According to the monthly production and sales report of the China Automobile Association, the wholesale production and sales of the pickup truck industry in 2021 were 547,000 units and 554,000 units, respectively, an increase of 11.2% and 12.9% year-on-year. TOP5 pickup truck manufacturers sold a total of 429,000 vehicles, accounting for 77.5% of the total, and sales increased by 7.4% year-on-year, but the overall proportion fell by 4.0%, which fully shows that the backbone group of the pickup truck industry is rising, and more and more emerging forces have entered the game.
According to market terminal statistics, the basic insurance volume of the pickup truck industry in December was 37,500 units, down 21.2% year-on-year, and sales were lower for three consecutive quarters (excluding the 5-head special type, the 6-head M1 category and overseas exports). From January to December of the year, the pickup truck industry sold a total of 418,700 units, which finally maintained the positive momentum of 4.8% growth for the whole year. But the pickup industry should also reflect: why is there such a big contrast between the first quarter of 2021 and the remaining three quarters? If the industry continues to be optimistic, why have end-market sales fallen for 9 consecutive months? Is it the one-time surprise consumption of consumers, or the rigid demand of the market and the stabilization of the market? Presumably, pickup truck companies and readers will make their own judgments.
The 27 new products fell sharply by nearly 40%, and the basic type fell sharply and the special type heated up
The number of new pickup trucks in this batch of pickup trucks has declined significantly, a total of 27 models, a drop of nearly 40%, of which only 1 type of 1 word head basic type, that is, the journey series of "small pickup trucks" of Shangtong Wuling, the traditional pickup truck has not been declared new products; 23 5-head special pickup trucks have hit a new high in the recent past, compared with the previous two batches of 19 models increased by more than 20%, it can be seen that the special pickup truck is still in the ascendant; the 6-character head M1 multi-purpose passenger car of the conjoined pickup truck is still 3, and the 2-character off-road pickup truck has been absent for three consecutive batches.
The number of traditional pickup trucks in this batch is low, and the number of special pickup trucks is popular, so the distribution of subdivided GVW tonnage is different from that of previous batches. A total of 9 new products of 2.5 tons and below, accounting for 1/3, are the current development priorities. The traditional strong 2.7-2.8 tons have decreased sharply due to the fading out of the basic type, and the usually scarce 3 tons and 3.3 tons have risen, mainly due to the different sizes and specifications of special equipment. 3.0-3.5 tons total 12 models, accounting for 44.4%, is also another current development pole, especially 3.5 tons can not rely on BEV can also develop on their own.
In the past three batches, although the basic new products of this batch are lower, it does not hinder the 2.7-2.8 tons to maintain the first subdivision tonnage of the industry focus, and the 6000 pound threshold of american standard full-size is still a certain temptation for the majority of domestic pickup trucks, including 9 new products of 2.9 tons. 3.5 tons, 2.5 tons and below are 11, 11 and 12 models, the number of new products exceeds ten, is the second echelon of the pickup truck industry. The rest of the tonnage of new products are maintained in single digits, maintained at 3-6 models to supplement the industry.
Shangtong Wuling journey "small pickup truck", Jiangxi Isuzu Suzu Tuo M1 new products
SAIC-GM-Wuling declared the only 1-word basic LZW1021SGBU multi-purpose truck in this batch, compared with the two products that have been announced, the car is not optionally equipped with cab side pedals, the height of the car is adjusted to 1815mm, and the remaining main parameters are the same. The car is 5105× 1640mm, wheelbase 3160mm, cargo size 2000×1520×365mm, GVW = 2145kg, although the announcement is called "multi-purpose truck", in fact, it is still a small card deformation. The car is driven by a rear single tire, with independent suspension in front McPherson, rear 6 leaf spring suspension, front disc and rear drum brake, equipped with a 5MT gearbox and its own 1.485L, 99 hp gasoline engine, with a maximum speed of 120km/h. The car can choose from three different colors of gantry, fender trim and front brake calipers, but due to the three-door structure, it is no longer considered a pickup truck.
Tempted by the "go to the city to lift the ban" favorable policy that continues to spread in the pickup truck industry, in recent years, various "atypical pickups" have also joined the competition, such as the "small pickup truck" upgraded by micro trucks, small trucks or pure electric low-speed trucks, as well as the use of SUVs to truncate the tail compartment and change to open small cargo boxes (change the soup without changing the medicine), trying to transform it into an urban vehicle with an unlimited travel policy, leveraging the market with the attributes of IKEA. However, considering that urban vehicles have given priority to the development of new energy, and the traditional pickup truck industry is far from electrification, or is not good at it, how to find a balance between the two is also what the pickup truck industry needs to think about.
