I thought that in 2021, the new crown would be eliminated, or suppressed to become a daily problem like a cold, but the reality is that it has forced the city and life to press the pause again and again through continuous variations, and the virus is terrible, but it has survived.
Looking back at the mobile phone industry in 2021, we may feel that there has not been much progress in it, but if we compare it with last year's review, we will find that the progress of technology products is much faster than we thought, and fortunately, we can see what kind of physical state it is progressing in.
screen:
The unified digging screen in 2020 has been continued in 2021, this year, its diameter size and position and number have become less important, because as long as it is still digging, then the screen is not 100% complete, and the significance of comparing these is not great, and the most critical thing is that in 2021, we have seen a new off-screen lens that is 100% complete and has no impact on the front lens selfie/video: Xiaomi MIX4.
Although At the press conference, Mr. Lei has talked about the CUP technology as detailed and clear as possible, but it is not as real as the moment you get the phone, in order to see this complete and balanced screen on all four sides, we have waited too long.
Even if it appears, we seem to feel that the difference from the hole-digging screen is not very big.
Because the visual upgrade brought by filling a small hole is completely inferior to the change of the screen ratio from 16:9 to 18:9 that year, the improvement of detail is the favorite of obsessive-compulsive disorder patients, to make the dots and lines and surfaces complete and neat, the market response may not be high, but I look comfortable, I don't care how the market is, this is also what Xiaomi can do now.
fold:
Whether you like it or not, the curved screen will still be the form of high-end flagship mobile phones, and in 2020, we will talk about the impact of the curved screen on mobile phones: the narrowest border, the best first glance, and the biggest gimmick.
Now it seems that the gimmick can be removed, because the price of the folding screen has entered the price range of about 7000, which is obviously more selling.
That is, a year of time, the official price of the folding screen new machine directly waist cut, in addition to the originator of Samsung, newcomers also have to participate in this track, OPPO Find N, Xiaomi MIX Fold, Honor Mgaic V, Huawei P50 Pocket, thanks to their participation, we also see more forms of folding screen - although we still do not know which form is the most suitable for use, but fortunately the manufacturer is constantly helping us try various answers.
In these several mobile phones, the low-quality high-price brand OPPO, which has been madly complained about by everyone, has launched the lowest starting price of the folding screen new machine in the industry, and more importantly, this is also the industry's first folding screen crease to disappear the mobile phone, in the review of 2020, we said that the crease problem needs to be explored by the big factory first, and no one may have thought that this big factory would be OPPO.
Straight screen and small screen:
We always miss the bowl of "pearl emerald white jade soup" when we were poor and poor after eating the taste of mountains and treasures, and the same is true for mobile phones.
The mini series of small-screen flagships of the iPhone are not selling well, so the Android phone must be even worse, right? Not quite.
Because the iPhone's mini series screen is only 5.4 inches, and the Android small screen machine has 6.28 inches, it is 0.18 inches larger than the standard version of the iPhone 13.
5.X screen size for the current 6.7 or so Android mobile phone market is obviously too "stretched", which is already contrary to the user's inertia of use, Android side of the small screen machine is obviously suitable for a lot, really one-handed control, and sufficient performance, so the iPhone mini can not take down the small screen machine market, Android may really be able to oppose Apple's army, not everyone loves the big screen, but we do not have a good small screen products to choose.
If you add a straight screen screen to the size of this small screen, it can be said that it is perfect to the bone.
The refresh rate of the screen, LTPO 2.0, peak brightness, E4 or E5, Micro-Lens microprism technology, etc. These words that appear on the screen of the mobile phone in 2021 are not as shocking as a "straight screen" to the user in the first period, because it is really too rare in the current market, if it is a straight screen, plus the previous words, the user will help this product blow in the comment area even if it is not bought.
camera:
Mobile phone images are the most involuted part of the industry in the past two years, but from the perspective of the new machine released in 2021, even if it is re-rolled, it is destined to become only a competition between the strength of large manufacturers.
For example, vivo X70 Pro+ in the rear lens design design can be said to be the perfect trend of the moment, ceramic cloud window not only to expand the vision of the four lenses, but also so that it can appear very high-end in the eyes of users who do not know how to do, but this design is actually released earlier by ZTE, the mobile phone is called Nubia Z30 Pro.
