The Mercedes was on fire again because of the broken shaft.
On February 10, 2022, Weibo Big V Ren Champion broke the news, saying that his Mercedes-Benz GLK had an abnormal noise in high-speed driving, lost power, and was inspected by the auto repair plant as a transmission shaft broken. In this regard, Ren Champion shouted Mercedes-Benz on Weibo, saying: "Similar cases are searched on the Internet, please Mercedes-Benz to give an explanation." ”
The broken shaft of the car is not a small thing, and it is light to hurt money and heavy to kill. If the poet Yu Guangzhong were alive, I am afraid that he would also write a poem for this purpose: "To this day, nostalgia is a Mercedes-Benz car with a broken shaft, I am in front and the passengers are in the back." ”
However, for the sudden public relations event, foreign Mercedes-Benz learned "Chinese Kungfu", customer service will be Tai Chi very clever, said: "If there is a quality problem, please contact the dealer and manufacturer." ”
On the other hand, the relevant 4S shop declared: the car has passed the warranty period, you need to drive the car to the 4S shop for identification, and then talk about follow-up processing.
A car shaft break incident reflects the arrogance of Mercedes-Benz all the time.
Mercedes owners vs Mercedes
As one of the world's top luxury brands, Mercedes-Benz has a large number of car owners in China. However, some of the Mercedes-Benz owners have a bad relationship with mercedes-Benz.
Between the two, a vicious battle often occurs because of product quality, service and other reasons. The intensity of its struggle was as fierce as that of Constantinople in the Middle Ages and as Stalingrad in World War II.
As early as 2019, a Mercedes-Benz 4S store in Xi'an once staged an annual drama.
A woman spent 660,000 yuan to buy a Mercedes-Benz car, drove a 4S shop only a kilometer, and found that the engine leaked oil. After reacting to the store, the other party said: For this situation, only the engine can be replaced for free, and the car cannot be changed for free.
After several unsuccessful attempts, the woman remembered a lyric from Adu: "I should be on the roof of the car, not in the car." So, the owner of the car, in a rage, climbed into the car and sat on the hood.
The original ordinary citizens just defended their rights, but due to the perfunctory prevarication of Mercedes-Benz, the scene became Calvino's famous book "The Baron in the Tree".
And this rights defense lady, like a rapper on the west coast of the United States, counted the evil deeds of Mercedes-Benz in front of the camera; like Mr. Zhuge Kongming in the Three Kingdoms period, and the salesmen in the 4S store fought in turn, staged a modern version of the tongue war group Confucianism.
After the video was posted online, it was like a world-famous painting and quickly exploded on social media.
Recently, Mercedes-Benz has encountered a rights defense.
68 Owners of Mercedes-Benz EQC recently issued a joint statement: said that the purchased Mercedes-Benz EQC model had problems such as motor burnout, display failure, air conditioning system errors, etc.; and, in the after-sales maintenance link, Mercedes-Benz's service was quite inadequate, affecting the owner's car experience.
A car owner said: "There are currently more than 300 people in the rights protection group, and more than 150 people have been collected since the motor burned out alone." ”
Due to the cold treatment of Mercedes-Benz, these angry car owners gathered into a tower of sand, incarnated as Spartan 300 warriors, and fought with Mercedes-Benz to protect their legitimate rights and interests.
After understanding the ins and outs of the incident, many netizens have said the famous saying: "Mercedes-Benz has never pit the poor." ”
Pride and prejudice
Not only in the negotiation with the owner of the car rights, even in the shooting of the advertisement, can also reflect the arrogance of Mercedes-Benz.
At the end of 2021, in the advertisement of Mercedes-Benz's latest model, the model's makeup caused controversy. People look at the Mercedes-Benz advertisement "left and right, up and down", and found that the models in the advertisement "every girl is not simple", because each of these girls is "squinting", and each one is not very good-looking.
There are Chen Man in the front and three squirrels in the back, all of which have been pushed into the whirlpool of public opinion because they cater to the image of "yellow people squinting" in the Western stereotype, which has attracted netizens to criticize.
Mercedes-Benz, which has made a lot of money in the Chinese market, is now also using a lot of squinting models in advertisements, which makes people can't help but sigh: "You don't guess the mind of Mercedes-Benz."