Jiangxi Isuzu declared two Suzu series M1 class JXW6530/1FAG multi-purpose passenger cars, which are its first one-piece pickup trucks using the ISUZU trademark, and the second product series after continuing to localize the Ruimai S series JXW6532/3FAG (hanging JIM trademark, using Shenyang Aerospace Mitsubishi 2.4L and 210 horsepower gasoline engines), which theoretically belongs to the Isuzu product sequence of the joint venture company.
The series has a total length of 5295mm, a height of 1965mm, a wheelbase of 3095mm, GVW = 2.51/2.61 tons, two drive forms of front independent rear 5 leaf springs, 4×2/4×4, rated for 5 passengers, and the rear luggage area adopts a glass suspension roof style similar to a Land Rover SUV, with a longitudinal length of 28% of the vehicle length. In order to adapt to the characteristics of urban vehicles, the series also uses gasoline power, the engine is adjusted to Jiangling 2.0L, 220 horsepower gasoline engine, the maximum speed of 175km/h, compared with the previous Ruimai S series of 160km/h has been improved.
Jiangling Motors declared the Yuhu 7 series JX6510PA5BEV pure electric multi-purpose passenger car, the length of 5135mm adopts a short van version, the maximum speed is adjusted to 115km/h, and the remaining parameters are consistent with the previous JX6540PF5BEV. The height of the car is limited to 2 meters to improve the convenience of passage, GVW = 2830kg, curb weight 2225kg, wheelbase 3085mm, equipped with NINGDE era 60.16 degree LFP power battery, Zhejiang Founder 120kW drive system. At present, Jiangling Motors has two series of multi-purpose passenger cars of gasoline version of Yuhu 9 and BEV, and has ningde era LFP/Shanghai Kanai NCM power battery, long and short van configuration options, which can meet the various bidding requirements of B-end industry customers.
Gasoline power is popular, Guangdong Xiangtian modified Wanren BEV small pickup truck
In terms of fuels, the gasoline power of this batch of new products totals 14 models, accounting for more than half; diesel power has been sharply reduced to 10 models, less than 30% of the share; BEV totals 3 models, continuing to maintain about 10% of the proportion, NEV penetration rate compared with other types of cars is "still to be developed". It can also be seen that special pickup trucks prefer gasoline power, and passenger cars are closer to commercial vehicles than simply heavy work, recognizing this point is also conducive to leveraging strengths and avoiding weaknesses, and finding a special car category suitable for pickup truck modification.
Guangdong Xiangtian Automobile used Guizhou Wanren 1200 to transform into XTZ5010XBWEV pure electric insulation vehicle, which is also one of the emerging "small pickup trucks" in the industry in recent years, and is very similar to the "new force" Kering pickup truck. The car has a total length of 3.85/4.1 meters, a wheelbase of 2358mm, and a narrow single-row cab with a width of 1.55 meters that can accommodate 2 people, GVW = 1424kg, and a curb weight of 770kg, while the rated load mass of 524kg is not ambiguous. The car adopts front independent rear 3 leaf spring suspension, equipped with Henan Penghui monomer, Guangzhou Penghui group of 15.9 degree LFP power battery, Shandong Depuda 19kW single-stage reducer drive system, the maximum speed of 72km/h, the driving range of 130 km. In view of the fact that single-row seats will also be excluded from multi-purpose trucks, such products need to continue to do structural evolution if they want to continue to enjoy the preferential policies of pickup trucks.
There are 3 types of sanitation snow removal vehicles in this batch, in addition to the BSZ5039TCXC6B snow removal car modified by Beijing Municipal Zhongyan using the Futian Yitu 8 Series BJ1037V3MV6-9A Class II chassis, there are two other models:
Changchun Brad used Hebei Changan Kaicheng F70 series SC1035SPCK6 vehicle to transform into BLD5030TCXSC snow removal vehicle, with a wheelbase of 3180mm, GVW = 3005mm, matching Shenyang Aerospace Mitsubishi 2.4L, 211 horsepower gasoline engine, the maximum speed of 170km/h, equipped with a front mount and roller brushes. Changchun Brad is a private enterprise specializing in the research, production and sales of snow removal vehicles and snow removal machinery, which has a history of development for more than ten years, and the official website http://www.bulade.com/. Previously, the company had borrowed the announcement qualifications of Changchun Shuanglong Special Automobile, Dandong Huanghai Special Vehicle and other enterprises, and now it has also applied for the Automobile Management Directory of the Ministry of Industry and Information Technology, and reserved the Civil Modification Category No. 38 Catalogue for approval.
