Internal code name BC, great wall to release the sixth largest brand within the year?

Recently, it has been reported that Great Wall Motors will release a new brand again in 2022, and the brand's internal code name is BC.

At present, Great Wall Motor Group has five major brands of Haval, Tank, WEY, Euler and Great Wall Gun Pickup Truck Series. The above brands have created a revenue of more than 136.3 billion yuan for Great Wall in 2021.

At present, Great Wall Motors will not comment on the new brand information, but according to the existing information, it can also speculate on the BC brand. For the establishment of the new brand, there is media speculation or for the previously released Salon car. The Salon brand is a brand new brand launched at the 2021 Guangzhou Auto Show, and focuses on the high-end pure electric vehicle market. Some analysts believe that the models created by the other five major brands of Great Wall Motor Group are mainly based on volume, and the sales of individual models have also performed well. The salon brand, the main high-end market, with the release of the mecha dragon at last year's auto show, did not gain considerable word of mouth, so the probability of the sixth largest brand of Great Wall Motor Group being the salon is not high.