. Salute to every struggle. As the spokesperson of the Cadillac brand, Gu Ailing's spirit of "loving dreams and daring to forge ahead" also inspires every SAIC-GM employee. "So proud! In the new year, I will also be like her, bravely pursuing, striving and enterprising. They forwarded the good news to the WeChat circle of friends and set a new year's goal.

Strive hard for the future, and do not slacken off to open a new situation. R & D, production, sales, service, in SAIC-GM, busy figures can be seen everywhere, everyone is energetic, in the direction of "steady progress" to run.

Endeavour new track

Shanghai Pudong Kerry City, people come and go. Cadillac Pure Electric IQ Space invites users to experience an exclusive Chinese New Year co-creation journey, if you walk through the digital jungle, feel the AKG headset, IQ users directly call out the addiction. "I got a call from the salesman and invited me to come to the store to see the LYRIQ car. It is good to be able to go shopping and watch cars. One customer said.

The new model allows users to be addicted, and SAIC-GM rivets itself to open a new game

"This is the fifth Cadillac pure electric IQ space in Shanghai, and many people have come to punch in." The salesperson said. Seeing a customer walk in and see the car, he rushed to meet it. During the Spring Festival holiday, these sales staff have always stuck to the front line and provided services to users. They most directly feel what users expect from Lyriq. "Within an hour of opening the pre-sale, the number of orders exceeded 2,000. Seeing that so many users are interested in our new products, it is worth it to be busy. ”

For SAIC-GM, this is not only a product innovation, but also an innovation in the sales model. "Cadillac Pure Electric IQ Space is SAIC-GM's brave attempt to face the market, an important contact point for Cadillac brand direct users, and a valuable experience for the exploration of SAIC-GM's new marketing model." Wang Yongqing, general manager of SAIC-GM, said.

On the second day of the Chinese New Year, Wang Yongqing walked into the sales line, Cadillac pure electric IQ space. What is the user feedback? How about foot traffic? How are the stores operating? These questions touched his heart. He inquired carefully and sent New Year greetings and good wishes to the employees who stuck to the front line.

The directors of each business department of the marketing department visited the IQ space in Shanghai. The marketing department trade union extended condolences to the 13 Cadillac pure electric IQ space employees across the country who stuck to their posts, and gathered the strength to fight hard for the new track!

Adding new tracks, SAIC-GM Aoteneng super battery factory also started early. At 6:25 a.m. on the third day of the Chinese New Year, the employees of the battery production line gathered together, and the section chief repeatedly emphasized production safety and product quality. This was the first pre-shift meeting held in the Year of the Tiger at the Aoteneng Factory. Soon after, there was a rhythmic roar from the production line, playing the melody of the opening of the game.

As a key part of SAIC-GM's electrification strategy, last year, the Aoteneng Gigafactory was officially put into operation in Jinqiao Town, Pudong New Area, Shanghai, which means that savoy-GM's localization manufacturing capabilities of new energy core components have reached a new level. This year, Aoteneng Gigafactory was given the first battery export task to North America. The employees gave up the Spring Festival reunion in order to deliver the task on time. "Strive hard to create a future for SAIC-GM new energy vehicles, like a tiger." They are full of faith.

The new model allows users to be addicted, and SAIC-GM rivets itself to open a new game

The "Guardian" Spring Festival does not close

Chinese New Year's Eve night, At No. 199 Jiaqiao Road, the telephone rings one after another. "Hello, this is the OnStar Customer Service Center, is there anything you can do to help you?" In order to protect the safe return of every car owner, more than 100 service personnel were still online that day. "Many of the people who have entered the line are wanderers who have been wandering for a whole year like arrows, and we do our best to provide services for them." A customer service said. But in fact, why don't they return to their hearts like arrows? They started the new year with sincere service.

At the other end, a group of people are rushing from Beisheng, Dongyue and Wuhan to Shanghai to complete the paint water-based paint transformation project with partners at SAIC-GM's Jinqiao South Plant. "Since the factory usually produces, the transformation of the factory can only be carried out during the Spring Festival holiday." The relevant person in charge told reporters, "The transformation project involves a lot of work. Among them, all robot profiling and commissioning work in the workshop is carried out by our engineers. In order to grab the time and let the production line greet the new year in a new state, the brothers of the bases are united, they are the "guardians" of the factory.

The new model allows users to be addicted, and SAIC-GM rivets itself to open a new game

Do employees who celebrate the New Year in place also have a good year? Employees who work overtime, how do they eat Chinese New Year's Eve? It is another group of "guardians" who are concerned.

In order to let the employees who stick to their posts have a good year, in the OnStar Customer Service Center, the operation support team not only prepared Chinese New Year's Eve meals for colleagues, but also solved the biggest difficulty for colleagues to go to work in the new year - breakfast and afternoon tea from the first to the sixth day of the first year, and insisted on guarding every diligent and sincere little partner. Jinqiao South Factory sent a New Year dish gift package to solve the most worrying things for the "Shouhu people" who stuck to their posts and stayed in Shanghai for the New Year. In the Cadillac factory, the union specially customized the "Report peace, send blessings" Cadillac exclusive postcard for everyone, and employees wrote down their thoughts and expectations for their loved ones on the postcard. At the Wuhan base, photography activities with the theme of "Endeavor New Year's Taste" and fitness punch card activities with the theme of "Endeavor Upward" were held as scheduled, adding a different color to the New Year.

It is the little efforts of all SAIC-GM people that have converged into a magnificent force for hard work and dreams. Riveting enough to get up and take a good step, sprinting hard to "open the door". Standing at a new starting point, SAIC-GM will press the "acceleration button" of innovation and transformation, accelerate the application of the world's leading technology, and create greater value and better experience for consumers with technology empowerment.

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