Ugly to Yin, cattle galloping tiger roar.
Unconsciously, the "Chinese Youth Favorite Car of the Year Selection" has been held for the seventh time. Seven years ago, I was still in charge of the "Youth Reference" Auto Weekly, dealing with young readers all year round, so I had the idea of "Chinese Youth's Favorite Car of the Year"; in 2017, I left the newspaper to start a new media business, but the "Chinese Youth Favorite Car of the Year" has always persisted.
To be honest, every year over the past few years, we have discussed whether to insist on the words "the favorite of Chinese youth". On the one hand, after all, it is no longer in the newspaper, and the use of this name is always a bit unjustified and unsmooth; but on the other hand, the group we are facing is still mainly young people, and the team is basically post-90s, which is still suitable in this sense. What's more, whether you admit it or not, human inertia (inertia) is often greater than we think.
This year I finally made up my mind to take those few words away. This is an era of "no innovation, better to die". "Change is the biggest change." It is a sentence that has often appeared in our manuscripts in the past year. But it's easy to comment on others, and when it's really your turn, you find out that it's not so easy.
For the ever-changing automotive industry, experience and accumulation are sometimes not valuable and can even be a stumbling block to innovation. For example, some new brands do not want to recruit too many employees from traditional car companies; for example, the valuation of new brands created by auto people is often not as high as that of Internet people.
It's a sad story. But the wheel of history rolls forward, and it is not subject to the will of man. Everyone who wants to leave a footprint in this transformative industry must adapt to the changes of the times, learn to clear themselves to zero, and start again.
For us, the 7th "Huashan On The Sword" Cup Annual Car Selection is also a new beginning. What has changed is not only the name, but also the change in the dimension of our view of the automobile industry and the evaluation of products, more and more new energy models, not simply with the flow, but in the past year, some excellent new energy models not only give consumers more good choices, but also promote the progress of the industry.
It is worth mentioning that when "Wei Xiaoli" entered the development stage of 2.0, new energy products including "new car-making strengths" such as Extreme Krypton, Lantu, Avita and Sharon emerged, as well as traditional "big factories" such as Volkswagen ID and Toyota bZ.
The turbulent automobile market is full of endless charm, so that we in this industry will always be young and always full of tears.
This is our luck. Therefore, this year-end list is not only our summary of the automotive industry in the past year, but also the output and embodiment of our values as a professional automotive media, and we also hope to give you a little reference and reference value for paying attention to the Chinese automotive industry and you who are choosing a car.
Finally, I would like to say that "being an observer, thinker and builder of China's auto industry" is our original intention for so many years, and in the new year, I hope to continue to work with you to make a modest contribution to China's auto industry.
Most Influential Automotive Person awards 2021:
Great Wall Motors Wei Jianjun
Award speech
2021 is a key year for Great Wall Motors to break through. In the capital market, the market value of Great Wall Motors once exceeded 600 billion yuan, becoming the second highest market value of china's own brands. In terms of revenue, Great Wall Motor's total operating income was 136.317 billion yuan, an increase of 31.95% year-on-year, and its net profit was 6.781 billion yuan, an increase of 26.45% year-on-year.
From the market side, Great Wall Motor's total sales in 2021 exceeded 1.28 million units, an increase of 15.2% year-on-year. Among them, the cumulative sales of new energy vehicles in the whole year were 137,000 units, accounting for 10.7% of the total sales; overseas sales reached 142793 units, an increase of 103.7% year-on-year, both of which hit a record high. Wei Jianjun, chairman of Great Wall Motors, also ranked third in the world and first in China in the "Global CEO Brand Guardian Index List" released by Brand Finance, second only to Microsoft CEO Satya Nadella and Apple CEO Cook.
Behind all the achievements of Great Wall Motors in the past year, wei Jianjun's deep insight into the future development trend of the automotive industry and the needs of users is inseparable. This is a recognition of the development status and prospects of Great Wall Motors led by him, as well as a recognition of Wei Jianjun's personal ability, vision and personality charm. From asking itself "Can Great Wall Motors survive next year" in 2020 to clearly proposing "4 million vehicles sold in 2025" in 2021, it is the Great Wall Motors that turns the crisis into a driving force and promotes the brand to continuously break through the shackles of innovation and change.
Therefore, awarding the "2021 Most Influential Automotive Figure" award to Wei Jianjun can be said to be well deserved.