The same is the transverse lens module design, the two phones are very similar in this part, but because of the joint name Carl Zeiss, the vivo X70 Pro+ small blue label and orange T coating looks to be much more high-end than the nubia Z30 Pro's pure lens parameter words.
Camera co-branding is one of the most effective and rapid ways to boost brand power, which Huawei teaches to all its peers.
In addition to vivo and ZEISS, the cooperation between OnePlus and Hasselblad has also entered a new cycle, and the lens design of one plus 10 Pro has also begun to highlight its own style, but the new Find X5 series will also join Hasselblad's tuning, and print hasselblad's logo on the fuselage, exclusively, it will make everyone feel that the style is very high, once another manufacturer is also using, the style will reduce the score, even if that one is your father.
Realme is rumored to be co-branded with Kodak, and now it seems that it is always a rumor, but Kodak and Realme are mainly yellow, and the two are quite suitable from this point of view.
Honor Magic3 pays tribute to the classic design of Huawei's Mate series, can not get Leica's Coke label, Huawei and Leica cooperation has expired, in the face of the launch of new products at the same time to lose an important partner of image cooperation, worse.
The most important thing is that Huawei has worked hard to create a deep-rooted Leica image at the conference, all of a sudden to be pocketed by Xiaomi, even if Xiaomi has no intention of picking Huawei's victory fruits, but the new contract has arrived, Xiaomi seems to be able to only "sit back and enjoy its success".
Multi-main camera, computational photography, liquid lens, special image chip, the technical direction brought by these manufacturers is of course also very important, but in real circumstances, when purchasing mobile phones, the salesman a simple "Leica lens" will be better than all the above efforts.
chip:
In 2020, the process of mobile phone chips evolved from 7nm to 5nm, and in 2021, this number took a step forward and came to the 4nm era.
In this year, Huawei has used all the remaining Kirin 9000 5G chips on the highest priced mobile phone, as far as possible to make the Kirin 9000 5G more profitable, so that you can see the 5nm process of kirin 9000 new machines sold more expensive than the 4nm new generation of Snapdragon 8 new machines, the key is that it is still in short supply.
In order to retain the seeds of the mobile phone business, Huawei not only popularized Hongmeng OS to the old mobile phones 5-6 years ago, but also launched the official second-hand certified mobile phone business, and the Kirin 990 chip P40 sold for 3999 yuan two years ago.
Now when it comes to Huawei, the first thing that comes to mind is the difficulty of being sanctioned, and then there are these high-end mobile phones that cannot be bought, whether it is feelings or patriotism, he is doomed to be out of touch with us ordinary people.
Qualcomm is still a monopoly, Snapdragon 888, 888+, a new generation of Snapdragon 8 (it is not difficult to see from the naming that Qualcomm really understands Chinese more and more), because the "good popularity" accumulated over the years of operation, even if these processors have been overturned, but still can not stop Qualcomm is a high-end potential psychology, relying on these, Qualcomm can still be in the domestic Android mobile phone market mixed up.
MediaTek is Qualcomm's biggest "eye nail", but the brand that started as a small business suddenly has to be high-end, and people will always feel that it is not worth the price, so even if the reputation of Tianji 9000 in the industry and all aspects are better than the new generation of Snapdragon 8, but do you dare to use it on the flagship machine of 5-6000? Looking around the current mobile phone market, no brand dares to do this.
Assuming that the user thinks it is OK, MediaTek can really do it this time, use it, please. But I use it and sell it, do you buy it? Would you say MediaTek sells 5000+? Forget it, next time for sure.
Brand to stand to the high-end is really very difficult, especially those rely on affordable public products to start, but once done, you can rely on the brand to eat a very large dividend, the aforementioned Huawei is the best example, we all hope that MediaTek can do high-end, but more afraid is to buy 5000 + Tianji 9000 new machines, the blink of an eye to see other brands use this processor in the 2-3000 price range of mobile phones, this contrast is chilling.
Samsung's appearance rate last year is even worse than the domestic brand Unigroup Zhanrui, Tanggula This name symbolizes the brilliant civilization, it is the birthplace of the Yangtze River, symbolizing the long history, Unigroup uses this name for its own new chip series layout, full of deep meaning.
