introduction
As we all know, changes in the market have always been groundless. Today is still a sunny scene, maybe tomorrow will be a storm, and changes will always come unexpectedly. Recently, a well-known luxury car brand in Europe suffered the largest Waterloo in history.
In just three years, the brand's losses reached tens of billions. However, at the peak of its development, it also achieved a brilliant achievement of 140,000 units per year in China. At that time, even if the average price of a car was as high as 500,000 yuan, there were also people who flocked to it. So why is it such a dismal situation today? Recently, some people on the Internet discussed that Land Rover once joined the ranks of "luxury cars", with an average price of 500,000 units, why is it starting to lose money now?
Speaking of the Land Rover car brand, I think most friends have heard about it. This brand comes from India's Tata Motors Company, and when it first entered the Chinese market, it didn't even make a splash. The public's understanding of this brand is almost equal to 0.
However, later, thanks to the effective advertising and publicity means of the brand side, through continuous implantation in the TV series, it was mixed in front of the majority of consumers. Unconsciously, people accepted the Land Rover car brand. With that comes the price of Land Rovers.
According to the statistics of relevant agencies, as early as 2009, Land Rover already occupied a place in the Chinese auto market. Since then, for five consecutive years, the brand's sales level in the Chinese market has been quite good, with an average of 120,000 vehicles sold per year.
By 2017, Land Rover's development had reached an unprecedented peak. During the year, Land Rover sold a total of 140,000 vehicles. Not only that, the average price of 140,000 cars sold has reached 500,000 yuan. In 2017, without experiencing the current inflation, 500,000 yuan is still quite valuable.
However, the end of glory is often decay, and from 2018 onwards, Land Rover began to go downhill with no end. The reason why Land Rover will encounter such a tragic fate is also very much related to its own quality. As a well-known luxury car brand, it should have excellent quality.
However, what people did not expect was that Land Rover would not only often have the problem of "not repairing well", but also the after-sales process was quite cumbersome. Consumers' money is not blown by the wind, the same price, they can choose a better quality car brand. What's even funnier is that land rover's car quality has been so bad that even the CEO has to spit it out himself. Although this paragraph has attracted widespread attention from netizens after it spread to the Internet, everyone has also realized more soberly that Land Rover's car really can't be bought after the end of the fun!
In addition, Land Rover once made a big joke because the quality of the car was too poor. A Land Rover owner found his car break down while driving, so he immediately called a nearby 4S shop. After receiving the call, the 4S shop immediately drove a Land Rover to the rescue. But what I didn't expect was that the Land Rover also broke down halfway down.
For such a thing, the owner of the car felt crying and laughing. Speaking of which, it's really funny that two Land Rovers actually broke down at the same time on the same day. But at the same time, it's sad that Land Rover's car quality has gotten to this point.
So why hasn't a problem like Land Rover been solved? In fact, it is not just a matter of quality, so many years, Land Rover has never achieved a technological upgrade. Today's Land Rover and 6 years ago, the same technology, the same recipe. From this point of view, it is also a matter of course that the brand is eliminated by the market. After all, in this rapid market environment, if you can't catch up with the trend of the times, then you will be defeated by the tide.
Not only Land Rover, but also different series of Jaguar cars from the same company, are also facing this embarrassing situation. When it comes to brand awareness, both Land Rover and Jaguar have an innate advantage. However, the company has never wanted to make progress, never thought of innovating technology, and truly solved the problem of "poor repair" of the car.
Although Land Rover has often become the protagonist of funny jokes in recent years, making consumers laugh is not what a car company should do. Perhaps these "black histories" can indeed deepen consumers' memories of the brand, but don't forget that this is always a "black memory".
Even if one day Land Rover achieves a technical headwind reversal, the problem of Land Rover's poor repair will be truly solved. But consumers have left these stereotypes of black history in their minds, and in their hearts, they will always feel that Land Rover is an unreliable car brand.
In the long run, if Land Rover does not make changes in time to clear the negative impressions in the minds of consumers in a timely manner, then soon this company will be completely destroyed. For now, the official said that in the last 5 years will launch 6 new pure electric vehicles, in order to comply with the development of the new energy automobile industry.
epilogue
In this regard, many netizens have expressed their dissatisfaction. After all, in the past three years, Land Rover's losses have reached tens of billions. This once popular European luxury car was finally defeated by not thinking of making progress.
Today's topic: 3 years of loss of 10 billion? Another European luxury car is cold! It once sold 140,000 units in China with an average price of 500,000 yuan