Marketing Person of the Year 2021:
Hongqi Automobile Chen Xu
From 33,000 vehicles in 2018, 100,000 vehicles in 2019, 200,000 vehicles in 2020, and then to 300,000 vehicles in 2021, the Hongqi brand has proved with brilliant achievements the fact that its own brands can also do something in the luxury brand market, and from the perspective of sales, Hongqi's delivery volume in 2021 has successfully surpassed the second-tier luxury brands such as Cadillac, Lexus, and Volvo, becoming the luxury brand with the most market potential in addition to BBA. What is even more valuable is that such a growth rate is based on the overall downturn in the Chinese auto market, as well as the repeated epidemics, chip shortages and other hardships, which can show the perseverance and determination of the Hongqi team to overcome many difficulties and forge ahead in the past year.
This year, the Hongqi marketing team with Chen Xu as the core has produced classic cases worth learning from the industry in terms of brand experience, marketing services, or the construction of the core system of the enterprise, such as sending cars to China Glory athletes, building a multi-dimensional ecology and core competitiveness.
It can be said that since Chen Xu took charge of the marketing of the new hongqi brand, the new hongqi has been soaring with a dazzling posture, creating the "red flag speed" that has attracted the attention of the whole industry, and also let us see the hope and future of the new hongqi brand under the efforts of Chen Xu and his team.
Most Popular Car Brand Awards 2021:
Changan Automobile
Under the background of the automotive industry with serious core shortage, repeated epidemics and intensified internal rolls, only intrinsically strong enterprises can withstand the pressure and steadily rise. According to the data, the retail sales of China's passenger car market in 2021 were 19.288 million units, down 6.8% year-on-year, while Changan Automobile Group achieved a year-on-year increase of 14.8%, of which Changan China brand passenger car sales increased by up to 23.1% year-on-year, maintaining double-digit growth for two consecutive years, such achievements can be said to be valuable for the Chinese auto market in the past two years, and it is enough to show consumers' recognition of Changan Automobile.
Behind the continuous rise in sales is the result that Changan Automobile's strength in design and technology is deeply rooted in the hearts of the people, the brand influence has been significantly improved, and the company's internal system competitiveness has become more indestructible.
More importantly, in the fields of intelligence, digital intelligence and new energy, Changan Automobile has also mastered a lot of core technologies, and launched Avita in 2021 in cooperation with CATL and Huawei, which has added a lot of confidence to its future development.
Best Innovative Marketing Campaign of 2021:
Audi 24-hour city sea track
2021 is the glorious year of the Audi high performance family, and it is also the first time that all 8 models of the Audi RS high performance family have been unveiled. To this end, after creating the "City Circuit" to a certain extent, FAW-Volkswagen Audi once again created an amazing "Sea Track RS Burning Night" activity.
This is the largest high-performance car marketing show ever launched by FAW-Volkswagen Audi, covering both fuel and electric lines, completing the first full collection of Audi R/RS from sedan to SUVs, from A class to D class, and is regarded as a "textbook" marketing show.
In order to allow more performance cars to feel the dynamic passion of the sea track and the ultimate performance charm of the Audi R/RS "Wang Dynamite Group" for the first time, FAW-Volkswagen Audi also broadcast the whole track experience through the audi official live broadcast platform - Audi Channel. As the first official live broadcast platform of luxury brands for lifestyle "planting grass", Audi Channel breaks through space restrictions and continuously broadcasts through multi-scene real-time interaction and heavy surprises, forming a track carnival of online and offline full-line linkage.
Best Philanthropy Project of 2021:
Jaguar Land Rover China Youth Dream Fund
"It's not difficult to do public welfare, but the difficult thing is to focus and persevere." As the first public welfare fund in China's automotive industry to focus on the growth and health of young people and children, the Jaguar Land Rover China Youth Dream Fund of China Soong Ching Ling Foundation has been established for more than 7 years, with a cumulative investment of more than 100 million yuan, benefiting more than 500,000 teenagers. The supported projects include but are not limited to the "Youth Vision Care Project", "Jaguar Tottenham Hotspur Campus Football Project", "Dream Classroom" and many other public welfare projects, covering four major areas of innovative quality education, social care, Sino-British exchanges, and disaster relief, which can be said to be a truly public welfare foundation for young people.
