At the moment of full impact on the high-end, Xiaomi added the Xiaomi Civi product line last year, which was combined with Xiaomi MIX and Xiaomi Digital Series, and Xiaomi Civi also became the only remaining mobile phone in Xiaomi's 2,000 yuan price point.
Six months after the launch of Civi's first product, the second mobile phone, Xiaomi Civi 1S, was ushered in. From the market point of view, this is a decent phone; but from the Xiaomi side, this is an interesting phone.
Xiaomi Civi 1S is still the main beauty black technology, on the basis of the previous generation has done an algorithm upgrade. Not only does it improve the "makeup" of selfie beauty, but it can also identify the gender of the character and target the boys with "makeup".
Now, open the app store of the mobile phone, you can easily find the beauty app that more than tens of thousands of people are using, in the face of such a fact, how attractive is a mobile phone that focuses on selfies? Why should we buy a selfie phone?
On the one hand, although the beauty app has launched a one-click beauty function, compared with opening the mobile phone's native camera to shoot directly, there are a few more steps in use.
Most importantly, mobile phone manufacturers with chip self-research capabilities do have technical advantages in tuning up beauty algorithms. Xiaomi Civi 1S's claim of "native beauty portrait" is indeed more direct.
On the other hand, selfies are one of the key scenes for girls to use mobile phones, and selfies are used to directly tell users the selling point of "selfies" - small partners who love selfies look over. Then convince the user to buy through the design.
In a random interview with the UP master, indeed many passers-by expressed their willingness to buy Xiaomi Civi, the reason is only that the appearance is good, and it is not the turn to see samples and running performance.
This is also why it is said, "From the xiaomi side, the xiaomi civi is an interesting phone." In today's mobile phones more and more emphasis on experience rather than performance, Xiaomi Civi is the first step for "straight men" Xiaomi to step out of the comfort zone, Xiaomi began to embrace a wider range of users, and also began to more effectively transform research and development capabilities into product experience.
However, the Xiaomi Civi 1S is a 2,000 yuan mobile phone, the advantages and disadvantages are obvious, which is still a long way from the high-end.
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