Gu Ailing: Definitely the hottest sports star in recent days, and even the next heat is even higher. Because she still has several projects without parameters. Seeing that her popularity is so high, netizens have commented on which mobile phone brand can sign her? In fact, the signing of sports stars by mobile phone brands is not a new thing, and today I will give you an inventory.
Su Bingtian
The spokesperson of the Xiaomi brand, he endorses the overall Xiaomi brand, not the individual models. Therefore, we will find from the beginning of the Xiaomi MIX4 series that all Xiaomi new machines will appear in line for the first time. Moreover, Su Bingtian interacts frequently with Lei Jun, and will also record some videos and so on.
In addition to Su Bingtian, the spokesperson of the Xiaomi Civi series is Yang Debt, and the Xiaomi Civi she endorsed is a series after Xiaomi's repositioning. This collection is based on youthful vitality, refinement, and portrait photography. It is precisely today that Xiaomi Civi officially announced a price reduction of 300 yuan, starting to implement a brand new price from tomorrow.
Sports stars outside xiaomi are also the favorites of brands in the past year, and OnePlus has cooperated with Xu Xin to engage in activities, but it is not a real endorsement. OPPO has also cooperated with some sports stars to engage in activities, and some international superstars are also the home of mobile phone brands. In May 2016, C Luo became the spokesperson of Nubia, and it is understood that this is the first time that C Luo has cooperated with a Chinese brand. Unfortunately, after the expiration of the contract between the two parties, there is no following.
When Huawei once asked Messi to endorse his mobile phone, Yu Chengdong said: "Messi and Huawei have many of the same values, and he will work with us to encourage people to focus, persevere, and constantly make breakthroughs, so as to achieve extraordinary achievements." But success is not the end for us, it is self-improvement. "
Compared with small fresh meat traffic stars, everyone actually recognizes sports stars who rely on strength. It's just that sometimes the flow rate really can't be compared with small fresh meat.
My personal opinion is that whether you are looking for sports stars or entertainment stars to endorse them, it is the icing on the cake, not the charcoal in the snow. When a brand is in the ascendancy period, it can indeed play a certain role, especially for the influence of the brand. But some brands may not be effective even if they find more endorsements.