Tianshan network reporter Liu Yiming
"This year our family went to the homestay for the New Year, today we want to go skiing" "My family Chinese New Year's Eve dinner this year, the disc is" "Look, my sixty-year-old man and little grandson are addicted to VR"... In the Spring Festival of the Year of the Tiger in 2022, the circle of friends of Xinjiang people is full of different New Year flavors.
Through the circle of friends, let's take a look at the Spring Festival of the Year of the Tiger in 2022, what new changes and highlights xinjiang people have in terms of New Year's greetings, consumption methods and festival concepts.
During the Spring Festival holiday, Urumqi County Leye Homestay ushered in a peak of passenger flow. In order to provide better service to customers, Leye Homestay also held a concert during the Spring Festival and launched a Chinese New Year's Eve meal package with Nanshan characteristics. Courtesy of Zhou Xuecheng
Find a homestay for the New Year
"Chinese New Year's Eve, the first, second and fourth grades are full, and there are two rooms and a small number of seats on the third day of the first year..." On January 31, Chinese New Year's Eve, Zhou Xuecheng, the person in charge of Urumqi County Leye Homestay, refreshed the reservation information in the circle of friends.
The booming business of homestays is one of the manifestations of the diversification of festival methods in Xinjiang.
During this year's Spring Festival holiday, short-distance leisure activities such as self-driving tours and ice and snow tours around the city increased significantly. In addition to reuniting with relatives and friends at home, it has gradually become a new fashion to travel around the city or in Xinjiang for short trips, find a homestay, and rent a small farm yard for the Spring Festival.
"Chinese New Year's Eve had a special Chinese New Year's Eve meal at the homestay overnight. There was also a concert here on the fifth day of the first year, which was superb! Urumqi citizen Feng Fanchao shared his Spring Festival life in the circle of friends, which was the first time he spent the Spring Festival with his family in a homestay.
"In the past, the New Year was to eat and chat with relatives, which was relatively single, and it was also very hard to celebrate the festival and receive relatives and friends every time." Feng Fanchao said that this year, in order to let his parents have a different New Year experience, he booked 4 rooms years ago, "Before coming, the elders also blamed me for spending money indiscriminately, and as a result, I played in the homestay for two days, and I didn't mention going home." ”
To meet the new demand for consumption, the homestay can not only provide basic services for eating and accommodation, but also provide various forms of cultural and leisure activities such as reading, tea tasting, brewing, and listening to concerts. Courtesy of Zhou Xuecheng
"A few years ago, the number of room and Chinese New Year's Eve meal reservations increased, and we adjusted the supply of various services for the Spring Festival Homestay." Zhou Xuecheng said that in terms of catering, a Chinese New Year's Eve meal set with Nanshan characteristics has been launched: nine bowls of three-line seeds, earth hot pot, lion head, etc., raw materials are provided every day during the Spring Festival, and in-house guests can make dumplings by themselves. Around the cultural needs of the Spring Festival, the homestay also organizes a number of leisure activities such as tea tasting and Annual customs guessing, which are also particularly popular.
"In the village of Tallat during the day, the sky is as blue as if it comes with its own filter. Spring Festival punch card 'Erhe First Village', really beautiful! Wei Chenglin, a Henan boy who works in Altay, shared his New Year trip in Talat Village, Cocotohai Town, Fuyun County, in the circle of friends.
"My girlfriend is also working in Xinjiang, usually we don't have time to travel, and we discussed early this year whether to go back to our hometown and take advantage of the Spring Festival to drive in Xinjiang." Wei Chenglin said.
From the first to the third day of the Chinese New Year, Wei Chenglin and his girlfriend stayed in the "Far Return Inn" in Tallat Village. During the day, the two went to the Cocoto Sea International Ski Resort to ski; at nightfall, the lantern at the entrance of the homestay was lit, the warm yellow light reflected the small village in the snow, the fire in the room was booming, the owner of the homestay song "Black Walking Horse" made the tourists stay enthusiastic, Wei Chenglin and his girlfriend sang with everyone, and then ate a hot smoked horse intestine and milk tea, so comfortable.
"The food, the view, the skiing, the homestay, let our circle of friends receive a lot of likes every day." In the future, I hope to have the opportunity to spend the New Year here with my family. Wei Chenglin said.
Today, in shopping malls across Xinjiang, a number of new formats that focus on immersive experiences are developing rapidly. The picture shows a family playing a game in the VR experience hall. Photo by reporter Liu Yiming
Gameplay varied happiness upgrades
"Grandpa come and help me!" There are people over here. "Grandpa is next to him!" Inside a "battlefield," a pair of grandchildren wearing VR glasses and holding a game device are fighting a virtual "enemy." Half-crouched, small broken steps forward, probe observation, looking at the grandfather and grandson invested in the look, Urumqi citizen Yang Yi took out his mobile phone to take a photo.
