According to media reports, Rolls-Royce will be fully transformed into a pure electric brand in 2030, and the first pure electric vehicle Flash has been intensively tested and is expected to be officially released in 2023.
In order to meet the arrival of the era of electrification, Rolls-Royce's "Celebrating Goddess" logo will also usher in a redesign, the new Celebrating Goddess adopts a swooping posture with legs bent and the body leaning forward, the visual effect is more dynamic, but there are also sharp-eyed netizens who find that the hairline of the new Celebrating Goddess is also higher.
It is understood that the new car logo is about 17 mm shorter than the current design, and the height will also be from 100.01 mm to 82.37 mm, and the overall trend is to become smaller, shorter and more refined.
Torsten Muller-Otvos, CEO of Rolls-Royce, said: "The goddess of celebration will always keep pace with the times like the Rolls-Royce brand, but at the same time will finally have its own nature and personality, the new shape is more elegant than ever, and at the same time has good aerodynamic performance to adapt to the era of electrification.
The newly designed Celebration Goddess logo will be the first to be built on the Rolls-Royce Shining Pure Electric Vehicle, which will also help it achieve a drag coefficient of 0.26Cd, while other models will still use the old Celebration Goddess logo, and then will also be equipped with new standards.
As for the first pure electric vehicle, according to previous news, The Shining will use the same power system as the BMW iX M60, equipped with dual motors, four-wheel drive, the total output can exceed 600 horsepower, the peak torque is 800 Nm, and the acceleration of 0-100 km/h falls within 4 seconds.