Land Rover's development in recent years has not been smooth, feeling that it is becoming more and more marginalized among second-tier luxury brands, and the already domestically produced Sports Edition and Range Rover Aurora L cannot carry the "big banner" of increasing sales, even if they come up with large discounts, they cannot impress consumers. The Range Rover star vein with "prosperous appearance" can not "eat by the face", which proves to us that high appearance is not the same as the true meaning of good sales, and the Land Rover Defender with the ultimate off-road performance can only be a "big toy" for a small number of people. As the flagship model of the Land Rover SUV, the Range Rover has always been "cold in the heights", and although the recognition is high, sales have been sluggish. There is still one left in the imported car, and its sales are not very good. Overall, the Land Rover SUV family is gradually declining among the second-tier luxury brands, where is this luxury brand originating in the UK? Indians can't give answers.
Today we will talk about Land Rover discovery, it is a medium and large SUV, The price is 68.98-83.78 million yuan, the price is roughly equivalent to the BMW X5, but it is much higher than the BMW X5 in terms of power specifications, such as the price of its 3.0T model and the 2.0T model of the BMW X5, the price of its 2.0T model is lower, although the price is 689,800 yuan, the discount is nearly 100,000 yuan cheaper than the 2.0T model of the BMW X5, which is already very cost-effective, but the consumers who choose this level of model do not pay much attention to the cost performance, they care more about the brand value, and the brand value of Land Rover is obviously incomparable with BMW in the domestic market That's why many consumers would rather choose the 2.0T BMW X5 than buy the 3.0T Land Rover discovery.
Land Rover found that the length, width and height are 4956 * 2073 * 1888mm, the wheelbase is 2923mm, it is the standard 7 seats in the whole series, the body size is very advantageous in the same class of models, but this advantage has not been converted into a spacious interior space, the leg space of the second row of seats is acceptable, the leg space of the third row of seats is very cramped, can only be short-distance emergency, long-distance rides do not have much comfort to speak of, and the space planning ability in the car needs to be improved. And its full "big 7-seater" setup also discourages some consumers who want "big 5-seater" SUVs.
In terms of power, the standard model found by Land Rover is equipped with a 2.0T engine, the maximum power is 300 horsepower, the maximum torque is 400 Nm, this power parameter has been adjusted in the 2.0T engine has been very extreme, the power output is very abundant, in the case of a curb weight of 2.5 tons, it can also break 100 in 7.3 seconds, driving is very brisk. The rest of the models are equipped with a 3.0T L6 engine, the maximum power is 360 horsepower, the maximum torque is 500 Nm, the 6.5 seconds is a hundred, the drivetrain is an 8AT transmission provided by ZF, and the full-time four-wheel drive system is standard.
Land Rover found that it was not built on a "cheap" platform, it was built on Land Rover's D7 platform, the same platform as range Rover and Range Rover Sport, the front suspension is a double wishbone independent suspension, the rear suspension is a multi-link independent suspension, the engine is longitudinal, the transmission is longitudinal, equipped with air suspension and variable suspension function, worthy of the title of high-end luxury SUV. However, in the future, Land Rover found that it will no longer use the D7 platform to build, it will be based on the EMA electrification platform, which is an electrification platform that supports four-cylinder plug-in hybrid and pure electric power, which means that land Rover discovery will no longer provide 3.0T L6 engines, and the current 3.0T discovery will be "out of print" models.
In terms of price, we learned from Shenyang that Land Rover found the highest discount of 117,000 yuan, considering that the preferential treatment of BMW X5 and Mercedes-Benz GLE has not been large, land Rover found that the price is still very sincere, but unfortunately its sales have been sluggish, really high-end Land Rover is also in vain, luxury SUV up to 117,000, still can not move the hearts of the people. So, what do you think about land rover discoveries?