Author | Number
Source| Jiguo Editorial Department
At present, China is already the world's largest consumer of automobiles, accounting for nearly one-third of the global market. According to the National Bureau of Statistics, China's total automobile sales in 2021 have exceeded 4 trillion yuan, reaching 4.4 trillion yuan, accounting for 9.9% of the country's total retail sales of consumer goods. #汽车科技要闻 #
Although China is the world's largest automobile consumer, but in the early days, because of the backward technology of fuel vehicles, there has been no loud independent brand, and for a long time it has chosen the "joint venture model", as early as Xiali, as close as SAIC Volkswagen, Honda, Changan Ford, etc.
Today, After investment and research and development, China's independent automobile brands have been recognized by the public, and local brands such as Geely have risen, and sales have already exceeded the million mark. At the same time, as new energy becomes the mainstream of the market, China has shifted its attention to new energy vehicles, and a number of enterprises in the forefront of the world have been born, such as Weilai, Xiaopeng, Ideal, BYD, etc.
In 2021, the sales volume of Xinneng vehicles reached 3.521 million units, of which 2.476% of the new energy vehicles of Chinese local brands were sold, accounting for 74.3% of the total number of new energy vehicles. These data reflect the current degree of explosion of China's new energy vehicles.
Chinese car companies confront joint venture car companies head-on, bringing great challenges to the latter, especially second- and third-tier joint venture brands, like Dongfeng Yueda Kia, due to the general power, coupled with large fuel consumption, so that many people avoid it. In addition, traditional head car companies such as Mercedes-Benz and Volkswagen are also "under pressure" and have to start working in the field of new energy.
At the same time, it also triggered a "collective price reduction" of traditional fuel vehicles!
If you want to buy a luxury SUV with 300,000 or 400,000 in the Land Rover brand, the 2021 Range Rover Aurora L is the best choice.
This is a fully upgraded model, with a wheelbase increased from the old 2681mm to 2841mm, which is more spacey. In terms of power, the whole series is equipped with a 2.0T+48V light mixing system, the maximum power reaches 249 horsepower, the maximum torque reaches 365 Nm, the standard 9AT gearbox, and the four-wheel drive support.
Whether it is the power performance or the aura of Rolls-Royce Cullinan, this car is remarkable, and the market reputation is also good. The price is not very friendly, and the official price is 389,800 to 475,800.
Data source: Sina Auto Big Data▲
However, prices have now fallen.
Judging from the information collected by @Sina Auto Big Data, the Range Rover Evoque L has reduced the price of new cars nationwide in the past month, covering five existing models.
Among them, the Aurora L 200PS R-Dynamic Standard Elite Edition was adjusted from 389,800 to 328,600; the Aurora L 249PS R-Dynamic S Performance Edition was adjusted from 415,800 to 354,000; the Aurora L 249PS R-Dynamic First Edition Premiere Was adjusted from 429,800 to 359,300; and the Aurora L 249PS R-Dynamic was adjusted The SE Deluxe Edition was adjusted from 445,800 to 384,700, and the Aurora L 249PS R-Dynamic HSE Deluxe Edition was adjusted from 475,800 to 406,400.
The maximum direct drop is 70,500, and the maximum discount is 8.4%. (The price is collected in real time nationwide, and the actual transaction price is subject to the discount of the local dealer.) ）
Although this wave of price reduction is not a "big dive" level, the strength is still relatively powerful, after all, the brand and product strength are here. Having said that, land rover brands have been unsatisfactory in recent years in the domestic market, and price reductions are the best measures of the current "price for volume" model.
When it comes to entry-level luxury models at the price of 300,000, the Audi A4L is also a hot topic.
The Audi A4L has long been the first choice for luxury large cars. This Audi classic luxury B-class car has a body length, width and height of 4858/1847/1439mm, and a wheelbase of 2908mm. The entire series is equipped with a 2.0T turbocharged engine with a maximum power of 190 hp and a peak torque of 320 Nm.
In terms of price, the lowest configuration of the fashionable dynamic type is 305,800, the top four-wheel drive selection dynamic type is priced at 396,800, and the naked car is close to 400,000 to discourage many people.
At the end of December last year, according to the latest quotations from a number of Audi dealers, all models of Audi A4L have price reductions, of which the two-wheel drive model can basically land within 300,000 yuan, and the landing price of the top model can not use 350,000 yuan, the highest breath down 83,300, well, Audi is finally approachable.
Source: Pacific Auto Network▲
From the actual purchase price, the current Audi A4L is undoubtedly very cost-effective.
The price reduction in the same period as the Audi A4L is also the following guy.
In December last year, Beijing Benz announced a collective price reduction for a number of models.
Among them, the E300 L decreased from the original 47.99-56.29 million yuan to 475,700-544,200 yuan, the highest drop of 18,700 yuan; the Mercedes-Benz E 350 e L fell from the original 521,900 yuan to 518,300 yuan. Mercedes-Benz GLC 300 L 4MATIC dynamic and luxury models for price adjustment, the two models are priced at 443,200 and 471,200 yuan respectively, compared with the current luxury model down 4100 yuan, other configurations remain unchanged.
