A bold "attempt" made the heart-shaped traffic lights quickly turn red. However, the punch-in photos of a large number of fans once led to traffic congestion.
Recently, the reporter visited the intersection of the three latitudes and three roads again, and the heart-shaped traffic lights were reduced from 4 to 1 after the heat dropped, but there were still citizens to punch the clock. The traffic police department of Jinan City Central District said that there is no promotion plan for the time being.
Nowadays, nearly half a year has passed since the setting of the heart-shaped traffic signal, and some citizens have not found the heart-shaped signal on the way to the intersection, thinking that it has been revoked.
On February 9, the Qilu Evening News Qilu One Point reporter visited the site and found that the Jinan net red heart-shaped traffic signal still exists, but it needs to drive (walk) along the third route to the west and east to find it.
A clerk at a nearby dessert shop said that the heart-shaped traffic signal has two parts, the upper side is a normal shape, the bottom is a heart shape, and the three "revoked" heart-shaped traffic lights only illuminate the upper light.
"Before, many people came to this intersection to punch the clock, and now the heat has dropped, but on weekends and holidays, there are still many people who come to punch the clock." The clerk said that after the heart-shaped traffic lights became internet celebrities, more customers came to their store.
"Very good and creative!" At noon on February 9, an office worker in Jinan High-tech Zone deliberately rode an electric car to punch in, saying that she had swiped the relevant video on Douyin, so she took advantage of the time to take a break to come and visit.
"It's very convenient to take pictures and punch cards like this, and you don't have to take pictures at the intersection." A college student studying at a college in Changqing University Town said that after adjusting the direction of the cardioid traffic lights, citizens and tourists can take pictures on the side of the road, and there is no safety hazard.
There is no heart-shaped traffic light promotion plan
It is understood that the mainland has always had mandatory national standards for the setting of road signal lights, and the main ones currently in the implementation are the "Road Traffic Signal Setting and Installation Specifications (GB 14886-2016)", which is the result of several revisions of the previously implemented national standards.
"In the national standard for the installation and installation of road traffic lights, there are regulations on the color of the signal lights, but there is no specific specification for the shape." On February 9, a staff member of the Jinan Municipal Public Security Bureau Traffic Police Detachment Shizhong District Brigade said that traffic lights include bicycles, pedestrians, arrows and other shapes, and the heart-shaped traffic lights are an innovation.
"The circle (signal light) is used to everyone, so it is better to change the shape and be more attractive." The staff member said that they set up four heart-shaped traffic lights at the intersection of jingsanwei and three intersections, which also wanted to call on citizens to abide by traffic laws and cultivate citizens' awareness of safe travel.
"It's just that the traffic lights for pedestrians have become heart-shaped, and the traffic lights for motor vehicles have not changed." The staff member explained that motor vehicle drivers have adapted to circular traffic lights, and once replaced with heart-shaped traffic lights, there are certain traffic accident hazards.
"Before a lot of people came to punch, slowly its temperature also dropped." When talking about the reason why there is only 1 of the 4 cardioid traffic lights left at the intersection, the staff said that before there were citizens taking photos and videos in the middle of the road, there was not only a large safety hazard, but also once led to traffic congestion, "everyone feels more novel, and it is also what everyone likes", and finally only 1 heart-shaped traffic signal was retained.
"There are no (plans to promote cardioid traffic lights elsewhere)" The staff member said that although many cities across the country have appeared cardioid traffic lights, but most of them are a demonstration nature, "if the whole city is full of cardioid traffic lights, there will be no such effect, and this is no longer a punch card." ”
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Heart-shaped traffic lights
It was a hit
"But the lovely jinan, romantic to traffic lights do not let you go." On August 23, 2021, Jinan netizens posted four photos of heart-shaped traffic lights in the circle of friends, and the heart-shaped red lights in the night were dazzling.
In late August 2021, near the intersection of the three latitudes and three latitudes, the pedestrian street lamp, which is usually just an ordinary circle, has become a loving heart. At the same time, the center of the intersection and the zebra crossing on the road surface are also painted with a striking heart-shaped pattern.
Many citizens saw the "love" traffic lights and stopped to take photos. "These romantic little details are very pleasant," one citizen praised Jinan as a gentle city. After being concerned by the media, the heart-shaped traffic signal at the intersection quickly became an Internet celebrity, and appeared on the hot search list of Weibo, Douyin, and Xiaohongshu in the same city.
As a result, the intersection of the three latitudes and three roads has become a place for Internet celebrities to punch cards. When many citizens ride electric vehicles to pass through the intersection, they will deliberately stop and take out their mobile phones to take pictures, resulting in traffic congestion at the intersection.
However, the heart-shaped traffic light encountered an "accident" three days after it became an Internet celebrity. In the early morning of August 26, the Jinan Net Red Love Zebra Crossing was demolished, and only 1 of the 4 heart-shaped traffic lights remained, only the traffic lights in the southwest corner showed the heart shape, and the direction was changed from facing east to facing west.
At the same time, some citizens believe that traffic lights are a very serious traffic management system and question whether the unconventional design is appropriate.
What the experts say:
Revitalizing old neighborhoods requires creating influencers to attract young people
Yang Xinmiao, deputy director of the Institute of Transportation Research of Tsinghua University, said in an interview with the media that "heart-shaped" signal lights are innovations in traffic management, which reflect the temperature of the city and humanistic care to a certain extent, but whether it can promote more travelers to abide by traffic rules, "such practice still needs long-term observation to be objectively evaluated." ”
At the same time, Yang Xinmiao said that in a high-speed system such as a motor vehicle, the signal lights, signs, and marking lines also need to be as unified as possible and standardized as much as possible to avoid the driver's inability to make a correct judgment in a short period of time due to ambiguity, so as to avoid traffic accidents.
Zhang Qing, associate professor of the School of Business Administration of Shandong University of Finance and Economics, believes that the Heart-shaped Traffic Signal of Jinan Internet Celebrity is also a successful marketing case to some extent, "it has successfully attracted the attention of young people, so that the old commercial port nearby is also 'alive'."
"After the heart-shaped traffic signal is lit, everyone used to punch the clock, and they need to eat and drink, thus driving the development of the surrounding business circles." In Zhang Qing's view, Jinan's old commercial port is a very historical and cultural characteristics and a sense of the times of the neighborhood, in order to make these old neighborhoods come alive, we must attract young consumer groups, constantly create young people like the Internet celebrity, and organically combine tradition and modernity.
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New traffic lights have appeared in many parts of the country
At present, Beijing, Changsha, Chengdu, Urumqi and other places have piloted "heart-shaped" signal lights. Among them, in the 2020 Lunar Qixi Festival, there are many traffic lights and red lights in the streets around Huangxing Road in the Wuyi Business Circle of Changsha City, Hunan Province, from round to heart-shaped, conveying good wishes and romantic warming through the "Qixi".
At the same time, many places in the country have also set up a "new Plus version of the signal lights", these traffic lights transverse light poles and lamp posts, are equipped with LED light strips, in the signal lights to change color, these light strips and signal lights synchronously transform red, yellow, green three colors.
In addition, in order to welcome the Beijing Winter Olympics and enhance the traffic safety awareness of the general public, in January 2022, Weifang Public Security adjusted some traffic lights in the urban area to heart shape and curling shape.