[CSDN Editor's Note] Although Tesla and Apple seem to be completely unrelated companies and are in different fields, the two have always looked at each other unfavorably. In addition to the "love-hate feud" between the CEOs of the two companies, Apple's involvement in the automotive industry may also be one of the important reasons. On February 10, 2022 (This Thursday), Tesla's chief designer Horzhausen complained in an interview about the lack of innovation in Apple's products, and said that Apple will not have any breakthroughs in this regard.
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Exhibiting | CSDN（ID：CSDNnews）
The figure is derived from ICphoto
Tesla designers complained about Apple's lack of innovation
Franz von Hodshausen officially became Tesla's design director in 2008 and designed Tesla's first car, the Model S, within 9 months of joining, laying a solid foundation for Tesla vehicle design. He is Musk's right-hand man and Tesla's chief designer, and is now mainly responsible for controlling Tesla's overall design direction.
In an interview with Spike Car Radio, Holtzhausen said Apple lacked innovation in design. Asked which companies he came up with inspiration for products, Holzhausen didn't hesitate to say it was Apple. He even said he wore an Apple Watch because it monitored his health. But aside from that feature, he said the Apple Watch doesn't have any other bright spots.
Holzhausen mentioned that he has always been very concerned about Apple's dynamics. For Apple's design today, he commented: "Apple's so-called innovation is just a twice-adjusted in the same place, nothing new." In his view, Apple will not have any breakthrough in innovation.
"I wear the Apple Watch entirely because it monitors my health, and other than that it doesn't have any use, and Apple products don't have any bright spots anymore."
When to "love and kill each other"
This isn't the first time Tesla has complained about Apple. On Tesla's second-quarter earnings call last year, Tesla CEO Elon Musk twice spat on Apple and said they used more cobalt in batteries than Tesla's. "I think Apple uses nearly 100 percent cobalt in their computers, cell phones, and notebook products, but we don't use cobalt in our iron phosphate battery packs, and we don't use cobalt in nickel-based chemistry," Musk said. He also said apple has built a Walled Garden around the App Store, a software that is strictly controlled to be listed in the App Store, in which the "walled garden" represents the competitive behavior of Internet companies in business.
In terms of in-vehicle systems, Tesla has been refusing to use Apple's CarPlay or even Apple Music, choosing Spotify instead. Today, more than 600 CarPlay-enabled models have been launched worldwide, and for Apple, if Tesla uses CarPlay, it will be a huge breakthrough. For Tesla, while CarPlay is good for the user experience, it could pose a threat to Apple once it officially launches self-driving cars.
The entanglement between Tesla and Apple is not without reason. Before the opening of the market on December 21, 2020, Tesla was officially included in the S&P 500 Index, becoming one of the most important constituents of the S&P 500 Index. However, on the same day, Tesla's stock price fell all the way, closing down 6.5%. It is speculated that this is because Apple was exposed to the possibility of launching a car in 2021. After this news was exposed, Apple's stock price rose sharply for a time, rising more than 3%, in stark contrast to Tesla's dismal situation.
Of course, many believe that the most important reason why the two companies don't deal with each other is the CEO himself. Musk said that in the most difficult time of the Model 3 project in 2018, he wanted Apple to buy Tesla for $60 billion, but then-CEO Cook refused to meet and even poached Doug Field, Tesla's senior vice president and director. This is undoubtedly worse for Tesla. Therefore, Tesla's "hate" is not unreasonable.
The figure is derived from @elonmusk
Although the two companies are in a state of flux, to some extent, they unexpectedly share similarities. Tesla and Apple both occupy important positions in their respective fields. At the same time, they attach great importance to research and development, and are known for their advanced design. As a result, the competition between the two companies will intensify after Apple says it will launch self-driving cars by 2025. So what big moves will Tesla and Apple make in the future? Let's wait and see.
【References】
https://www.163.com/dy/article/GVM4NISD0534KRDY.html
https://9to5mac.com/2022/02/09/tesla-cybertruck-designer-criticizes-apple/
https://9to5mac.com/2022/01/23/apples-self-driving-car-project-hits-another-speed-bump-as-engineering-manager-departs/
https://ishare.ifeng.com/c/s/v002rwxFrTINNS7MMEhseHOOkkNmUvDKcvPeJBKx1uE27EQ__
https://ishare.ifeng.com/c/s/v002TWt0iOkDyod3uF9LqU2kxQ1oLcHw24oQAgaGMeEUKS8__
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