In this regard, some netizens said: "I have never seen so many squints in real life in my life, and I have seen them all in Mercedes-Benz advertisements." ”
While earning money in the Chinese market, while squinting at suspected insults, if Jane Austen, the author of "Pride and Prejudice", regenerates, in the face of Mercedes-Benz's performance, I am afraid that I can't understand why Mercedes-Benz is full of arrogance and prejudice for China.
Mercedes-Benz's tricks in China are more than that. Also in 2021, the appearance of feminist representative Yang Kasa in Mercedes-Benz advertisements has touched the nerves of many men and triggered an online war of words.
As a feminist representative, Yang Kasa is now not like a character, more like a label, a controversial symbol. Many women have great respect for it, many men have a lot of criticism of it, and some netizens even said that "since having Yang Kasa, I don't want to spend the solar calendar on my birthday."
This not only makes people speculate that Mercedes-Benz is arrogant enough not to want to understand the feelings of the audience, or whether it deliberately provokes an online war of words between men and women when it knows that Yang Kasa's identity is sensitive.
Once noble, now too expensive
The reason why Mercedes-Benz is arrogant is because for a long time, its life in China has been good.
As the inventor of the automobile, the image of Mercedes-Benz's "high-end atmosphere and grade" has long been deeply rooted in the hearts of the people. In the eyes of many people, Mercedes-Benz cars are synonymous with nobility and luxury, and are the concrete manifestations of a better life. "As long as the kung fu is deep, you can run a big run." "If you want to live a good life, a Mercedes-Benz car is indispensable."
At the same time, Mercedes-Benz's famous advertising slogan: "Even if you choose other brands because of a momentary compromise; but one day, you will still choose Mercedes-Benz." "It is even more so that many people are obsessed with it, and when they dream back in the middle of the night, they are overwhelmed by the fact that they do not have a Mercedes-Benz car."
However, Mercedes-Benz cars, which originally had a good mass foundation, went to the opposite side of the general public in the operation of the brand image.
In recent years, Mercedes-Benz has always been showing the image of a domineering president, always maintaining a distance from consumers in the Chinese market. However, because it has always had serious arrogance and prejudice against the Chinese market, the image of Mercedes-Benz in the hearts of many people is like what Zhao Benshan said in the sketch: "The distance is there, the beauty is gone." ”
In fact, Mercedes-Benz, which is frequently tricky in the Chinese market, is devouring the evil consequences it has planted.
According to the statistics of the Association of Passenger Vehicles, in the retail sales ranking of high-end cars in the Chinese market in 2021, the sales of Mercedes-Benz E-class and Mercedes-Benz C-class fell by 9.3% and 14.8% respectively; and in the 2021 high-end SUV retail sales ranking, the sales of Mercedes-Benz GLC models fell by 17.7%.
Mercedes-Benz, which often falls into chatter with people because of product quality and service problems, this time finally tasted the taste of falling and falling in sales.
To continue your life, you have to rely on your own changes
In stark contrast to Mercedes-Benz is the eye-catching performance of some other car brands.
According to the statistics of the association, in the 2021 high-end sedan retail sales ranking, the BMW 5 Series increased by 8.3%, bmw 3 Series increased by 12.1%; in the 2021 high-end SUV retail sales ranking, BMW X3 increased by 11.6%, ideal ONE, WEILAI ES6, two new energy vehicles, increased by 177.4% and 48.4%, respectively.
It can be seen that whether it is an old luxury brand or a new car-making force, they are seizing the market share of Mercedes-Benz and seeking greater development space.
In recent years, due to the development of the new energy automobile industry, whether it is Tesla abroad, or Weilai, Ideal, and Xiaopeng in China, the momentum is very rapid. Many people are optimistic about them, believing that new energy vehicles can be expected in the future.
On the other hand, domestic traditional car manufacturers, such as Great Wall, BYD, Geely, etc., are also catching up with the footsteps of international luxury car brands, and the gap between domestic cars and joint venture cars and imported cars is becoming smaller and smaller.
Under this trend, the century-old Mercedes-Benz is gradually lagging behind; the Mercedes-Benz in the Chinese market is fading its aura. Mercedes-Benz, which was once noble, is now only high in the Chinese market, expensive to sell, and nothing else.
If we continue to look at the Chinese market with an arrogant attitude and colored glasses, then the future development of Mercedes-Benz will be worse and worse.
The arrogance in the bones has never saved Mercedes-Benz, let alone its life in the Chinese market; what can save Mercedes-Benz is the improvement of product quality and service, the change of consumer attitude, and respect for the Chinese market.