At 22:00 Beijing time on February 8, 2022, Alfa Romeo Tonale made his global appearance in Italy. As the first new energy model under the Alfa Romeo brand, the new car means a gorgeous transformation of the brand. The new car not only continues the design style and track racing spirit with a distinct avant-garde personality that began in 1910, but also marks that Alfa Romeo is entering a new era of on-board interconnection and electrification.
Tonale's appearance demonstrates the clear mission of the Alfa Romeo brand: in the 21st century, reinvent the brand movement elements, inherit the name of Stelvio innovation, start a wonderful new journey to the future, and inject vitality and vitality into the brand!
As Alfa Romeo's first new energy model, Tonale has specialized technical solutions to electrify the brand and its sports genes. Alfa Romeo has developed two classes of new energy models , hybrid and plug-in hybrid all-wheel drive models – to ensure first-class product performance.
Tonale's hybrid version is the first to use Alfa Romeo's exclusive 160-horsepower hybrid VTG (Variable Geometry Turbo) engine. Equipped with a variable geometry turbocharger and a 7-speed Alpha Romeo TCT dual-clutch transmission, with a built-in 48-volt 15KW, 55 Nm "P2" electric motor, it can provide the vehicle with the equivalent of a 1.5-liter gasoline engine even when the internal combustion engine is turned off. Alfa Romeo chose this technological solution to provide users with a pure electrification experience. The transmission can be started and driven in electric mode at low speed, parked or cruising, greatly improving the efficiency of vehicle use.
The plug-in hybrid version uses a motor with a maximum peak of 90KW, which is powered by a battery pack with a capacity of 15.5 kWh. The plug-in hybrid model has a maximum horsepower of 275Ps and accelerates from 0-100km/h in just 6.2 seconds. The new car has a range of 80 kilometers in pure electric mode, which is the best in its class, and when using a 7.4 kW charger, it takes only 2.5 hours for a battery to be fully charged. The fuel tank capacity is 42.5 liters. The all-wheel drive system guarantees the safety and maneuverability of the Tonale. The new "Advanced Driver Assistance System" (ADAS) creates L2-level driver assistance functions, using technology to achieve safety and driving comfort.
It is worth mentioning that Alfa Romeo has adopted the innovative technology NFT in order to be more closely linked to users: Tonale is the first model on the market to be equipped with NFT (irreplaceable token) digital authentication. The technology is based on the concept of "blockchain cards" that provide each car with a unique and traceable record that cannot be changed, constantly updating the use of the vehicle throughout its life cycle. This innovative technology demonstrates Alfa Romeo's "user-centric" philosophy.
Brand revitalization The Chinese market operation innovation
With the launch of Alfa Romeo Tonale, it highlights the Specific Commitment of the Alpha Romeo Brand to the future of sustainable mobile tools, fully preparing the brand to embrace electrification in 2025.
All along, the unique Italian design, precise and powerful performance tuning, the reverse application of F1 technology to civilian production cars and the innate track gene have given every Alfa Romeo owner a pure and surging driving experience and passionate experience. All of this adheres to the concept of "user-centric" and gives the brand a new vitality.
In addition to creating a customer-centric product system, in the Chinese market, Alfa Romeo has also carried out a comprehensive innovation in terms of service quality and market operations to create a new customer experience:
1) Optimize the user life cycle experience: Dealers are the first step in the user journey, the Alfa Romeo brand is committed to expanding and optimizing service outlets, the current service outlets have covered more than 50 cities, including large and medium-sized cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, while the online new retail model is also constantly unfolding, users in online and offline car purchase, car experience seamless connection, customer satisfaction also continues to improve.
2) User-centric reinforcement of links: The Alfa Romeo brand is building a circle-based marketing model that focuses on the customer experience, with a deep understanding that "delivery is not the end of sales, but the beginning of service". Therefore, the Alpha Romeo brand is not only committed to providing users with the most advanced technology products; but also to provide users with a passionate driving experience on the actual road; to meet the expression of the user's personal lifestyle, so that it has the opportunity to share; to provide users with access to professional racing, play in the circle layer of the way.
3) Long-term operation of user life cycle: Alpha Romeo will continue to improve and innovate the communication method with users, and comprehensively improve the system operation capabilities in terms of user experience improvement, user journey closed loop, customized products, and exclusive services.
The Alfa Romeo brand is undoubtedly able to bring users an unparalleled driving experience of automotive products, is a sports and track spirit as a racing brand, but also a carrier that highlights personality and expresses lifestyle. In the Chinese market, the Alpha Romeo brand is constantly launching various user experience services: such as the Alpha Romeo Racing service package, the clover training camp, etc., to continuously improve the user experience.
User-centric, the Alpha Romeo brand will continue to introduce products that conform to the development trend of electrification and intelligence and the latest technologies and concepts; combined with the operational innovation of the Chinese market, this will surely make the Alfa Romeo brand remain active in the Chinese market and burst out more excellent and outstanding performance!