Best Power Technology of the Year 2021:
Gilly Thor Power
From the initial "two fields" to the "full blossoming" of independent brands today, and whether from the perspective of technical structure, paper data, or actual experience, independent brands have the momentum of latecomers. Among them, Lei Shenzhi Qing Hi· who has won the "2021 Top Ten Engine Award" and the "Loca Cup Fifth World Top Ten Transmissions and Electric Drives" X Engine and Thor's Mind Engine Hi · X hybrid electric drive transmission DHT Pro has become the optimal solution for energy efficiency in the low-carbon era with the advantages of no mileage anxiety, high performance and low energy consumption, and has single-handedly broken through a number of hybrid technical barriers, which can be said to be "hybrid ceiling". It can be said that Thor Power will help Geely continue to outperform the market in the next few years.
2021 Best Smart Pure Electric Brand:
Extreme Krypton cars
In just a few months, Extreme Krypton Automobile has completed the road that other brands need to take several years to complete, during which time it has enjoyed both the stars and the moon, and has also experienced a lot of criticism.
Behind the "extreme krypton speed", under the empowerment of "giant power", adhere to the original intention of "user-oriented enterprise". The reason why Extreme Krypton Automobile can be favored by young people, in addition to ZEEKR 001, is more important than the calm attitude of Extreme Kr in the face of public opinion every time, as well as the frankness of facing doubts.
There is no perfect product, there is no perfect enterprise, more touching than perfect is the eternal pursuit of perfection. As An Conghui, CEO of Extreme Kr Intelligent Technology, said in his 2022 New Year's speech: "The growth of Extreme Kr is a long-distance run without an end, as long as the direction is right, we will go all out at every moment." "This is exactly where Extreme Krypton Cars is most anticipated."
Best Innovation Channels of the Year 2021:
New Lincoln Way Experience Center
As a representative brand of American luxury, Lincoln brand not only has a profound century-old accumulation, but also inherits the american spirit of continuous improvement, and injects a new American exclusive experience into the Chinese luxury car market. Continuous iterative upgrading and exceeding the expected customer experience are the main factors in the "Lincoln Way" to continue to lead the trend and refresh the industry benchmark.
With the change of lifestyle and user service needs, the Lincoln brand also conforms to the development of the times, and upgrades the industry-leading service concept "Lincoln Way" in an all-round way, and at the same time, Lincoln's channel system is upgraded. Under the blessing of luxury, scenario, youth, socialization and modern American luxury service experience, the "Lincoln Way" will eventually achieve intelligent and digital comprehensive innovation.
SUV of the Year 2021 Awards:
The new Audi Q5L
Since entering the domestic market in 2009 and taking the lead in realizing domestic production in 2010, Audi Q5L has become a pioneer in the luxury B-class SUV segment with its localization research and development and upgrading of powertrain, chassis system, interior design, etc., and has clearly established the label of "freedom".
In May 2021, the arrival of the new Audi Q5L once again sublimated this freedom, and the new Audi Q5L put forward the communication proposition of "freedom in Q5", upgrading with new products and values at the same time, showing the world what a "free car" should look like.
The new Audi Q5L not only meets the evolving needs of users for diversified cars, but also realizes the renewal of its free values, brings a more free way of travel, and once again sets a benchmark for the value of luxury B-class SUVs.
Best Luxury Car Awards 2021:
The new Mercedes-Benz S-Class
In the D-class luxury car market, the Mercedes-Benz S has always been the existence of the "Oriental Undefeated" level. Whether it is the "Tiger Head Ben", the W220 series, the W221 series or the previous generation of the W222 series, each generation of Mercedes-Benz S-Class has led the development of contemporary luxury cars.
With its unique insights into luxury and technology, the new generation of Mercedes-Benz S-Class has once again become the benchmark image of luxury cars to set up flagship models, not only leading the development of the world automobile industry, leading the evolution of automotive technology, but also leading the understanding and application of environmental protection and travel, technology and luxury in the automotive industry.
Best Luxury Pure Electric SUV of the Year 2021:
Innovative BMW iX
At the Guangzhou Auto Show, BMW handed over its new answer sheet for the transformation of a traditional car giant to the new energy field with a pure electric model priced at 846,900 yuan, BMW iX. Compared with the previous oil-to-electricity platform, bmw iX is a brand new model specially built based on the pure electric platform, and designed by Chinese designers, which can be said to be a new era luxury pure electric SUV tailored for Chinese consumers. As a representative of the electrification transformation, the innovative BMW iX combines the latest technology crystallization of the BMW Group in the field of electrification and intelligence, and also sets a new benchmark for luxury electric medium and large SUVs.
