In recent years, Changan has made sufficient efforts in appearance, and since the debut of Changan UNI-T, it has indeed brought a refreshing feeling to consumers. As Changan's high-end model, UNI Sequence can win extremely high attention whenever a new product is launched. Changan UNI-V is no exception, and the blind order has exceeded 15,000 vehicles.
This number is already half successful for the unlisted Changan UNI-V. In the price range of 100,000-150,000 yuan, it is rare to be able to achieve such results with the appearance value. Even the Shadow Leopard only climbed to 10,000 vehicles after two months. It can be seen how important the impact of appearance value on sales is.
It is undeniable that the appearance of Changan UNI-V is indeed high. Family-style borderless network, further refined, keeping up with the trend of the times, and revealing a sense of science and technology in fashion. Looking at the front face alone, it is not too much to say that it is a new energy vehicle. The fog lamp adopts a triangular shape with clear angular edges. In particular, the lower encirclement, slightly protruding forward, is full of momentum.
The focus is on the tail, the electric tail can be said to be the finishing touch, support manual adjustment or automatic lifting according to the speed of the car, in the traffic flow is definitely the highest return rate. Although this device does not help much to increase the speed of the car, it is definitely proud of its visual effects.
Therefore, in terms of appearance, we can always believe in Changan UNI-V.
As a model that will fully pack the sports attributes, the appearance value is passed. But these are just plus points, and they don't determine whether Changan UNI-V is a true sports product.
Powerly, the Changan UNI-V is equipped with a 1.5T Blue Whale engine, a maximum horsepower of 188, and a peak torque of 300 Nm, which is matched by a 7-stop wet dual-clutch transmission. Judging from the book data, at this level, it is better than the Shadow Leopard and the Civic, and even comparable to Xingrui.
However, in reality, consumers have always been skeptical about Chang'an's motivation. Although "a virtual whale" is a joke about Chang'an, it also reflects that Chang'an has always been a short board in power adjustment. In addition, 1.5T is a conventional configuration of many cars, and it is difficult for Changan to adjust excellent power.
In the price range of 100,000-150,000 yuan, there are very few footholds in the market with sportiness, and the shadow leopard is a model, priced at 98,300-13.18 million yuan. While meeting the cost performance, it also meets the needs of consumers for sports attributes. Shadow Leopard can achieve monthly sales of more than 10,000 results, cost performance and sports attributes are the key, and these two conditions are indispensable.
Although Changan UNI-V currently has a pre-sale price of 134,900 yuan, it is basically the same as the Shadow Leopard top version. If there is still room for growth after the official listing, then the 1.5T version is doomed to be unable to compete with the Shadow Leopard. Although in terms of appearance, Changan UNI-V has an advantage, but this price is after all a household range, cost performance is still a priority, followed by face engineering.
The subsequent 2.0T version, its exit will be more embarrassing. In the same level, Xingrui will be a threshold that cannot be crossed. Xingrui is priced at 113,700-152,700 yuan, and the terminal also has discounts. And the whole series is equipped with a 2.0T engine, the maximum horsepower is 190, the peak torque is 300 Nm, the market performance is very successful, the monthly sales exceed 10,000, and the cumulative sales volume in 2021 is 133,500 vehicles.
The success of Xingrui is also inseparable from the cost performance, in this level, the power and joint venture models have obvious advantages, and the interior configuration is far ahead. Within 150,000 yuan, basically can not find a model with a higher cost performance. Not to mention the Volvo technology blessing, it is not an exaggeration to say that it is a small Volvo.
Although Changan UNI-V is the crowning work of the UNI sequence, it can still be seen that there is a shadow of imitation, and it is not surprising who imitates who is red, which is market-oriented. However, whether it can be surpassed on the basis of imitation is the key, in terms of cost performance, there is no obvious advantage, and in terms of sports attributes, it is lackluster. To be honest, those who claim to be sports attributes within 150,000 yuan are basically gimmicks.
Consumers also understand in their hearts that this price is a family car, and the reason why they pay for it is not that it is really a sports performance car, but that the price is right. If the sports attributes of Changan UNI-V are over-marketed, it is very likely to cause psychological disgust among consumers.
Conclusion: At the beginning of the listing of Changan UNI-T, it also achieved continuous monthly sales of more than 10,000 results, but the follow-up gradually fell back, until now, it has not exceeded 10,000. It is not consumer aesthetic fatigue, but a return to rationality. Similarly, Changan UNI-V may also be extremely popular, but whether it can maintain sales is unknown.