The plan of the year lies in the spring, and the opening of the door is always a good omen that the company is most looking forward to. On February 10, Geely Automobile Group released the latest data showing that its total sales in January 2022 totaled 146,380 units. Although the volume did not reach the level of more than 150,000 vehicles in the same period of the past few years (excluding 2020), considering the Spring Festival holiday and the global supply chain crisis caused by the epidemic, the result of nearly 150,000 vehicles can also be regarded as a good start.
Specifically, the total sales volume of the Geely brand in January was 122,833 units, of which the sales of the "China Star" series built on the CMA architecture exceeded the 20,000 mark again that month, reaching 25,077 units, and the two main models, Xingrui and Xingyue L, also broke through 12,109 units and 11,492 vehicles respectively.
As a representative of the high-quality development of the Geely brand, the cumulative sales volume of the "China Star" series has exceeded 300,000 vehicles. The significance of this achievement is not only to improve the bicycle price and bicycle profit of the Geely brand, but more importantly, it has brought a breakthrough in the value level of the Geely brand, significantly and effectively improved the image of the Geely brand, which is the key. And with the Star Over L Thor Hi · The X oil-electric hybrid version is listed, and the "China Star" series has also made a difference in the field of new energy, which will also provide more impetus for the high-quality transformation of the Geely brand.
Of course, the high-quality development of the Geely brand does not only rely on the "China Star" series, and the three mainstream car series are also undergoing high-quality transformation. Among them, the total sales of the Emgrand family focusing on the car market is 31,304 vehicles, with the launch of the Emgrand L, the market competitiveness of the car series will be further enhanced; the total sales of the Boyue family focusing on the SUV market are 16,107 vehicles, and the newly launched Boyue X is favored by young users, accounting for 50% of the post-90s users, helping the Boyue family to continue to expand the circle; the sales volume of the main young market is 17,018 vehicles, ranking in the top three in the small SUV market, and winning the top spot in the independent small SUV for three consecutive years.
Also affected by the Spring Festival holiday and supply chain, sales of the Lynk & Co brand in January fell from the same period last year to 18,334 units. At present, the problem that the brand needs to solve is to quickly digest the backlog of 09 orders and accelerate the replacement of major models such as 03. However, the good news is that with the continuous deepening of the "European Plan", the export of the Lynk & Co brand to Europe has become normalized, and the registered members have reached 80,000, and with the further promotion of the "Asia-Pacific Plan", the globalization strategy of the Lynk & Co brand will undoubtedly be further accelerated, which is crucial for the subsequent development of the brand.
Since January this year, the sales volume of the Extreme Krypton brand has been officially incorporated into the sales volume of Geely Automobile, coupled with the new brand Lanrui brand, which focuses on electric mobility, and the geometric brand that itself lays out the new energy market, this change has made geely automobile's new energy vehicle sales have increased significantly.
According to the data, Geely Automobile's sales of new energy vehicles reached 17,928 units in January, and the number of pure electric models increased by 641% year-on-year. Although this achievement includes the Krypton brand, the Blue Rui brand and all plug-in hybrid models and pure electric models of Geely Automobile. However, the two achievements of 10,299 geometric brands and 3,530 vehicles of the Extreme Kr brand can still show that Geely Automobile is gradually gaining momentum in the field of new energy vehicles.
In particular, the Extreme Krypton brand has reached a record of delivering 10,000 new brands in 110 days. With the subsequent supply chain problems being solved and the production capacity continuing to climb, it is believed that the delivery of the Extreme Kr brand will become smoother and smoother, and the digestion speed of orders will become faster and faster. In addition, the Lanrui brand, which is mainly oriented to the commercial operation market, achieved 1,683 vehicles in the first month, which will also provide more increments for Geely Automobile in the future, with the mature Cao Cao travel and the promising power exchange travel market.
In addition, following a record high in Exports in December last year, Geely Automobile's exports continued to grow by 38.5% year-on-year in January this year, with exports reaching 13,890 units. Among them, the overseas versions of Binyue, Haoyue, Boyue, Xingyue L and other products have been greatly recognized by local consumers in the Philippines, Chile and Russia, which not only provides a certain guarantee for the completion of Geely Automobile's annual goals, but also enhances the overseas influence of Geely Automobile and even Chinese cars, highlighting the strong charm of Chinese manufacturing.
Geely Automobile set a sales target of 1.65 million units at the beginning of the year, an increase of 120,000 units from the 2021 target. According to the current layout of Geely Automobile, with the addition of Emgrand L, the new generation of Boyue and Raytheon power models, the Geely brand is expected to turn from defense to attack and expand on the basis of consolidating the existing basic disk. The performance of the Lynk & Co brand, the Krypton brand, the geometry brand and the Blue Rui brand will also determine the completion of Geely Automobile's annual targets. In particular, the Krypton brand and the Lynk & Co brand, zeekr 001 and 09 models can successfully form a certain sales scale this year is very important.
All in all, as the Chinese auto market stops the decline for up to 3 years in 2021, the domestic epidemic has been effectively controlled, and the global supply chain problem is expected to ease in 2022, we believe that Geely Automobile, which made a good start in the first month and has a multi-point flowering layout, will usher in the best period of high-quality transformation this year.