Hottest SUV Awards 2021:
Gilly Star Cross L
If the best-selling of Xingrui has allowed its own brands to successfully break through the price barriers of joint venture brands, then as another masterpiece of the "China Star" series after Xingrui, the emergence of Xingyue L has undoubtedly become the best weapon for independent brands to challenge the 150,000-200,000-level joint venture large five-seat SUVs.
Regardless of the styling design, manufacturing process, equipment level, power level or product experience and other aspects, Xingyue L has shown the level and strength of the joint venture models of the same level, so it has also achieved gratifying results in short supply. Hot sale of Hoshikoshi L. Once again, it proves the strength of Geely's "China Star" series, which has played a positive role in guiding the image of independent brands in the hearts of the Chinese people, and will further promote the development of independent brands.
Best Luxury Off-Road SUV of the Year 2021:
Tank 500
Compared with the traditional hardcore off-road vehicle, the most distinctive thing about the Tank 500 is that it not only has the performance of the mainstream medium and large off-road vehicles, but also has the luxurious temperament that surpasses the competitors of the same level. The tank 500 is equipped with a 3.0T engine independently developed by Great Wall Motors, which matches the first self-developed vertical 9AT gearbox, which represents the progress of the research and development strength of its own brand. Luxury is reflected in the interior, the large area of wood grain decoration in the central control door panel position, and the quartz watch under the central control screen were once the standard of luxury brand models. Various factors have contributed to the success of the Tank 500. Judging from the pre-sale performance, the Tank 500 may further refresh the "phenomenon myth" created by the Tank 300.
Best Midsize and Large SUV of the Year 2021:
Lynk & Co 09
Five years ago, Lynk & Co opened the road of brand high-end in Berlin, Germany, and aspired to become China's independent luxury brand. In just five years, Lynk & Co has accumulated more than 570,000 users with models such as 01, 02, 03, 05 and 06, which fully reflects the recognition of domestic consumers for the positioning of Lynk & Co's high-end brand. The emergence of Lynk & Co 09 not only allows the Lynk & Co brand to complete its multi-matrix model layout of small SUVs, compact SUVs and medium and large SUVs. On behalf of independent brands, it further squeezes the living space of ordinary joint venture 7-seat household SUVs that have been marginalized such as Pioneer, Encore Banner, ruijie, etc., providing a new choice for consumers who pursue both luxury quality and cost performance.
Most Popular Family Car of 2021:
Dongfeng Nissan e-POWER Xuanyi
Nissan Xuanyi's position in the domestic car market can be said to be irreplaceable, just in the past 2021, Xuanyi also with a sales record of more than 500,000 vehicles, once again on the annual sales champion throne. Since its listing in 2006, Xuanyi's sales in China have exceeded 4 million vehicles. It can be said that Nissan Xuanyi is a national car without compromise. Among the three models on sale, the importance of Xuanyi e-POWER is self-evident, it is not only the first model equipped with e-POWER hybrid system under Nissan, but also the flagship model of the current Xuanyi family that focuses on the high-end market. With the unique advantages of the e-POWER hybrid system, Xuanyi e-POWER not only has the light texture of pure electric models, but also eliminates the charging anxiety of pure electric models.
Most Watched Electric Vehicles of 2021:
Volkswagen ID series
2021 is the first year for Volkswagen to announce the landing of products after the electrification transformation, and the full line layout from the ID.6 series to the Volkswagen ID.3 series has basically completed the full line from medium and large SUVs to compact SUVs. As the most active joint venture brand embracing electrification, the development of the ID series has also attracted much attention. After a period of word-of-mouth accumulation and capacity climbing, the delivery of the ID series has slowly entered the right track, from 5810 vehicles in July to the delivery volume after September, Volkswagen has also become the first pure electric model monthly delivery of more than 10,000 traditional car companies. It can be seen that the electrification transformation of the Volkswagen Group has gradually entered a better state.