But what appears on the market now is only the T7 series, symbolizing when the T9 series of high-end cutting-edge technology can be released, it is still unknown, I hope it will speed up the pace, the 5G market is still undecided, everyone is possible.
brand:
This year, some brands have been divided, some brands have been combined, some brands have lived, and some brands are about to disappear.
The pace after the glory "single-handed" has been stable, the new machine is also one after another in an orderly manner, and the glory style after leaving Huawei has become very bold.
Some users complained that they originally thought that Glory would become the second Huawei after independence, but they did not expect that Glory became the new OPPO and vivo, which refers to what it is, everyone knows it.
However, the manufacturer for the new product pricing, none of us have a say, as long as people can sell out, that must be more or less reasonable, at least those who buy feel that it is reasonable, this is a wishful thinking, we outsiders are not good at interjecting.
OnePlus returned to oppo's embrace, using ColorOS and also contributing its own Kazakh Name, but compared to the speed at which OPPO took OnePlus' Hasselblad to use, OnePlus was much slower in popularizing ColorOS.
The system has been a plus for many years of drawbacks, originally thought that one plus into OPPO after the integration of the research and development can be a leap forward, ColorOS can make many old users are used, who knows a plus anti-claim a year ago a plus 8 users have become a "nail household", to use the new one plus 10 Pro to pry them, it seems that one plus 6 and one plus 7 series face a better use of ColorOS is not to think about.
Vivo's X series flagship not only stands firm, but also stepped on the firm solid, ZEISS image, T coating, micro-gimbal, ceramic cloud window each of which has the photo benchmark four words printed on the face, sub-brand iQOO is a crazy new machine, iQOO7 series, iQOO8 series, iQOO9 series, a year to update three generations of flagships, the average speed has caught up with vivo's S series.
It is a good thing to have a new machine, but the heap of each generation of iQOO digital flagships is very sufficient, which leads to the next generation in the update of the promotion is very limited, and even the emergence of iQOO8 standard version of the new machine price is only 1 dollar more expensive than the iQOO7 standard version of the phenomenon, several generations of flagship new machine sales, the price is still very close, this market strategy is somewhat a bit of a loss to the "flagship machine" standard.
Xiaomi and Redmi are very open, the standard version of Xiaomi 12 3699 yuan sold, users can also accept it, and put it on the current Snapdragon 8 new machine, it is indeed not expensive.
Last year's domestic mobile phones have rushed to a higher price, no longer like the price war of the year to fight you and die, each brand has launched a flagship machine of about 4-5000, users also feel that it is reasonable, the current market, and then use high-end configuration to fight the price war, more is to make people feel that this new machine in some places must be weakened, such as side fingerprints, etc., in the face of manufacturers such processing, users will be more inclined to choose a more expensive mobile phone - the new concept of consumption has been cultivated.
Once stirred the market of young good product charm blue successfully resurrected, it has released a fast charging line, headphones, chargers, bracelets and other "practical" new products, which is obviously not what users want to see, we want to see is the magic phone products that became famous in one fell swoop like the charm blue metal, so we saw the charm blue 10 equipped with tiger ben processor and water drop screen screen at the Meizu winter new product conference, and a variety of clothing, accessories, and even socks and other products.
Recently, there has also been news that Geely will acquire Meizu, whether true or false, at least many former users are very happy to see it.
summary:
In last year's annual review, the title is "OV millet three-point trend has become a promising future for Huawei glory", now look, OV millet is still a three-point market, Huawei can be counted as a super big guy out, glory is because this big guy has something to be replaced by a new person, its way of playing cards is too weird, people can not understand, but the market has accepted this newcomer, it can continue what Huawei once wanted to do.
Other brands, whether it is the first technology or the first chip, from the perspective of shipments and market recognition can only be classified as others, a temporary network popularity may bring a little free traffic, but do mobile phones, in the end, it is necessary to sell to make money, the network reputation is good, can not withstand the pressure of the "next time" four words.
The first wave of new machines to be released in 2022 has been given a preview, they will be successively debuted after the Spring Festival, Tianji 9000 can not be achieved this time, the under-screen lens can not be popularized this year, the folding screen will drop to what kind of a price, we are waiting for these answers this year.