As the world's most special smartphone market, North America has always been the world of Apple and Samsung. It is very difficult for other brands to make a difference in this market. Because this market is still dominated by the operation end, if you want to enter this market, you must first pass the operator barrier.
I don't believe you can see the above figure, this is the well-known data research company Counterpoint officially released the fourth quarter report of the North American market on January 30. Let's first look at the specific rankings:
Champion: Apple, 57% market share;
Runner-up: Samsung, 24% market share;
Runner-up: Motorola, 9% market share;
Fourth place: Alcatel, 2% market share;
Fifth place: OnePlus, 2% market share;
Sixth place: Google, 1% market share.
See? In North America, Apple's share of this market is as high as 57%, close to 60%. This is a very scary statistic, knowing that North America is the third largest smartphone market in the world.
The report shows that the reason why Apple has such a high market share in North America is due to the hot sales of the iPhone 13 series in the fourth quarter of last year, of which the highest sales volume is the iPhone 13 Pro model. Other brands really can't compete with Apple in this market, not only because this is the birthplace of Apple's mobile phones, but also because of the consumer psychology of local consumers. Samsung can have a 24% market share is not bad, of course, last year Samsung was affected by the lack of core, resulting in Samsung's poor performance in the North American market.
Of course, looking at this report, we also found a domestic mobile phone brand, which is OnePlus. It currently has the same market share as Alcatel, ranking fourth on a par. This is due to the cooperation between OnePlus and the two major operators in North America, and the recognition of OnePlus in the North American market is still relatively high. Otherwise, the overall share of OnePlus here cannot surpass Google, and I hope that OnePlus can maintain this advantage and exchange for greater sales here in the future.