On February 8, Shan Jixiang, president of the Chinese Cultural Relics Society and director of the Academic Committee of the Palace Museum, said in an interview at the 2022 Beijing News Center that the "Ice Dundun" Winter Olympics cultural and creative products have countless fans, which is the result of the continuous improvement of China's cultural soft power, and also the manifestation of young people's increasing concern and love for Chinese traditional culture, as well as the enhancement of cultural self-confidence in the whole society.
At the live broadcast of the 2022 Beijing News Center, Shan Jixiang and other cultural experts chatted with the audience about the magical, ancient and magnificent Central Axis of Beijing and the historical sites covered by the surrounding areas, hoping to take advantage of the opportunity of the Beijing Winter Olympics to help the "Beijing Central Axis Project" successfully declare historical and cultural heritage. Speaking of the Beijing Winter Olympics, Shan Jixiang said that this year he was honored to complete the Winter Olympic torch relay in the Summer Palace, a world cultural heritage, and his pride and excitement were overflowing.
Talking about the recent Beijing Winter Olympics mascot "Ice Pier" has been popular among the whole people, Shan Jixiang said. "From the successful exit of the ice pier, we can feel that the people are sincerely happy and proud of Beijing hosting the 2022 Winter Olympics and becoming the 'city of the double Olympics', and wanting to have an 'ice pier' is the best embodiment of the people's sense of participation and pride." Shan Jixiang believes that the design of the "ice pier" is very close to the people and cute, and the hot sales of this series of Winter Olympic goods are the results of the continuous improvement of China's cultural soft power, and also the manifestation of young people's increasing concern and love for Traditional Chinese culture, as well as the enhancement of cultural self-confidence in the whole society, which can further tell the Chinese story and enhance the national image.
In this regard, Guan Zhanxiu, director of the Beijing Central Axis Heritage Protection Center and the director of the Beijing World Cultural Heritage Monitoring Center, agreed, "The 'ice pier' has a special design concept, it is not only a product, but also contains the essence of the mainland's excellent traditional culture, as well as everyone's praise for the tenacious struggle of Chinese athletes in the Winter Olympics." Guan Zhanxiu believes that the "ice pier" provides a successful model for the creation of cultural and sports creative products: both a design with cultural connotations and a positive core value.
"I saw in the news that after the Spring Festival resumed work, manufacturers have already stepped up the production of 'ice piers', and I believe that the goal of 'one person and one pier' will certainly be achieved soon." Shan Jixiang appealed that the general public can also pay more attention to the cultural and creative products related to the Winter Olympics launched by the Palace Museum, such as the official website of the Palace Museum and the official mini program of the "Digital Forbidden City" at the same time, the "2022 New Year Cultural 'Good' Banquet" special topic, the audience can travel back to the Qianlong period to watch a "Winter Olympics" of that year; in the "Ice and Snow Over the New Year" feature, the audience can watch and learn ancient and modern ice and snow sports, ice sports competition games and other cultural knowledge through their mobile phones. In addition, there are also "Ice and Snow Forbidden City" cultural creations that can be taken home, including the "Ice Fun Map" with a length of 35 centimeters and a width of 578.8 centimeters, which was "awakened" by the cultural and creative personnel - the eight flags "athletes" in the picture scroll, from the ancient painting "sliding" to the coffee cup; the milk tea was topped with snow white cream, and the crystal clear cheese balls were scattered, imitating the "heavenly ball" shot by the eight flags in the ice play.
Kunming Newspaper Media Group All-Media Reporters: Wang Shan, Liu Ying, Chen Wenyun, Liu Kaida from Beijing
Editor-in-charge: Chen Peng
Editor: Wu Chenping
Final Judge: Zhou Jianjun
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