laitimes

Today's protagonist 丨 dough is to let them "play" understand

Everyone is the protagonist of life, and everyone is the protagonist of the times. The protagonists we are looking at today are them , non-hereditary heirs.

1

In Chinese heart, steamed steamed steamed buns means that the days are thriving and red.comming.

Cute little pigs, little tigers, flowers, and peaches... If you hadn't seen it with your own eyes, it would be hard for you to imagine that steamed buns could make so many tricks.

These delicious and beautiful steamed buns in the video are from Yu Lili, the inheritor of the intangible cultural heritage of Hua Rao.

Her store currently has more than 500 kinds of non-heavy steamed buns, physical stores and online stores usually have 400-500 orders a day, and the monthly sales near the Spring Festival are as high as 3 million.

Many netizens praised: the dough is to let them "play" to understand, the strong New Year flavor of the "noodles" to come.

Recently, Yu Lili and the workers are working overtime to make it to meet everyone's needs for The New Year's flavor.

2

For the New Year, the sense of atmosphere must be full. In addition to the rituals of sweeping the house, pasting the Spring Festival, steaming steamed steamed buns, etc., you can also buy some small ornaments to decorate the home.

For example, a rabbit, meaning auspicious and happy, or a New Year painting, gathers the festive colors of the whole world to welcome all the good blessings.

Don't underestimate the taste of these years, they are all intangible cultural heritage, and there is a group of non-genetic inheritors who will "play" behind them.

With the theme of "Fuhu Shengcai", Wang Zijing, the inheritor of "Weifang Egg Carving", created lifelike egg carving works such as "Fuhu", "ShengcaiHu" and "Zodiac Tiger" on the carefully selected egg shell skin.

Today's protagonist 丨 dough is to let them "play" understand

Face sculpture artist Zuo Ansheng lasted more than two months to create a "Tiger Baby Spring" face sculpture work. More than 50 people wear tiger hats and tiger shoes on their feet, and their images are vivid children's shapes and face figures, singing and dancing, and celebrating and lively.

Today's protagonist 丨 dough is to let them "play" understand

A pair of scissors, a stack of red paper, scissors flying, 5 tigers with different looks, exquisite portraits, tigers and tigers. Non-hereditary heir Liao Zheren created the paper-cut work "Five Tigers Welcoming Spring", which greeted the Arrival of the Year of the Tiger with traditional skills on his fingertips.

Today's protagonist 丨 dough is to let them "play" understand

On the occasion of the Spring Festival, non-hereditary heirs have shown their magic and "played" a tiger and tiger.

In addition to small objects, the Spring Festival is indispensable, and there is also "eating and eating". The special intangible cultural heritage of various places can be arranged, such as open fire char siu pork ribs, Zhao's roasted pepper pork head, Baofeng buy root roast chicken, eight bowls, bacon...

These "good-looking, fun, easy-to-use, delicious" intangible cultural heritage are not only noble and elegant, but also make people's hearts thicker and longer.

3

Flowers, face molding, paper cutting... They are all old crafts that have been passed down for hundreds of years or even thousands of years, and suddenly became popular on the Internet, inseparable from three words - "national tide style".

In recent years, the ancient and traditional intangible cultural heritage has quietly become younger.

It's getting tidal. Su embroidery into the dial, Dunhuang mural elements appear on the sneakers as prints, the ancient Dong traditional hand-played webbing has been transformed into a fashionable Chinese style webbing earring... Through cross-border integration and development, many new product forms have been derived from intangible cultural heritage.

Today's protagonist 丨 dough is to let them "play" understand

Getting more and more alive. Intangible Cultural Heritage + Tourism, Intangible Cultural Heritage + Food, Intangible Cultural Heritage + Homestay, Intangible Cultural Heritage + Cultural Creation, Intangible Cultural Heritage + E-commerce... With N ways to open.

Today's protagonist 丨 dough is to let them "play" understand

Of course, the "national tide wind" is not far from the popularity of generations of young people. On various short video platforms, more and more "post-95" and "post-00" creators focus on the ingenious interpretation and novel presentation of intangible cultural heritage.

4

Today's protagonist 丨 dough is to let them "play" understand

The Beijing 2022 Winter Olympic and Paralympic Games award bouquet "The Olympic Flower That Never Fades" was widely acclaimed for its lifelike design and undefeated creativity.

This beautiful bouquet is from the hands of Li Mei, the inheritor of the Shanghai Municipal Intangible Cultural Heritage "Haipai Velvet Knotting Technique" and the velvet weaver.

What "never withers" is the bouquet of flowers woven, the Olympic spirit of focusing on participation, self-improvement and tenacious struggle, and the excellent traditional Chinese culture that continues to develop in innovation.

Producer: Zhu Yonglei An Chuanxiang

Planner: Li Jieqiong

Copywriting, video production: Feng Wenya

Reviewer: Qiu Xiaomin

Read on