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Rolls-Royce and Bentley are a "couple" in the ultra-luxury space.
Glory of the previous V12 engine
At present, it seems to run counter to the concept of environmental protection.
As a result, both have made significant moves to achieve a comprehensive transformation.
A few days ago, Bentley announced that as part of the "Beyond 100" business strategy, it plans to launch a new pure electric model every year for five consecutive years from 2025. In addition, the production car is also undergoing a rebirth.
According to the disclosure, the Bentley brand has planned a sustainable investment of £2.5 billion and has begun the design, development and manufacture of the first all-electric model at its headquarters plant in Crewe, UK, which is expected to be available in 2025.
According to other sources, the investment will also help the production facilities of the Crewe plant to be fully digitalized. Bentley Auto Crewe's headquarters plant will evolve into an industry-leading digital "dream factory" with zero impact on the environment.
On this basis, Bentley's Crewe headquarters plant has been successfully transformed into a carbon-neutral ultra-luxury automotive plant. Now, with a strong investment of funds and the deepening of the "Beyond100" business strategy, the Crewe headquarters plant will purportedly ensure that the carbon neutrality target is fully achieved by 2030 at the manufacturing and other business operation levels.
According to the plan, the Bentley brand will also further expand the plant's electric energy facilities. Over the next two years, the total number of solar panels at Crewe's headquarters plant will increase from the existing 30,000 to 40,000. In addition, the Bentley brand will continue to explore the use of sustainable biofuels in vehicles, including the Heritage Collection models.
In addition, Bentley Automotive will ensure that all parts suppliers comply with sustainability requirements in their production operations, thereby ensuring that the carbon neutrality target is fully achieved by 2030. This requirement will also be gradually extended to Bentley Brand's global network of authorized dealers, ensuring carbon neutral operations for all dealers by 2025.
The new "Dream Factory" concept also includes a commitment to achieving zero environmental impact in the manufacturing process. Bentley's brand headquarters plant is said to have achieved carbon neutral production operations in 2019 and waste emissions are controlled.
The Bentley brand has maintained a leading position in the ultra-luxury plug-in hybrid model segment. Following the launch of the Bentayga Plug-in Hybrid Edition, the Flying Spur Plug-in Hybrid Edition will begin customer delivery in 2022. Bentley estimates that the brand's plug-in hybrid models will account for more than 20% of sales this year.
According to Adrian Hallmark, Chairman and Chief Executive Officer of Bentley Motors, "This year, we are simultaneously pursuing a series of significant initiatives, including accelerating our 'Beyond100' business strategy, planning to develop and produce the first all-electric model at our headquarters plant, and implementing a £2.5 billion investment. This is a special moment for the Bentley brand, suppliers and partners, as well as for the automotive industry and UK manufacturing. ”
The Bentley brand delivered 14,659 units in the global market in 2021, up 31% year-on-year from 11,206 units sold in 2020 and a record sales volume for two consecutive years. This outstanding market performance was mainly due to the successive launch of a number of new models, the realization of a new product lineup, and the continuous growth of demand for Bentley plug-in hybrid models.