On the occasion of the Chinese New Year, Pirelli celebrates the "150th anniversary" by lighting up a large screen at the landmark building in Lujiazui, Pudong, Shanghai. Courtesy of the surveyed companies
Xinhua News Agency, Shanghai, February 9 (Reporters Xu Xiaoqing, Yu Wenjing, Wang Jingyuan) Visiting the classical gardens in Jiangnan, tasting Shanghai's traditional cuisine, and exchanging Spring Festival customs with Chinese colleagues... The Spring Festival of the Year of the Tiger coincided with the 150th anniversary of the Italian tire manufacturer Pirelli, which celebrated its "150th birthday" worldwide, and Giuliano Menasi, CEO of Pirelli Asia Pacific, chose to stay in Shanghai to celebrate the company's "big birthday", while also bringing his family to fully enjoy a different Chinese New Year's flavor.
2022 marks Menasi's fifth year in Shanghai and Pirelli's 17th year in China. On the occasion of the Chinese New Year, Pirelli lit up the big screen at the Landmark Building of Lujiazui in Pudong, Shanghai, and the words "Pirelli 150th Anniversary" and "Happy Birthday" appeared in the same frame as "I Love Shanghai" and appeared on Shanghai's most classic skyline.
This "century-old store" from Italy continues to be optimistic about the Chinese market. "The Chinese market is full of vitality." Menasi said, "As one of the main markets where Pirelli's business is growing, we always value this place very much. ”
Menasi has been with Pirelli for 35 years and has been responsible for different areas of operations in different countries and regions. "The demand of Chinese consumers is gradually leading the development of the global consumer industry, especially the development of the electric vehicle market. Today, Pirelli's electric vehicle tire technology is also invested in local production in China. He said.
Giuliano Menasi, CEO of Pirelli Asia Pacific. Courtesy of the surveyed companies
Based on 150 years of corporate tradition and its innovative ideas, Pirelli's production processes highlight high technology and customization, with an emphasis on high performance, safety and sustainability. In recent years, with the experience of "deep cultivation" operations in many parts of China, Pirelli has continuously introduced new technologies, new products and services. After working in China for a long time, Menasi can't help but sigh that the changes and the speed of enterprise development here will make people can't help but integrate into it.
Ning Gaoning, Chairman of Sinochem and Chairman of Pirelli of China, introduced that after China's strategic investment in Pirelli in 2015, Pirelli's business in the Chinese market has developed by leaps and bounds. At present, Pirelli has three factories in Chinese mainland and an R&D and innovation center in Asia Pacific, focusing on high-end tire production, while its electric vehicle tire technology, tread dynamic real-time self-repair technology, air shortage and noise cancellation system have been localized.
After the outbreak of the new crown pneumonia epidemic in the world, China accurately prevented and controlled the epidemic, the economy took the lead in recovery, and the production capacity of Chinese factories also provided support for Pirelli's performance. At the 4th China International Import Expo in Shanghai in November 2021, Pirelli showcased the CYBER tire system, which helps vehicles identify or predict potentially dangerous situations and facilitate timely intervention. In the future, the CYBER tire system will also be interconnected with other vehicles and surrounding infrastructure through the network to improve the safety of automatic driving.
At the beginning of the Spring Festival of the Year of the Tiger, Pirelli's factories in Yanzhou, Shandong and Jiaozuo, Henan, are producing at full capacity in China. At present, Pirelli has more than 10 permanent foreign employees in China, including Menasi, who work together with Chinese employees to promote this "century-old store" into the new 150 years.
Pirelli is located at the factory in Jiaozuo. Courtesy of the surveyed companies
Standing on the banks of the Huangpu River looking to the future, Menasi said that China is one of the engines that promote the accelerated development of the world economy, whether from a personal point of view or from a professional development point of view, it is a "must-go place" for entrepreneurs.