In the field of luxury medium-sized cars, BBA has been deeply trusted by consumers with its huge sales volume and market influence, and in the market, many products have also launched an impact on the luxury medium-sized sedan market controlled by BBA, such as Cadillac CT4, Lexus ES, Volvo S60 and other models, dividing a considerable part of the market. Under the trend of consumption upgrading, the luxury market share continues to expand, and many new luxury brands have also launched corresponding products and started a new round of attack.
It is reported that the Lincoln brand has created a new medium-sized car for the Chinese market - "Lincoln Z", which was officially launched during the previous Guangzhou Auto Show, and subsequently announced its pre-price, pre-price range of 255,000-342,000 yuan. Recently, it was even more news that the new car will be officially launched in March this year. So, how is the product strength of this new luxury medium-sized car, and how to cut into the luxury market, next, we will start from the lincoln Z product force to see if this car is your "dish".
First from the appearance point of view, Lincoln Z overall design is still very fashionable and dynamic, the front grille size basically occupies the entire front face, the interior uses a black dot matrix design, the two sides of the headlight shape is relatively narrow and sharp, and the daily running lamp and the light strip across the middle network are connected, and the brand LOGO that emits light inside also shows the sense of science and technology of the whole vehicle. The lower bracket shape is relatively simple, and the large wind shroud on both sides is more dynamic.
The side body lines are sharp and capable, and the front wing version is also equipped with a brand English logo, which is very atmospheric in detail. The tail is made of penetrating taillights, and the interior is made of super red super red light, and the upturned duckling tail highlights the sporty nature of the whole vehicle.
In terms of body size, the length, width and height of the car are 4982/1865/1485mm, the wheelbase is 2930mm, and it can be seen from its size that although it is positioned as a medium-sized luxury car, the wheelbase has entered the category of medium and large cars.
The interior design is also very distinctive, a large number of flat lines outline a very good sense of fashion, a large number of leather and chrome materials added, set off the luxurious atmosphere of the interior. The 12.3-inch + 27-inch through-type 4K central control screen is extremely shocking, and the function of partition display allows the front driver and passenger to choose to receive a variety of information.
In addition, the car is also equipped with the function of intelligent digital assistant, the use of voice interaction system, in addition to the navigation, music and other functions of the control, sunroof, steering wheel heating, trunk switch and seat function control and other hardware equipment can also be controlled by voice, the scientific and technological atmosphere is instantly full.
In terms of intelligent driver assistance system, Lincoln Z also provides functions such as PCA anti-collision assistance, vehicle-road coordination and iACC intelligent adaptive cruise, etc. It is worth mentioning that the car can also be equipped with Lincoln ActiveGlide active driving assistance system, which can be assisted by high-precision maps for active driving on specific road sections, this similar L3 level of assistance function, indeed greatly improves the height of Lincoln Z's technology.
In terms of power, the Lincoln Z is equipped with a 2.0T high-power engine, with a maximum power of 181kW, a peak torque of 376N·m, and zero hundred acceleration in only 6.8 seconds, and the overall performance is no less than that of the same class.
Conclusion: Overall, Lincoln Z overall product strength is still quite strong, in terms of technology, intelligence and power and space, can break the wrist with BBA, and the price of the car compared to the mainstream luxury cars also have quite an advantage, very in line with the Concept of Chinese cars, the future market performance can be expected.