Xiaomi mobile phone dual brand re-energized, Redmi began to target the e-sports market

Zhitong Finance APP learned that on February 9, Redmi Redmi mobile phone official micro release, will be held on February 16 new product launch conference, launch K50 e-sports version.

The official poster of the mobile phone played the slogan of "cold-blooded flagship with a full line of pulling", and the official said that it will create higher performance and stronger heat dissipation according to e-sports standards, leading the upgrade of products throughout the year. Officials also said that the K50 e-sports edition hopes to create a hardcore Dream Phone for K series users. Based on the good reputation brought by the Enhanced Version of the Redmi K40 game launched by Xiaomi last year, the officially announced K50 e-sports version has once again aroused external expectations.

Xiaomi launched the mobile phone dual brand strategy in 2019, Redmi focuses on the mass market, adheres to the basic disk, and the Xiaomi brand sprints to the high-end market. Xiaomi's high-end road has been gone for two years, and it is determined. On February 8, 2022, Lei Jun, chairman and CEO of Xiaomi Group, posted on Weibo reiterating that Xiaomi will unswervingly implement the high-end strategy and formally establish a high-end strategy working group. Lei Jun stressed that in the high-end market, Xiaomi will maintain long-term strategic determination and continuous investment, and resolutely implement the research and development plan of "5 years and 100 billion".

While exerting its high-end efforts, Xiaomi has not relaxed its consolidation of its mass basic disk. Relying on the concept of "popularization of high-end products and quality of mass products", Redmi has continuously expanded categories, formed a product matrix with high segmentation and complete varieties, stitched the intermediate market between Volkswagen and high-end flagships, and continued to succeed, forming a good support for Xiaomi to continue to break through the flagship market. At the same time, relying on stable product strength, Redmi's word-of-mouth advantage has been continuously consolidated, and the repeated breakthroughs in product performance have also provided basic support for its price exploration. Xiaomi's mobile phone dual-brand strategy has achieved remarkable results.