The Price of Mercedes-Benz's iconic "Dream Come True" Mercedes-Benz A-Class, its 2022 Mercedes-Benz A 200 L sports sedan fashion model, was adjusted to 254,400 yuan, compared with the previous 10,400 yuan.
In addition, the price of the 2022 Mercedes-Benz GLA series was reduced, the new price of GLA 180 was 274,900 yuan, a price reduction of 3900 yuan; the new price of GLA 200 was 296,100 yuan, a price reduction of 7,700 yuan; the new price of GLA 200 4MATIC was 318,400 yuan, a price reduction of 10,300 yuan.
This wave of abnormal measures to collectively reduce prices quickly triggered heated discussions, for which Beijing Benz did not explain too much. However, from the perspective of time nodes, this behavior is like a "year-end sprint"! After all, the total sales volume from January to October last year, Mercedes-Benz is about 490,000 vehicles, while Audi and BMW sales are above 500,000 vehicles, of which BMW broke through 570,000 vehicles, becoming the top brand of last year's BBA.
Speaking of BMW, recently domestic BMW also has price fluctuations.
A few days ago, information about the configuration and price of a group of domestic BMW X5 was exposed on the Internet, which triggered heated discussions.
It can be seen that the domestic X5 has two configurations, 30Li and 40Li, which are 2.0T and 3.0T engines.
Among them, the 30Li low-end model starts at 558,000 yuan, the first-class model costs 618,000 yuan, and the 40Li is priced at 668,000 yuan to 758,000 yuan. Without talking about anything else, just compare the current price of the imported BMW X5 for sale from 699,900 yuan, and the domestic BMW X5 is expected to plunge at a price of 140,000 yuan.
It seems that as long as the car is domestically produced, there is no major burden of tariffs, and luxury cars can become "civilians" in seconds.
Judging from the information previously exposed, the overall appearance of the domestic BMW X5 and the imported standard axle version have not changed much, but the body wheelbase has been lengthened, the length, width and height are: 5060/2004/1779 mm, and the wheelbase is 3105 mm, which is consistent with bmw flagship X7.
Now the price is exposed, if the information is true, Jiguojun believes that this price is quite "anti-human", after all, this is not counting the discount, if the discount is 50,000, it is estimated that Audi Q7, Mercedes-Benz GLE and other cars will suffer a huge impact.
In other words, the BMW X5 domestic version of the model has not yet been listed, and Volvo's domestic plan has also come.
During the period when major luxury brands have focused on the domestic high-end SUV market port, Volvo also released a domestic version of the new car. According to @online car market news, it learned from the parts supply department that Volvo Asia Pacific will produce a new generation of XC90 models.
The new generation of Volvo XC90 will be based on the Volvo SPA2 platform, and the design is expected to remain the same as the overseas version, but the size is expected to increase. As for the power system, the domestic XC90 is expected to continue to be equipped with a 2.0T engine + 48V light hybrid system, matching the 8-speed automatic transmission, and is expected to be equipped with four-wheel drive, of course, the plug-in hybrid version of the T8 model will also be launched at the same time.
The most exciting is the price, the current imported version of XC90 domestic price of 638,900-78.19 million yuan, according to the convention, once domestic, the production cost of the car itself is reduced, coupled with high tariffs can be exempted, so the price naturally goes down, it is expected that the domestic XC90 starting price will be 490,000 yuan, nearly 140,000 yuan cheaper than the cash!
Here you can also compare the price of domestic BMW X5L nearly 600,000 yuan, the price of Volvo's new car can be "fragrant" a lot, cost-effective.
By the way, in the "domestic army", there is also a member - BMW.
As early as last July, it was reported that BMW Brilliance was launching a model production project codenamed u28 and planned to produce MINI models on the China production line. Subsequently, BMW China announced in August that it had acquired the Zhonghua Automotive Production Line for 1.633 billion yuan.
But the specific information is not shadowed, such as which model is domestic, fuel vehicles or electric vehicles.
However, there is movement now! Recently, the Internet exposed a piece of information about the live online Q&A session between BMW executives and employees, which mentioned a blockbuster news: MINI will produce localized models at the Shenyang plant.
The localization will be divided into three lines, of which the fuel version of the model will be divided into one for BMW Brilliance for domestic production, and the other is a MINI pure electric model, which will be produced by the beam car jointly invested by BMW and the Great Wall. In addition, the imported version of the MINI model will still exist, and it will be sold together with the domestic version.
At the same time, some internal employees of Brilliance revealed that the model produced by MINI in Shenyang is a fuel version. According to the data information, the fuel version is still equipped with 1.5T and 2.0T engines.
About BMW's domestic MINI is indeed a bit unexpected, but turning around, China is now the largest consumer of automobiles, BMW may want to enhance the sales of the MINI brand in the Chinese market through the launch of new products such as domestic MINI. In any case, for consumers, the price of the domestic MINI is bound to be much better, and perhaps "the first BMW of young people is coming!" ”
The above is part of the price reduction car models sorted out by Jiguojun.
In general, in the face of today's sluggish automobile sales market, as well as the impact of a large number of electric vehicles, when traditional car companies want to produce fuel vehicles, but also to invest more energy in new energy electric vehicles, they have to increase their strength on traditional fuel vehicles, so there is a crazy sale of fuel vehicles. There is a saying that goes: buy early and enjoy early, buy late and enjoy discounts.