As we all know, under the promotion of factors such as the development goal of double carbon, the trend of the new four modernizations, and the liberalization of the stock ratio, many car companies have carried out a series of reforms in their strategies. Recently, Lincoln Motors, Renault-Nissan-Mitsubishi Alliance, Mazda Motors and other car companies have announced their future development visions. In the face of the automotive market in a period of change, many car companies plan to invest more funds and resources to seize the opportunity.
Lincoln Cars
Born in 1922, Lincoln Automobile has been in the market for a hundred years, facing the next hundred years, in the era of automobile market change, Lincoln Automobile also plans to start a new journey of intelligent connection and electrification development. Lincoln Motors will launch a complete lineup of connected and electrified products worldwide by 2030.
At present, Lincoln Motors does not have many products in the field of electrification, only adventurer plug-in hybrid models and aviator plug-in hybrid models, and the development space is very large. If we can vigorously develop intelligent new energy vehicles, the future market results will be more eye-catching.
Today, Lincoln Motors has made certain achievements in the mainland market, with sales reaching 91,621 units in 2021, an increase of 48% over last year. Among them, the annual sales of the new Lincoln Adventurer models exceeded 50,000 units for the first time. It can be seen that the American luxury of Lincoln cars is quite popular.
Lincoln Motors is also paying more and more attention to the Chinese market, the first domestic car New Lincoln Z made its global debut at the Guangzhou Auto Show last year, and also built the world's first new Lincoln Way Experience Center in China, which integrates digital interconnection technology technology and diversified ecological customer co-creation experience space. In other words, whether it is a product or a service model, Lincoln Cars can make users experience attractive American luxury.
Obviously, in the case of American luxury products gradually recognized by domestic users, continuous improvement of service experience and the introduction of electrified products in line with the times will help Lincoln Automobile open up a broader market. The next hundred years of Lincoln Motors are worth looking forward to.
Renault Nissan-Mitsubishi League
Renault-Nissan-Mitsubishi Alliance has made early achievements in the field of electrification, and so far the alliance's pure electric vehicle models have sold more than 1 million units, with a cumulative driving mileage of 30 billion kilometers. Today's challenges in the pure electric vehicle market, Renault-Nissan-Mitsubishi Alliance continues to launch a strong offensive, and recently released a vision for future development.
According to the Renault-Nissan-Mitsubishi Alliance, it will invest 23 billion euros in electrification over the next five years, and plans to launch 35 new pure electric models by 2030. These new electric vehicles will appear in the alliance's 3 car brands. Among them, 90% of the models will be produced based on the five general-purpose pure electric vehicle model platforms.
In addition, in order to reduce the price of vehicles and launch electric vehicles that are more affordable to ordinary consumers, the Renault-Nissan-Mitsubishi Alliance has achieved true scale and affordability of batteries through further cooperation with suppliers, and plans to reduce battery costs by 50% by 2026 and 65% in 2028, as well as mass production of all-solid-state batteries by mid-2028.
Skoda cars
Skoda Automobile is not very famous in the domestic market, but it has a good influence in the European market, and Skoda Automobile is also striving to become a leading car company of overseas brands.
Skoda Automotive announced the latest 2030 strategic development plan, named NEXT LEVEL-SKODA STRATEGY 2030, in which Skoda will continue to focus on electric transformation, business internationalization, service digitalization of the three major parts, and strive to become one of the five best-selling brands in Europe, which shows that Skoda Motors' ambitions are not small.
In recent years, Skoda Motors also plans to launch three new pure electric vehicles to adapt to the development of the times, all of which are positioned below THE ENYAQ iV, and Skoda Motors also said that it may launch a seven-seat pure electric SUV.
From the available information, the three pure electric new cars include a pure electric SUV product with a body size comparable to that of The Coroc, which may be named ELROQ in the future, and the names of the other two new cars will also be named at the beginning of the letter E, which may be a pure electric small car and a pure electric car.
The arrival of a variety of pure electric vehicles, will greatly enhance the competitiveness of Skoda Automobile in the new energy vehicle market, but the pressure faced by Skoda Automobile can not be ignored, and now Toyota, Honda and other car giants have begun to exert electric power, so in terms of marketing, service, word of mouth and other aspects of Skoda Automobile, how much market share can it gain?
Mazda cars
Mazda Motors, which has always been stubborn, is also actively involved in the field of new energy vehicles, and plans to achieve a 50% reduction in carbon emissions by 2030 compared with 2010. To this end, Mazda Motors will launch three new pure electric vehicles in 2025, all of which will be built on the SKYACTIV EV architecture.
In order to ensure the outstanding product strength of electric vehicles, Mazda Motors also plans to launch a dedicated platform for pure electric vehicles by 2025, called SKYACTIV EV Scalable Architecture, which translates into Chinese is skyactIV pure electric vehicle scalable architecture. It is reported that skyactIV pure electric vehicle scalable architecture is a highly adaptable and expandable pure electric vehicle manufacturing platform, which is also an important reason why three pure electric new cars can be built based on this architecture.
However, the details of the scalable architecture of the three pure electric new cars and SKYACTIV pure electric vehicles have not yet been officially announced, only the news is that Mazda may launch more small product groups first, and may first release Mazda 3 and CX-30 class cars and SUVs.
In the view of Brother Yuan, Mazda's power of pure electric vehicles is an important embodiment of catering to the development of the market, but this does not mean that Mazda has abandoned the research and development of fuel engines, and Mazda still plans to launch large-displacement engines, and also attaches great importance to value marketing. In the future, whether many pure electric vehicles can return to the peak with Mazda motors and obtain market results is unknown!
From the planning of the above car companies, it can be seen that electrification and digitalization will be the main development directions. Nowadays, the smart electric vehicle market is a blue ocean, and car companies want to get a piece of the pie. This is a good thing for consumers, there are more and more models in the smart electric vehicle market, and the competition is bound to be more intense, which will force car companies to continuously optimize product quality and price, and consumers can choose from a high quality price than the model will be more abundant.