Speaking of luxury high-end MPV, many people think of Toyota Alpha and Will Law, in fact, these two cars are not expensive to sell in Japan, converted into two or three hundred thousand yuan can start, but the landing price in China is as high as one million, so from the price point of view, these two cars are really luxury cars, probably because Alpha is more popular, so that later Toyota launched Lexus LM. For a long time, the domestic Lexus LM is mainly based on 300h, and now the Lexus LM350 is coming.
As we all know, before the Lexus LM in the domestic model only LM300h, and the higher model LM350 has not been officially introduced, many people are more confused, Thailand and Japan and other countries can see LM350, why not cause it in China? What's wrong? Is it to look down on the domestic market? Afraid we can't afford it? In fact, it is not, look at the sales of Lexus LM after the mark-up.
Data show: in 2021, Lexus in the Chinese mainland sales of 219172, of which Lexus LM is 4377 vehicles, this sales account for 2% of Lexus share, although Lexus sales in 2021 than 2020 (235392 vehicles) less than 16220 vehicles, but in 2021 Lexus LM in the Chinese mainland sales of 1175 more than 2020, it can be seen that LM has not been affected, not only did not affect sales, On the contrary, it has risen. The reason why the LM350 is officially introduced to the Chinese market is justified.
The guidance price of Lexus LM300h in China ranges from 1.166 million to 1.466 million, and it is not a markup, and after the price increase of individual models, its landing price exceeds 2 million. For a medium-sized MPV, the 2.5 power is really sorry for the price, after all, it is only 117 horsepower. In the eyes of many people, Lexus LM300h is not worth so much money at all, this money if you buy other brands of SUVs can buy V8, even so, but did not affect the sales of LM300h, which shows that the domestic rich have accepted Lexus LH300h, if now launch lexus LM350, may bring a wave of car changes.
People who are willing to spend 2 million to buy 4-cylinder MPV, not bad money at all, if this time officially introduces LM350h, what will previous customers do? Anyway not bad money, change car. For the behavior of changing cars, it is difficult for ordinary people to understand, how long does it take to buy a 4-cylinder car to change the car? That's a waste, isn't it? In fact, this is the same as buying a mobile phone, someone bought a mobile phone and changed it in less than a year, the reason is that the new model is listed, the same is true for the rich, there is a new model who uses the old model? Who wants 117 horsepower with 300 horsepower?
If two models are introduced in large quantities at the beginning, because the rich are not short of money, they will buy the LM350 in one step, so that they can only harvest once, if the 4-cylinder car is introduced first, and then the 6-cylinder car is officially introduced, so that it can be harvested twice. I have to say that Lexus has pinched the psychology of the domestic rich to death. It is said that the new Lexus LM350 is not less than 2 million without a price increase, and it seems that it can harvest another wave.