"Toyota's global flagship MPV" Xena officially opened full delivery in early January, with the first full monthly sales terminal sales of 5399 units. Among them, the sales volume of the top platinum version accounted for 40%.
Xena's sense of high value runs through the inside and outside of the vehicle. It subverts the stereotype of the traditional MPV "Founder bloated" and reshapes the new image of a more fashionable and dynamic high-end MPV.
The interior is a driver-centric cockpit design that highlights a higher level of taste and completely bids farewell to the driver's sense.
Top-notch comfort, flexible seat adjustments, peer-leading tranquility, coupled with meticulous humanized and intimate configuration, create a more comfortable and considerate driving experience.
Not only the extraordinary static sense, but also in terms of dynamic control, Xena also breaks the stereotype of traditional MPV. It is equipped with a new enhanced version of the 2.5L HEV hybrid system, the system comprehensive power of 183kW, 100 km fuel consumption of only 5.9L (WLTC working conditions), in the performance of superior performance while taking into account the fuel economy, breaking the consumer's prejudice against medium and large MPV high fuel consumption.
In terms of safety, Xena is also fully armed, with the TSS Smart Travel safety suit plus the high rigidity GOA body, which enhances the safety and driving stability of the body.
In addition, as the first MPV model under the TNGA architecture, Xena inherits the "high-end" gene of GAC Toyota's high-value products, high-quality services and high-grade experience, bringing high-value flagship enjoyment of traveling freely, enjoying comfort and endless fun.
From the announcement of the name of the "Best Gift for Father's Day" model, to the "Golden Autumn Family Banquet in the Courtyard" model tasting meeting, the "Race That Time Together" scene listing conference, and then to the "Sai Na Time Everyone Enjoys the Mobile House" test drive experience activity, Xena has always implemented the brand connotation of "Coming for the Beloved", highlighting the brand concept of "Enjoy everyone's way", bringing users a higher-grade brand experience with "Everyone's Style", so that every day of love has xena.
Nowadays, "high-end" has become an important proposition in China's auto industry, and it is also the only way for auto brands to "change from big to strong". From brand evolution to brand upgrading, GAC Toyota has given its own methodology and forward-looking "high-end" into the brand development strategy.
In 2022, GAC Toyota will aim to produce and sell one million units per year and officially enter the head camp of joint venture car companies. As a new growth point of the "spire" force, Xena-style high-quality hot sales can be expected in the future, and it will continue to help GAC Toyota's sales climb with a high attitude, and realize the value upgrade from "hot sales" to "quality sales".
*In the text, the sales data of Xena is wholesale data, and the sales volume of the top platinum version is retail data