"My old man is more than 60 years old, today took them to the mall, the two actually experienced VR, and quickly entered the state, I think it is very interesting, just for them to shoot a small video, sent a circle of friends." 」 On February 4, Yang Yi, who was shopping at the KL Xingpinhui Shopping Center on Changchun Road in Urumqi, sighed, "This year's Spring Festival shopping mall is really lively, there are too many interesting things, and there are many new experiences compared with previous years." ”
Young consumers create in the Oil Painting Experience Hall. Photo by reporter Liu Yiming
VR game hall, ceramic sculpture hall, clay sculpture hall, parent-child bumper car, oil painting experience hall, board game bar... Nowadays, in shopping malls across Xinjiang, a number of emerging formats focusing on immersive experiences are developing rapidly, meeting the spiritual and cultural needs of the masses and stimulating people's enthusiasm for holiday consumption.
The big hand holds the small hand, gently placed on the rotating mud, a little force of the mud has the shape of a bottle, looking at his own and his mother's work, the child's face is full of smiles.
"Playing with mud is a childhood memory in our hearts, but nowadays children rarely play it. Seeing it in the mall today, I want to take my child to experience it, so that he can personally feel the charm of traditional culture, enhance cultural self-confidence, and also exercise hands-on ability. Bao Guanglei, a citizen of Urumqi, said.
There are many games in the mall, and there are many outdoor games to play.
Kids skate at the Starlight Ice Rink in the Mustang Time Cultural and Creative Park. Photo by reporter Liu Yiming
Ski rings, snowmobiles, snow tanks, ice rinks... Walking into the Mustang Time Cultural and Sports Creative Park located on Kashgar East Road in Urumqi City, the children's laughter was endless. In the summer, the lively night market full of fireworks is a popular spot for snow sports enthusiasts in winter.
When the Spring Festival met the 2022 Beijing Winter Olympics, the public's enthusiasm for experiencing ice and snow sports was unprecedentedly high. In addition to professional snow parks such as the Silk Road International Ski Resort and the Baiyun International Ski Resort, the theme parks of ice and snow entertainment such as the Urumqi Olympic Sports Center And the Urumqi Botanical Garden Ice and Snow World also ushered in a peak in passenger flow. Spider climbing plows, pirate ships, giraffe flying chairs, bumper cars and dozens of other entertainment items make visitors completely happy in the ice and snow world.
Visitors experience snow tanks in the Mustang Time Cultural and Sports Creative Park. Photo by reporter Liu Yiming
During the Spring Festival, the increasingly rich cultural and entertainment formats made the people of all ethnic groups feel cultural self-confidence, understand the development of the times, and also experience the improvement of people's livelihood.
"The Spring Festival consumption is more and more diverse, indicating that our market is more dynamic, no longer just eating, drinking, buying and buying, everyone pays more attention to the pursuit of spiritual and cultural levels, the living standards of the people have improved, and the sense of happiness has been continuously improved." Bao Guanglei said.
Save first, green festival
"This year my family Chinese New Year's Eve meal completely discredited. Memorable! Seeing the empty plates on the Chinese New Year's Eve dinner table, Ran Weihao, the "post-00s" who returned to Shihezi to accompany his parents for the Spring Festival, sent out a circle of friends and got many friends likes.
With the integration of green consumption and the promotion of discs and the rejection of waste into the Spring Festival customs, the phenomenon of Chinese New Year's Eve meal feast becoming a "leftover" feast is also slowly decreasing.
The biggest difference between Ran Weihao's Chinese New Year's Eve meal this year and previous years is: reducing the amount.
"My family has many relatives, and Chinese New Year's Eve meals are eaten back to my grandparents' house." Ran Weihao introduced that every year for this Chinese New Year's Eve meal, the old man has to stock up on vegetables and prepare ingredients a week in advance: "It is no exaggeration to say that the meals on the table can basically be stacked on two or three layers, and one meal cannot be eaten at all." ”
This year, Ran Weihao ordered a Chinese New Year's Eve meal menu for his grandparents in advance according to the number of people who ate. "The number is really reduced, but it is still very rich, and the family is very happy to eat." There is no waste, and the taste of the year is not less. Grandma also quipped that this year our family had a 'most economical' Spring Festival. He said.
Strictly save and oppose waste, during the Spring Festival, major catering businesses in Xinjiang also practiced the disc action with practical actions.
"Our shop mainly does Hunan cuisine, and the Spring Festival business is very good as in previous years." In recent years, everyone's sense of saving is very strong, during the Spring Festival, customers come to eat basically how much to eat, and our waiters will also remind them. After the meal, everyone will definitely take the initiative to pack the leftover dishes. The person in charge of a hotel on Qinghu South Road in Wujiaqu City introduced.
From the lack of materials in the past to the great abundance of materials today, for the public, "green New Year" is more favored.
"This year, there are many people in the fruit and vegetable area, and there are not as many people in the fish, meat and seafood area as in previous years." At the Aijia supermarket on Changchun Road in Urumqi, a shopping guide said that the obvious change in this year's Spring Festival is that people buy New Year goods from hoarding to quality.
"In the words of the old man, every day is now the same as the New Year. Spring Festival should also be rational consumption, hoarding so much to eat with the unnecessary, but also will cause waste, this year we mainly buy some fresh fruits and vegetables, Chinese New Year's Eve meals are not to meet the appetite, more is the reunion and interaction of relatives, eat well, the main green health and conservation. Wang Shuhua, a Urumqi resident who was shopping, said.