As a rookie-level player in the car war, the tank backed by the big tree of the Great Wall Automobile burst out of huge energy, the first model tank 300 directly sold explosive, jumped to the phenomenon-level products, not only to help domestic forces successfully enter the field of off-road SUVs, but also appeared "a car is difficult to find" grand scene. The tank brand is full of confidence in the future after the initial victory, and recently said that it will hit 200,000 sales this year, achieving a 136% increase. By 2025, tanks will also go abroad to open overseas markets, and annual sales will strive to reach the mark of 500,000 vehicles, which will have a certain influence in the world.
The reason for the confidence comes from the three advantages of the tank brand. One is that the demand for Chinese people's cars began to develop and change, from meeting the needs of household transportation to slowly transitioning to the pursuit of personalization, and the previously relatively unpopular off-road SUVs began to appear new growth points. The second is its own strength is excellent, after all, it has great wall motor's rich experience in car manufacturing as a support, whether it is the shape design, interior configuration or power output have considerable competitiveness, coupled with the cost-effective advantage is more obvious, it is difficult to ignore it. The third is the "accidental popularity" of the tank 300. Although everyone was optimistic about the prospects of the car before it was listed, no one expected that the car would usher in such a warm response, even if the production line worked overtime, it could not stop consumers' enthusiasm for buying a car. Under the promotion of word-of-mouth effect, many people regard driving a tank 300 as a trend and fashion, which further stimulates other people's rush to buy.
After the explosion of the tank 300, the outside world is more looking forward to the second car of the brand. The Tank 500 lived up to expectations, showing the potential to become a hit after the pre-sale was opened, and won more than 20,000 orders in less than 2 hours, making a number of opponents extremely popular. It should be known that the pre-price of the car is 335,000 yuan, which shows that the Chinese people are not short of money to buy a car, but a lack of high-quality choices in the market. Once the quality is in place, then the price will not be a barrier to sales. In order to attract the attention of different consumer groups, the new car plays a "two-step" strategy like many models, and there is a difference between the sports version and the business version in the shape design.
The advantages of the tank 500 are really numerous, in addition to the unique ingenuity in terms of appearance, its space size is also the best in the same level. Some models have a length of 5070mm and a wheelbase of 2850mm, which is very much in line with everyone's preference for large-space models. The car also distinguishes between five-seat and seven-seat two configurations in the seat layout, and the load carrying capacity does not have to worry. 14.6-inch touch screen + 12.3-inch full LCD instrument is standard, although the play is an off-road route, but the car also keeps up with the development trend of the times in terms of scientific and technological level. The new car 3.0T V6+48V light mix +9AT "golden combination" is rare in the industry, which can take into account the two advantages of strong output and fuel saving and manufacturing, plus the timely four-wheel drive system is not absent, it is difficult for you to refuse such a conscience masterpiece.
Of course, the annual output of 200,000 vehicles to achieve the goal can not only rely on the tank 500 a new car, in addition to this year will also launch a tank 700 and a tank 800 two masterpieces, in different fields to strive for new breakthroughs. Among them, the tank 700, as the flagship model of the "Mecha Technology Series", focuses on surrealism in design, which can integrate the sense of industrial strength and the sense of future technology, giving people a refreshing feeling. The new car is not only domineering in appearance design, but also highlights the grade in the interior configuration. The material of turned fur can be found everywhere, complementing elements such as aluminum trims. The classic gun barrel instrument and the large touch LCD screen form a strong contrast, which not only meets the consumer's respect for the traditional mechanical sense, but also caters to the trend of technological development. The new car should still be a combination of 3.0T+ 9AT in terms of power output, but on this basis, the P2 hybrid system can be added to achieve the maximum power of the 517 horsepower system.
Tank 800 is unavoidable, directly benchmarking Rolls-Royce Cullinan, whether it is price or grade will create a new benchmark for domestic SUVs. The car's exterior design is unforgettable, and the powerful aura comes to the fore. The oversized straight waterfall middle mesh in the front part is more aggressive after the chrome treatment, and the Founder headlight group gives people a sense of non-anger and self-esteem, which seems to be inconsistent with its luxurious all-terrain off-road SUV positioning. The interior part of the car is an interpretation of the word luxury, not only the material is very elaborate, the LCD instrument and the touch LCD screen are not absent. The second row of seats also supports a large number of electric reclines and is equipped with an LCD entertainment screen, giving you an extraordinary driving experience.
With the craze of the Tank 300 and the hot pre-sale of the Tank 500, the brand's new cars have taken the lead and are ahead of a large number of potential opponents in terms of attention. Now the domestic car market is thriving, in the confrontation with joint venture car companies, domestic forces have slowly gained more and more consumer recognition, tanks and other emerging forces are indispensable. It is believed that with the entry of a variety of new cars, the tank family will strive for a more considerable living space while growing, and the annual sales of 200,000 vehicles should not be a problem.