Most Talked About Innovative Brands of the Year 2021:
Co-creation Automotive
Riding on the rapid rise of intelligent new energy vehicles, Hechuang Automobile, which has the strong circle of friends resources of GAC, Weilai, Pearl River Investment Management and many technology companies, is undoubtedly the most concerned innovative brand in 2021. Thanks to the resources of the Pearl River Investment Management Group, Hechuang Automobile has not only become the sponsor of the most concerned e-sports team EDG team in 2021, launched the EDG team's joint Z03 champion co-branded model, but also reached a cooperation with one of the most popular animation works among young people, "Ling Cage", which successfully attracted the attention of contemporary young people. Coupled with GAC Group's leading intelligent manufacturing system, advanced vehicle research and development capabilities, and the sharing of high-quality resources in the upstream and downstream industry chains, the advantages of Hechuang Automobile at the product level should not be underestimated. With the acceleration of the diversified innovation and integration development of the automotive industry, Hechuang Automobile, which took the lead in exploring and building a multi-party cooperation ecology, seized the opportunity in this competition.
Best Performance Car Brands of the Year 2021:
Lotus
As one of the world's three major sports car manufacturers, although the name Lotus is not so well-known, its status in the hearts of world car fans is not inferior to ferrari, Porsche and other well-known brands. In 2021, Lotus released the brand's last fuel sports car, the Emira, a new product that inherits the design language of Lotus's first pure electric supercar Evija, which eventually became the winding down of the Lotus fuel era, and At the same time, Lotus also announced that it will fully shift to electrification. With Emiira to officially bid farewell to the fuel era, with Evija to open the prelude to the era of electrification, in this century of change, Lotus with actions to prove the determination of transformation.
2021 PHEV Model of the Year:
Mocha DHT-PHEV
When the energy revolution comes again, the new energy category represented by latte DHT-PHEV has become the optimal solution for energy efficiency in the low-carbon era with the advantages of no mileage anxiety, high performance and low energy consumption. The original hybrid model was limited by the battery capacity and body weight, resulting in the original PHEV model, whether it was fuel economy or pure electric endurance performance is not ideal, and Wei brand intelligent DHT technology solves this problem.
Mocha DHT-PHEV in pure electrical conditions, the mileage reached 204 kilometers, the comprehensive fuel consumption of 100 kilometers in the state of power loss is only 5.5L, there is no pure tram mileage anxiety, nor HEV model license plate anxiety, it can be said that the emergence of mocha DHT-PHEV, redefined PHEV, and the pre-price of 300,000 yuan also pointed to the core hinterland of the high-end new energy vehicle market, helping Wei brand to further stir the new energy market.
Best MPV of the Year 2021:
GAC Toyota Xena
If tens of thousands of overseas models are expected to be domestically produced, the legendary model SIENNA, which originated in North America and has created countless myths in the MPV market, is definitely one of them. Therefore, when GAC Toyota announced the introduction of this model into domestic production, it attracted countless attention and became a well-deserved "top stream" in the domestic automobile industry in 2021. From the debut of the Chengdu Auto Show to the pre-sale release of the Guangzhou Auto Show, as well as every offline event, consumers have set their sights on Xena, surrounding the scene and making the originally tepid MPV market hope again. It is no exaggeration to say that Xena single-handedly led the development of the MPV market.
Most Popular Luxury SUV of 2021:
Land Rover Discovery Sport
From the first Generation Land Rover Discovery in 1989, to the Land Rover Discovery Miracle in 2014, and now to the new Land Rover Discovery Sport Edition, the evolutionary history of the Discovery family is almost equivalent to the evolutionary history of SUVs. As the latest member of the Discovery family, land Rover Discovery Sport's overall design is derived from the fifth generation of discoveries, but is more dynamic than discovery, and also combines power performance and off-road performance. The new Land Rover Discovery Sport is equipped with a 2.0T Injeri engine and a 48V motor, and is equipped with a full-time four-wheel drive system as standard. The Land Rover Discovery Family has spent 33 years composing a continuous spirit of "discovery". Dare to explore and discover, not only to discover the lifestyle of the owner, but also the brand spirit adhered to by the entire Land Rover discovery family.
Best Autonomous SUV of the Year 2021:
The second generation of Changan CS55PLUS
Since its launch in 2017, Changan CS55 has been in the sales camp of 10,000 vehicles for a long time with a strong momentum, occupying a world in the compact SUV segment, breaking the steady state of the compact SUV market and becoming the fastest growing model. This steady growth trend has continued after the mid-term restructuring, and even in the case of a cold market, 15,000 units per month is still the norm. Especially in the context of the compact SUV market of 80,000 to 150,000 yuan has become a red sea, and the rapid update of automotive products, Changan CS55 PLUS maintains the competitiveness of Changan Automobile in this segment by virtue of its absolute product strength.
