Apple's car plan to make waves again? Joe Bass, head of software engineering for Apple's automotive team, recently left Apple, which means that the management of the Titan Project (Apple's self-driving project) has all left.
Apple's Titan plans to launch in 2014 with the aim of building a self-driving car. However, in the second year of the establishment of the plan, the project experienced a major change in the departure of the person in charge, the sharp reduction in the size of the team, and the project also shifted from vehicle manufacturing to autonomous driving technology research and development. It wasn't until the acquisition of the self-driving company Drive.ai in 2019 that the project moved back to the vehicle manufacturing business, and the new senior management team was officially established a year ago, but the new team executives have all left within a year.
Joe Bass, the departing head of software engineering, has been with Apple for seven years and has been the first project manager for automated systems at Apple since 2015. According to relevant information, Joe Bass joined Facebook's parent company Meta as the director of VR technology project management after leaving.
Previously, Apple Automotive High Pipe Ge Field had left for Ford as chief advanced technology and embedded systems officer, responsible for Ford's car control, driver assistance and digital engineering tools. The executive worked as a top engineer at Tesla and was responsible for the development of the Model 3.
As a technology giant in the field of consumer electronics, Apple's development in the field of car manufacturing can be described as a series of twists and turns. Since the launch of the Titan Plan in 2014, it has been nearly 8 years, Apple has not released related products, compared to Apple's research and development speed in the digital field, Apple's progress in making cars is really slow. However, it is reported that Apple's goal is to create a model with fully autonomous driving capabilities and no human intervention, which seems difficult to achieve at the current technical level of autonomous driving development, perhaps this is the reason why Apple has not had a product launch and executives frequently leave for so long.