With the opening of the 2022 Beijing Winter Olympics
The mascot ice pier became the new top stream
At various Winter Olympic licensed merchandise retail stores
Sales are hot, and a "pier" is difficult to find
meantime
Don't forget
The good partner of the ice pier is melting snow
Beijing Winter Paralympic Mascot "Snow Rongrong" promotional video
Dream Linkage! The design of "Snow Melting" is very ingenious
As a winter Olympic mascot
The first mascot that glows inside
The mascot of the Beijing 2022 Winter Paralympic Games is snowy
The design is based on lanterns
It means inclusiveness and mutual learning, mutual understanding and integration
It represents harvest, celebration, warmth and light
Beijing Winter Paralympic Mascot "Snow Rongrong"
The ruyi shape at the top symbolizes auspicious happiness
A continuous pattern of peace doves and the Temple of Heaven
It symbolizes peace and friendship
Highlights the characteristics of the venue
The snow blocks on the face represent both the meaning of "Ruixue Mega Year"
It also embodies an anthropomorphic design
Highlight the cuteness of the mascot
Lanterns, peace doves, temples of heaven
......
How do these elements blend together?
The mascot of the Beijing Winter Paralympic Games is snow melting
The designer behind it
Is a cute post-95 female student
Studied at Jilin Art College
Jiang Yufan
Jiang Yufan told reporters
The prototype of snow rongrong is during the Spring Festival
Red lanterns hanging from doorways
The name of "Snow Melting"
One is the "tolerance" of inclusion.
One is the "fusion" of integration.
The middle area is a smudged patch of snow
In the northeast
Snowball fights are a common entertainment
Smash the snowball on the other person
Cheerful and lively
The design works are welcomed by so many people
She felt lucky
"Because not everyone's efforts can be seen
And I was discovered by everyone."
For Jiang Yufan, who was in his junior year at the time
The work can enter the revision stage
It's already a great honor
"From Changchun to Beijing
When I went to a meeting with the teacher
Still a bit shocked
Can't believe it
There was a pie-in-the-sky feeling."
She said
After Beijing returned
The school organized a professional team to help Jiang Yufan realize his dream of the Winter Olympics
September 17
The mascot Xue Rongrong was officially released to the public
The scene of the press conference
Jiang Yufan stood under the stage
Watch your own creations
She told reporters
"At that moment, my whole body was so excited that I was numb."
Snow Rongrong seems to have no mouth?
Since the opening ceremony of the Beijing Winter Olympics
The heat of the mascot remains high
Some people questioned
Just look at the appearance
To this
Jiang Yufan explained
Snow Rongrong has a mouth
"It has an arc under its snowy little face
That arc is the mouth."
There is also a detail that is easy to overlook
Many netizens began
Paint or make two cute mascots yourself
When drawing
Automatically think of the ice pier as a "boy"
Xue Rongrong is a "girl"...
But, actually
The two of them are "genderless"
Because according to the rules of the IOC
Mascots cannot have gender differences
Because there can be no gender differences
So the ice piers and snow melting can't "talk"
This is in the upcoming animated film
It is also represented in "Our Winter Olympics"
In the animation
Ice mounds and snow melt appear many times
But none spoke
Instead, it makes a "whoosh" sound
"Once you're talking it's easy to tell the gender
therefore
When the Beijing Winter Olympics Organizing Committee signed an agreement with the producers
Just put 'when using ice piers, snow melting images.'
Can't speak and should be gender neutral' clause
Wrote it in
equally
In the production of the Winter Olympics promotional video
And when filming movie videos related to the Winter Olympics
If there is an image of 'ice pier' and 'snow melting'
Generally speaking, you can't talk."
The relevant person in charge of the legal affairs department of the Beijing Winter Olympics Organizing Committee
In a previous interview, he said so
subsequently
Reporters flipped through the Beijing 2022 Winter Olympics
and the official website of the Winter Paralympic Organizing Committee
Check out the ice mounds and snow melting promotional video finds
In the film the two mascots do not make any sound
When the Intangible Cultural Heritage meets the Winter Olympics
The snow will also glow
Lanterns are also known as "lanterns"
It is a traditional handicraft with a long history in China
Red lanterns are in people's festive life
It has always played a very important role
The red lantern cleverly combines ice and snow culture and Spring Festival culture
Together
Disabled athletes are fighting
The Olympic spirit that unfolds from the inside out
It's like a lantern
Light up yourself, inspire others, and inspire the world
Beijing lights in the big red lantern
It is a national intangible cultural heritage
"The big red lantern is particularly in line with traditional Chinese culture
There seems to be a kind of red fire
The feeling of reunion
Make a big red lantern
At least a dozen processes."
Poke the video
Follow Zhai Yuliang, the non-hereditary heir of Beijing Lanterns
Let's learn about the production process of Beijing Lantern
↓↓↓
Beijing illuminations are more than that
Large red lanterns hang high in front of thousands of households
It is also a legendary witness
Many of our country's major historical moments
The founding ceremony of the People's Republic of China on October 1, 1949
Eight large red lanterns hang from the upper floors of Tiananmen Square
What is highlighted is the Beijing illumination technique
These eight big red lanterns
Each is 2.4 meters tall
It is 2.62 meters in diameter and weighs about 80 kilograms
It takes 6 to 8 people to lift up
These big red lanterns
It is currently stored in the Xiangshan Revolution Memorial Hall
Every major holiday
And national celebrations
Such as the 70th anniversary of the founding of the People's Republic of China
The 100th anniversary of the founding of the Communist Party of China
Tiananmen Is indispensable upstairs
A brand new big red lantern derived from Beijing's illuminations
Closing ceremony of the 2004 Athens Olympic Games
There is a performance of "Beijing 8 Minutes"
Among them is a huge Chinese red lantern
This is also the Big Red Lantern
First appearance at the closing ceremony of the Olympic Games
Light up dreams and warm the world
Big Red Lantern 2022
It turned into the appearance of the mascot Snow Melting
It will appear in the six major events of the Beijing Winter Paralympic Games
The six snow melting events are respective
Paralympic alpine skiing, Paralympic biathlon, Paralympic cross-country skiing
Paralympic snowboarding, Paralympic ice hockey and wheelchair curling
On the ice and snow race full of passion and dreams
The snow melts with light and warmth
Encourage every athlete to bravely pursue their dreams
Source: Central Committee of the Communist Youth League