The Spring Festival is a traditional festival that Chinese eagerly awaits, and it is also the festival that people spend the most time celebrating. As one of the important ceremonies, the Spring Festival Gala carries the cultural identity and hope of the Chinese people. Among them, the status of intangible cultural heritage stemming from the practice of production and life is prominent, and it has become more and more indispensable.
In recent years, on the stage of the major Spring Festival Gala, the innovative expression of intangible cultural heritage as an element has brought many surprises to people, and its extensive influence has set off wave after wave of "national hot flashes".
Innovative development injects cultural underpinnings
▲ Stills of "Only This Green"
Long green skirts, mountain buns, distant mountain eyebrows... In the Spring Festival Gala of the Year of the Tiger on CCTV, the dance poetry drama "Only This Green" (excerpt) "Green" quickly triggered a wide range of discussions as soon as it appeared, from social networking sites to WeChat circle of friends, "excellent 'green waist'" "beautiful high-level" "After watching, directly from 'cultural confidence' to 'cultural expansion'"... Words of praise go on and on. "Green Green" is the only abstract, freehand character in "Only This Green", distilled from Wang Ximeng's masterpiece "A Thousand Miles of Rivers and Mountains". In the paintings, mineral pigments (stone blue, stone green) have not faded over thousands of years, and even in the dark environment, they still shine with gemstones. This green and green blends the life's work of the painter and shows the world the exquisite skills of China's intangible cultural heritage.
"The color of the actor's clothes is faulty, with stone green on the top and stone green on the bottom. According to the national non-hereditary inheritors who study Chinese painting pigments, these two colors are extracted from the color before the stone is not ground into pigments, which is very close to the humble state of the rough. According to the program's choreographers Zhou Liya and Han Zhen introduced.
▲ CCTV Spring Festival Gala Program "Song of the Land"
"Guys! Work on yo! Yo ho ho yo..." CCTV spring evening, the original ecological scene performance "Song of the Land" is also stunning. The works are based on mountains, water, forests, fields and lakes, and are composed of the representative projects of Hubei Provincial Intangible Cultural Heritage, "Enshi Lifting The Horn", the northern Shaanxi folk song "Yellow River Gong Gong", the Evenk nursery rhyme "Aolu Guya", the She folk song "Tea Picking Song", and the Bai nationality big book "Heart and Liver Ticket" as the elements of creation, so that the audience can fully feel the charm of folk songs from different regions. In addition, the landscape Tai Chi "Flowing Clouds and Flowing Water" uses the high-quality skyscrapers in Shanghai, Chongqing, Guangzhou and other places as a stage, and the three martial arts and tai chi champions wield martial arts in the clouds and mist, profoundly interpreting the realm of "the unity of heaven and man", which is very shocking.
In addition, henan, Shanghai, Shandong and other local satellite TV Spring Festival Gala will also interpret the intangible cultural heritage elements to the fullest, triggering the "circle-breaking" response of China's excellent traditional culture.
▲ Henan Satellite TV Spring Festival Gala Program "Yellow River Mud Baby"
Henan Satellite TV, which "went out of the circle" last year with the Spring Festival Gala dance "Tang Palace Night Banquet", launched a batch of masterpieces this year. The children's dance "Yellow River Mud Doll" takes the clay sculpture of the national intangible cultural heritage representative project as the material, and through the form of video and dance, in the form of video and dance, in the Yellow River doll that turns over the whole scene, it vividly tells the cultural background, clay sculpture and life relationship between the clay sculpture, tells the root and inheritance of the Yellow River culture, and stimulates people's love for the Yellow River culture. Creative Tai Chi "Next Second" explains the principles of Tai Chi and the philosophical ideas contained in it in the form of modern dance, giving people visual enjoyment and ideological enlightenment. The song and dance "The World under Health" interprets the culture of traditional Chinese medicine with fashionable songs and dances, giving people a refreshing feeling. The creativity of the actor's costume in Shandong Satellite TV's sketch "Joyful Door God" originates from the Weifang Yangjiabu woodblock prints, the stage lifting screen presents the kite shape, coupled with the kite square, Shiwat Garden and other Weifang landmark buildings, so that the audience can fully experience the intangible cultural heritage development environment online and offline.
Integrate and bloom cultural self-confidence
Expressing China's excellent traditional culture in a fashionable form is the embodiment of the current "national hot flash", and the presentation of intangible cultural heritage in the Spring Festival Gala, especially the Cultural Heritage, reflects the cultural self-confidence of the Chinese people.
Speaking of the presentation characteristics of intangible cultural heritage on the stage of the Spring Festival Gala in various places this year, Dai Heng, director of the Jiangsu Provincial Cultural Center and director of the Jiangsu Intangible Cultural Heritage Protection Center, said that all categories of intangible cultural heritage, including traditional music, traditional dance, traditional drama, etc., have been displayed on the stage of this year's Spring Festival Gala, and the presentation methods are rich and flexible, or the intangible cultural heritage elements are integrated into the stage design, music, videos and props of the evening, or the intangible cultural heritage is cross-border integration with other content. At the same time, innovative programs with intangible cultural heritage as the theme and cultural core are refreshing. "Intangible cultural heritage and intangible cultural heritage elements appeared in large quantities in the Spring Festival Gala, which is a very exciting thing for intangible cultural heritage. First, it reflects the cultural self-confidence of the whole nation. Second, it reflects people's enthusiasm for inheriting intangible cultural heritage and their pursuit of promoting the creative transformation and innovative development of China's excellent traditional culture. Third, it shows the broad prospects for the integration of intangible cultural heritage into life and innovative development. Dai Heng said.