Best Smart Sedan of the Year 2021:
Xiaopeng P5
Positioned above the G3 and below the P7, the Competitive advantage of the Xiaopeng P5 in the range of 160,000-220,000 yuan in the compact new energy SUV market is visible to the naked eye. Xiaopeng P5 practical and changeable space performance can turn the vehicle into an independent living space, the industry's first lidar-equipped mass production car title, but also enough to make Xiaopeng P5 with the title of the annual smart car, the new evolution of Xmart OS 3.0 on-board intelligent system, can also bring a more humane, more convenient interactive experience. All in all, the Xiaopeng P5 has single-handedly redefined the new form of intelligent electric family cars.
The hottest performance car of 2021:
GAC Trumpchi Shadow Leopard
Since its listing in August 2021, Trumpchi Shadow Leopard has been deeply loved by consumers, and its attention and sales have continued to rise, and its cumulative sales have exceeded 70,000 so far, so the Shadow Leopard has quickly become a new explosive model in the 100,000-class sports car market. In the face of the continuous division of the territory of new car-making forces, in the fiercely competitive and joint-venture-led sports car market, Shadow Leopard, as a traditional fuel vehicle, can still successfully break through the entry-level compact car market, promote the rise of its own brand share, and the strength proves the momentum of its own brand. Taking Shadow Leopard as a model, Chinese independent brands will also emerge more products that can compete with joint venture models in the field of compact cars.
Best Light Luxury Urban SUV of the Year 2021:
FAW Toyota Lingfang
"Fashion is fleeting, style is eternal". Toyota Harrier, known as the "most beautiful Toyota SUV", has been able to flourish for 24 years precisely because of its elegant temperament that has been sublimated in the turmoil of the years. When this "most beautiful Toyota SUV" entered the Chinese market in the name of Lingfang, it also advanced in the three major fields of design, driving control and intelligence, for urban new sophisticationists to enjoy a higher quality travel experience in various scenarios such as urban commuting, weekend outings, and long-distance self-driving. In the fiercely competitive SUV market, Lingfang has set a new product benchmark with the light luxury urban SUV as the entry point.
Limousine of the Year 2021:
SAIC Audi A7L
As the first model launched to the market after the establishment of SAIC Audi, the importance of the SAIC Audi A7L is self-evident, with frameless electric suction doors, laser headlights, front and rear five-link plus air suspension, 6-piston brake calipers, lidar driver assistance, infrared thermal imaging night vision system, BO sound, 21-inch RS wheels, The porsche Macan 3.0T engine with the 48V light hybrid system, as well as the Audi quattro four-wheel drive and DAWS dynamic all-wheel steering system auxiliary and other configurations, are enough to support its SAIC Volkswagen A7L "domestic Audi ceiling" title.
Best Performance SUV of the Year 2021:
MG ONE
As the first brand new model of mg brand based on SIGMA super matrix architecture, MG ONE not only retains the characteristics of the MG brand that has always been young and sporty, but also under the empowerment of the new architecture, the comprehensive strength of the vehicle, including vehicle performance, space, intelligence and safety, has been comprehensively improved.
More importantly, MG ONE has achieved "scientific and technological equality" in the field of fuel vehicles through intelligent upgrades, MG ONE is the only model equipped with a high-level intelligent auxiliary driving system based on a high-precision map within 200,000, the only model equipped with Qualcomm Snapdragon's flagship 8155 car specification chip within 150,000, and the only model in the same level equipped with an on-off stereoscopic sports exhaust sound wave, which truly realizes the heart of change of the MG brand to do "new fuel forces".
Hybrid Model of the Year 2021:
BYD Song PLUS DM-i
If you want to take stock of the hottest hybrid models in 2021, bydir Song PLUS DM-i is not controversial. From the sales analysis, in addition to the first month of the new car release, BYD Song PLUS DM-i has been ranked in the top three in the sales list of plug-in hybrid SUVs, and even became the champion of the entire PHEV model list in November last year. More important than sales is word of mouth and recommendation.