Beijing Shibida used Zhengzhou Nissan Ruiqi 6 series ZN1033U5PBEV vehicle to transform into BSP5030TCXEV pure electric snow removal vehicle, which is also the only two BEV special pickup trucks in this batch. The car is equipped with a solid snow melting agent spreading device, there are two kinds of equipment to choose from, wheelbase 3150mm, GVW = 3.2 tons, equipped with 60.16 degreeSLFP power battery in the Ningde era, Zhejiang Founder 120kW drive system, the maximum speed of 90km/h. At present, snow removal and de-icing around specific sites and community roads can meet the demand without excessive work speed, and this is exactly where BEVs can perform.
Engineering special accounted for 60%, epidemic prevention and disinfection sprinklers keep up with the trend
Among the 23 special pickup trucks in this batch, the service class was added, and the overall six categories of subdivision uses were presented, specifically:
There are 13 types of engineering in total, accounting for 57%, this batch of ambulances XXH is the mainstay, a total of 6 models, in addition to the wrecker TQZ, power supply car XDY 2, and communication vehicle XTX (also classified as military and police categories, but considering that radio and television and other civilian departments also have procurement and use, so the overall inclusion of engineering is more appropriate), tool car XGJ and testing car XJC 1 each.
Four models of sanitation and three types of business travel ranked in the second echelon, mainly three models of snow removal vehicle TCX and three models of caravan XLJ.
There is a new product in the cargo category, military police category and commercial service category, which greatly enriches the types of special pickup trucks.
Hubei Ruili uses Futian General G9 series BJ1037V3MV6-9A vehicle to transform into RLQ5037XXCB6 publicity vehicle, equipped with van body and LED screen, mainly used for advertising, and has appeared in the city commercial tour exhibition. The car is 5340mm long, has a wheelbase of 3110mm, GVW = 2.6 tons, and is equipped with a 2.0L, 238 hp petrol engine of Borgward Changping and a maximum speed of 170km/h.
Hubei Wuhuan used Chase T60 series SH1030E8DC vehicle to transform into HCQ5030TSDSH6CS epidemic prevention and disinfection sprinkler, which is very in line with the background of epidemic prevention and anti-epidemic. The vehicle is 5365/5680mm long, has a wheelbase of 3115/3470mm, GVW = 3.05 tons, and is equipped with a 2.0L, 163 hp diesel engine with a maximum speed of 170km/h. The vehicle is used for epidemic prevention and disinfection, air dust suppression, sanitation spraying, etc., equipped with sprayers, sprinkler pumps and spray gun devices, and the 0.42m tank can transport disinfectant. Considering the high speed characteristics of pickup trucks, it is more conducive to transfer than special cars modified by micro trucks and small trucks, and the body of less than 6 meters also meets the basic requirements of walking in the streets and alleys, and is also a weapon for municipal sanitation and emergency departments.
This batch of special pickup trucks has a total of 11 base cars (large categories) of 8 enterprises, and the number of supporting vehicles is 1-4, including 15 second-class chassis and 8 complete vehicles (specific). Except for the Chase motorhome, which was restructured into an SRV5030XLJE8DC-C caravan for internal use by using the Chase T90 Class II chassis, the rest are external supporting.
Zhengzhou Nissan Navara Navara and Qingling Dajia TAGA are both 4 models, and Futian Takumi 8 series also has 3 models, which is a base car with a high number of supporting units in this batch. Nearly three batches of observation, Zhengzhou Nissan Navara and Ruiqi 6 and Qingling Dajia TAGA is the top 3 "love supplies" in the pickup truck special vehicle industry, the nearly three batches of a total of 27 base cars, the overall proportion of 44.3%, which can also be seen in the attitude of the pickup truck factories to the special vehicle business, most enterprises pay attention to the general degree, or there is still potential to be tapped.
Although the number of new pickup trucks in this batch is not large, there are also two "special models", namely the Jiangling Yuhu 9 series JX6501PB6 multi-purpose passenger car, and the LTZ5035TCX snow removal vehicle modified by Henan Road Tai using the Nissan Ruiqi 6 series, both of which are the first declarations of the 351st batch of the Ministry of Industry and Information Technology in December 2021. It can be seen that whether it is a new vehicle or a basic chassis type, there are "two into the palace" models in the previous batches of various commercial vehicle new products, and accurately identifying the announcement status of the model is a prerequisite for quantitative analysis. (End)
Photo: C3