In the view of Yuan Li, a researcher at the China Academy of Arts, taking the expression of intangible cultural heritage at the Spring Festival Gala as an example, it is necessary to think more about finding key nodes and fully embodying cultural self-confidence with China's excellent traditional culture. First, we must pay attention to the protection of intangible cultural heritage, and only on this basis can we have more wonderful innovations. Second, we must pay attention to digging deep into the value of intangible cultural heritage, and the process of protection and utilization of intangible cultural heritage itself should be the process of intangible cultural heritage development, and the process of value re-excavation and rediscovery. Third, pay attention to the use of intangible cultural heritage, from the Spring Festival Gala, we can see that in the process of using new science and new technologies, intangible cultural heritage is providing more references and more possibilities. Fourth, we must pay attention to honoring tradition. Intangible cultural heritage is a precious wealth handed down from the ancestors, art or other fields in the process of interpretation to refine the essence, to recreate, need to have a deeper basic skills, to respect the tradition, grasp the measure, to avoid letting the excellent traditional culture for the performance of the "dragon set", as a "foil", but also to avoid excessive transformation.
Inherit and carry forward the intangible cultural heritage to connect the future
From the "Tang Palace Night Banquet" of the 2021 Henan Satellite TV Spring Festival Gala to the "Only This Green" of the 2022 CCTV Spring Festival Gala, in the past two years, the intangible cultural heritage innovation has emerged with a "beautiful" posture, making the audience "beautiful and crying".
Based on non-genetic inheritance and development, Zhang Yaxin, professor and doctoral supervisor of the School of Television of communication university of China, believes that the dancing "Tang figurines" and "green green" are the "new folk customs" created by modern media, which provides an important path for the promotion of China's excellent traditional culture in the new era. The display of intangible cultural heritage is the first step in the inheritance. The excellent traditional Chinese culture represented by the intangible cultural heritage is usually in the state of "hidden in the mountains and people do not know", the dance poetry drama "Only This Green" is linked to the "Thousand Miles of Rivers and Mountains", in the form of dance poetry drama, "tribute to traditional culture and craftsmen who silently dedicate themselves to the inheritance and development of traditional culture", and pursue today's dancers "the cuffs are open, embracing the courage of the mountains and rivers and the sun and the moon", which gives the public more platforms to meet with the intangible cultural heritage.
In Zhang Yaxin's view, through the CCTV Spring Festival Gala platform, intangible cultural heritage has taken a big step closer to the people. In the meantime, the process of people's transition from appreciation to interaction has brought intangible cultural heritage to life. Among them, it is crucial to translate cultural inheritance into a way that is suitable for widespread dissemination today.
The use of modern sound, light and electrical technology and fine lens scheduling can immerse the audience in it, feel and carefully observe the beauty of traditional culture, narrow the distance with the cultural core, and people can understand the vastness and distance of life in appreciation. Therefore, when the "green" on the screen of the CCTV Spring Festival Gala slowly unfolded, the audience was instantly ignited, and then there was a "green imitation makeup" to become popular, the emoji was quickly launched and forwarded, and the 15-second short video released by the "green" actor swept through the major websites, receiving countless likes, which is the most vivid inheritance.
"Allowing intangible cultural heritage to be disseminated in a way that is recognized and accepted by the current public is the only way for intangible cultural heritage to be sustainablely 'alive'." In addition to relying on the government and experts, the protection and inheritance of intangible cultural heritage is more important for the public to understand and experience. Therefore, intangible cultural heritage needs to be closely integrated with modern media. At the same time, sticking to the rules or being brave in innovation, whether you can build a communication platform suitable for communication with the audience, also tests the wisdom of media people. Zhang Yaxin thought.
From the Spring Festival Gala stage to the life of the Chinese people, the innovative presentation of intangible cultural heritage has triggered a huge catfish effect. People think about the power of culture and participate in the inheritance of culture from the enjoyment of beauty. "This will enable the whole society to further enhance the cultural consciousness of protecting and inheriting intangible cultural heritage, and will also further enhance the responsibility of representative inheritors of intangible cultural heritage at all levels to protect and inherit intangible cultural heritage, guide and urge more artists, cultural workers and cultural enterprises to draw energy from intangible cultural heritage, find inspiration and creativity, and give birth to more works of art and cultural and creative products with intangible cultural heritage as the theme, as an element and as the cultural core, so that intangible cultural heritage will show a more brilliant and dazzling brilliance in modern life." Dai Heng said.
February 8, 2022 "China Culture News"
Special reports were published on the 8th edition
"Watching the Spring Festival Gala, Watching the Intangible Cultural Heritage"
Editor-in-charge: Chen Xiaoyue