Since its listing one year ago, the Song PLUS DM-i Client Net Referral Index has reached 94%. This means that BYD has achieved product barriers with high user reputation at the level of product strength and core technology. For independent brands, this is the most powerful product evidence.
Best Pure Electric Sedan of the Year 2021:
NIO ET5
High-end brands must need some grounded products to achieve true best-selling. For NIO, NIO ET5 is such a circle-breaking work. As the "circle-breaking work" of NIO And the second official mass production car of NIO, the most concerned thing about the NIO ET5 is pricing. In the past, the average price of NIO's bicycles was more than 350,000, and its positioning in the domestic market was on par with BBA and Tesla. With a pricing of 300,000 yuan, as well as a youthful attitude and sense of technology from the inside out, WEILAI ET5 has won the recognition of a large number of users and successfully squeezed into the mainstream intermediate electric car market.
Best Home MPV of the Year 2021:
Beijing Hyundai Kustu
The price of being close enough to the people is the must-kill skill of The Kus Tour, and it is also the key to the Khus Way to stand out in many powerful and popular MPV models, the guidance price of 167,800-218,800 yuan, in stark contrast to the Kia Kahua and Toyota Xena listed in the same period, the top price is cheaper than the Odyssey version, and the overall price range is even lower than that of the domestic model Trumpchi M8, such a reasonable pricing of the joint venture MPV model, It eventually became a dark horse in the MPV market in 2021.
According to the data of the Association of Passenger Transporters, since its launch on September 26 last year, the sales volume of Kustu has steadily climbed, from 1213 to 2174 vehicles, although it is not as good as GL8 and Alexand, but it is good enough in the MPV market, which is not a large overall volume.
2021 Chinese Women's Favorite Electric Vehicle:
Euler good cat
Looking back at 2021, the cumulative sales of Euler Good Cat exceeded 50,000 vehicles throughout the year, winning the crown of the annual sales king of the small pure electric new energy vehicle market; at the same time, the monthly sales of Euler Good Cat also increased from the second half of last year, with a steady trend to continuously refresh the single-month sales results, and the sales volume exceeded 10,000 for the first time at the end of last year, ranking among the 10,000 new energy vehicle club. Compared with sales, Euler Good Cat's greater success lies in its unique market position in the field of women's new energy through retro fashion design style, simple and smooth interior design and comfortable driving experience. Under the consumption opportunities of the times, Euler Good Cat can be said to have mastered the code of the female market.
Best Compact Sedan of the Year 2021:
Chang'an Mazda Axela
Mazda does not have many models, but relying on only a few models can occupy a world in the fiercely competitive car market, which shows Mazda's charm and strong vitality. As Mazda's flagship model, the 2021 next-generation MAZDA3 Axela is also loved by young people. The reason is that, in addition to the stunning soul design and Mazda's proud control, the most noteworthy is the full introduction of the "Chuang chi blue sky" technology. In terms of power, the 2021 next-generation MAZDA3 Axela adopts the Chuangchi Blue Sky engine with Chuangchi Blue High Compression Ratio Gasoline Direct Injection Engine, and the high compression ratio of 13:1 can improve fuel economy by 15%
The most watched mid-level car of 2021:
Dongfeng Citroen Versailles C5X
Best Compact SUV of the Year 2021:
Venucia Big V
As a new SUV designed for young people, Dongfeng Nissan Venucia Big V not only has a name with its own traffic, but also has the strength to be a big V in terms of model design, driving experience, and intelligent interconnection. Venucia Big V is the first brand new model created by a young team after 90 in the Venucia brand, and the whole vehicle from design, tuning to configuration and marketing are all from the hands of young teams. It is precisely because the young team has an open mind, faster response speed and stronger adaptability that there is such an annual work that Venucia Big V is very in line with the aesthetics of contemporary youth.
Most Popular Sports Sedans of 2021:
Guangqi Honda type
Classics are classics because they cannot be copied. In the Chinese auto market in 2021, the listing of GUANGQI Honda's all-new model can be said to be a perfect reproduction of the classic. Born in the 1980s, INTEGRA unlocked Honda's sales code in Japan with performance, and now Guangqi Honda has brought it back to the domestic market, in addition to a more beautiful appearance, a more slender body, a more technological configuration, a more practical space, a more luxurious texture, but also brought a more competitive price. More importantly, the model also retains the manual version of the model, retaining the Honda fans' attachment to performance. Sales exceeded 10,000 vehicles within two weeks of listing, which is enough to illustrate Honda's "power of faith".
