In the 16 years since it was acquired by Chinese state-owned SAIC, MG has established itself as a leading manufacturer of value-oriented, well-equipped and safe family cars, selling more than 52,000 vehicles in Europe in 2021, with far more than half of those sold in the UK, its spiritual home. MG plans to triple this figure in 2022 and achieve a target of 1 million units sold in 100 markets worldwide by 2024.
The key to achieving this goal is the introduction of new cars. The MG 5 SW EVEstate and ZS EV crossovers are already one of the most popular electric vehicles in Europe. Building on this success, MG will launch a new product line, Cyber, to attract younger motorists and car fans, designed to embody its five priority goals: co-creation, youth, transcendence, evolution and entertainment.
The plan was first outlined when the Cyberster concept was unveiled last year. This electric sports car pays tribute to MG's tradition as a British sports car manufacturer and foreshadows the technical capabilities and capabilities of MG's future cars.
MG Cyberster pure electric concept sports car
After the Shanghai Auto Show, the production of the Cyberster was approved as a result of a successful crowdfunding campaign. In this crowdfunding campaign, more than 5,000 potential buyers signed up for MG's interactive Cybercube platform, allowing them to learn about the development of production vehicles. The car will be launched as part of MG's centennial celebrations.
A brand spokesperson said: "We are preparing a surprise for you. Of course, we know that we used to be a affordable sports car brand, and now we are the new electric car brand, and we will surprise you. We will enter the city where no one has entered before."
In fact, no mainstream brand has yet launched an affordable convertible electric sports car. ”
In addition to its design, Cyberster shows a shift in MG's priorities in its new electric vehicle lineup. "Sports cars are the lifeblood of MG's DNA and Cyberster is a very exciting concept for us," said Carl Gotham, MG's UK head of design. This shows that now that MG has established itself with mainstream cars, it has the ability to explore other areas.
MG E-Motion Concept Car
That said, the 2017 E-Motion Sport coupe concept has yet to be mass-produced, although the patent filed in 2020 reveals a design that looks like it's on the road.
Cyberster's new platform, based on the 2017 E-Motion coupe concept, is expected to be a "battery-to-battery pack" battery for production cars, abandoning the traditional modular structure currently used in electric vehicles under the name of increasing productivity and power density. It is said to have a range of 800 km (497 mi).