Best Mid-To-High-End Sedan of the Year 2021:
Dongfeng Honda Yingshipai
As the flagship sedan of Dongfeng Honda, INSPIRE has always attracted much attention in the mid-to-high-end sedan market. Last year, Dongfeng Honda changed the Chinese name of the INSPIRE model to "Yingshipai". "Ying" represents the enterprising spirit of wisdom and wisdom and the pursuit of excellence, "Shi" represents the realm of determination and spare strength, true knowledge and great talent, and "faction" refers to the intellectual action group with common ideas. All in all, the "Yingshi School" represents a kind of life attitude that is both internal and external, transparent and enterprising. For Young Chinese consumers, Yingshipai's elegant design concept, highly tasteful interior atmosphere, and intelligent configuration with both sense of technology and practicality can meet the needs of various scenes, combined with the inherent deep emotional appeal of Yingshipai, worthy of the chinese youth's favorite annual high-end car.
The most beautiful performance sedan of 2021:
Changan Automobile UNI-V
As the first sedan of the UNI family, the UNI-V has attracted the attention of the public since the design sketches were exposed. With the debut of the new car, the perfect proportion of the body line, the sexy hatchback design, the frameless door, the hidden door handle, the borderless grille, and the oval exhaust of the bilateral double out, etc., were once called "domestic Audi A7" by netizens. The emergence of UNI-V marks that Changan Automobile is achieving new breakthroughs in design, technology and other fields under the support of a strong systematic architecture, and also represents that China's automotive design strength has ushered in a truly independent era!
Best Station Wagon of the Year 2021:
Jietu X70 Zhuge Ge
Only more than 3 years after its establishment, Jietu Automobile has successfully built the "Travel +" strategy into a unique brand advantage of Jietu with the brand marketing thinking mode that keeps pace with the times, and as the best-selling model of the Jietu brand, Jietu X70 has also been widely recognized by many young people since its listing. In order to be in the fiercely competitive market, Jietu X70 is also constantly optimizing the model, with the new upgrade of the new model in terms of intelligence, as well as more stringent safety guarantees, the newly upgraded Jietu X70 Zhuge Edition is undoubtedly the most popular "station wagon" of this year.
The hottest electric vehicles in 2021:
Wuling Hongguang MINIEV
As a pure electric mini car under Wuling Motors, Wuling Hongguang MINIEV has won the love of a large wave of young consumers since its listing with its petite and exquisite body size, stylish and beautiful design and very affinity product price. In the past 2021, the Wuling Hongguang MINIEV series won 426,400 sales results by virtue of its super popularity, and won the first place in China's new energy vehicle sales for 16 consecutive months, which can be said to be the best-selling new energy product in the Chinese auto market. And Wuling Hongguang MINIEV can create such remarkable achievements, but also fulfills the sentence "what the people need, Wuling will create."
Most Anticipated SUV Models of 2022:
Changan Auchan Z6
As a new brand that has been established for only 3 years, Changan Auchan has become a very important sales pillar of Changan Automobile with a sales performance of 230,000 yuan for the whole year, and the average price of bicycles has risen to 110,000 yuan, laying a solid foundation for brand development. In 2022, Changan Auchan will launch a more competitive new product - Auchan Z6, which will be equipped with three sets of power systems, the strongest car machine system, the most advanced voice interaction mode, the richest voice control scene, is auchan with the blue whale IDD hybrid system to enter the field of new energy the first car, but also Auchan hit the 150,000 yuan level, to help the brand upward development of important works.
Most Anticipated Electric Vehicles of 2022:
Toyota bZ
Toyota bZ4X is the first model launched by TOYOTA bZ pure electric exclusive series, of which bZ is the abbreviation of "beyond ZERO", implying that Toyota wants to achieve the value of "beyond zero emissions". In addition to its sci-fi design, Toyota bZ4X is also the epitome of many advanced technologies such as e-TNGA and Toyota EV technology, in addition to providing driving pleasure, safety protection, and intelligent technology. For Toyota Motor, which has released its "Environmental Challenge 2050" strategy since 2015 and set a challenging goal of zero carbon dioxide emissions, but has looked a little resistant to the wave of electrification for many years, the appeal of such an all-electric model is self-evident.
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