Experience traditional handicrafts at the Guochaofeng Market, feel the ancient architectural culture in the "Ancient Style Mall", and relive the fun of childhood when visiting the intangible cultural heritage lanterns... This year's Spring Festival, although there are fewer large-scale gathering activities such as temple fairs, traditional folk culture is not absent, and many shopping malls hold folk experience activities and introduce intangible cultural heritage skills while doing a good job in epidemic prevention and control, so that people can spend a traditional Chinese New Year at their doorstep.
Folk masters enter the mall to show off their traditional old craftsmanship
Sugar paintings, Peking Opera faces, Chinese knots, flower lanterns... In the atrium on the first floor of the Beijing Financial Street Shopping Center, the Folk Traditional Culture Market brings consumers a sense of New Year ceremony, and from January 27 to 29, people can choose to participate in any handicraft project and take the works home.
In the sugar painting experience area, Master Wang boiled granulated sugar on the spot, and when he could hold the silk, he used a small spoon to scoop up the melted sugar juice, drew a shape on the stone slab, when the modeling was completed, glued to the bamboo skewer, and then used a small spatula to shovel the sugar painting up, let it dry for a while, and the sugar painting was made. On the table are a lot of finished products he has just made, in addition to animal motifs, there are sugar paintings with words such as "Chinese Year" and "Together to the Future". Master Wang said that in the past New Year's temple fair, sugar painting stalls can be seen everywhere, this year due to the epidemic, the crowded temple fair is less, this time through the stationing in the mall, consumers can more easily experience traditional culture.
Consumers can also experience Peking Opera face masks, Chinese knots and other projects on the spot, taking into account the epidemic prevention factors, each stall has prepared handbags to make materials, consumers can observe and learn on the spot, and take the materials home to make. "Just now there was an aunt who was very interested in Chinese knots, and she taught herself at home before, but there were a few steps that I never understood, I deliberately demonstrated it several times, and my aunt finally learned." Li Qingxia, who usually teaches intangible cultural heritage skills in school, said that she will go to other shopping malls to participate in folk activities in the future, so that more people have the opportunity to learn Chinese folk handicrafts.
The mall wears "ancient costumes" to convey a strong New Year's flavor
Can you also walk around the hutongs in the mall? This Spring Festival, Yintai Department Store's Beijing Dahongmen Store's oversized ancient building culture real-life experience area debuted, and the sense of traditional cultural festival atmosphere was directly filled. Archway buildings, Beijing courtyards, old Beijing hutongs, chuanfang street market... Citizens can experience a variety of traditional ancient architectural culture.
According to reports, the ancient architecture culture theme block opened this time is divided into 8 exhibition areas, showing the cultural heritage of traditional ancient architecture. The eight exhibition areas are the "Yintaiguan City" exhibition area showing the theme of the archway, the "Dengke Book Plaque" exhibition area showing the Jinshi plaque, the "Street Neighborhood" exhibition area showing the hutong theme, the "East Ship west boat" exhibition area showing the cultural theme of Chuanfang Street, the exquisite "Tribute Craftsmanship" exhibition area showing the eight masterpieces of the Beijing Courtyard, the exhibition area of the "National Tide" exhibition area showing the story gallery of the colorful paintings of the past dynasties, the "Fireworks and Sparks" exhibition area that presents the atmosphere of fireworks and fireworks, and the "Yintai Anhe" exhibition area that presents the bustling Anhe weather and the best observation deck.
Not only is there a static atmosphere and displays, Yintai has also designed a rich interactive experience in the venue. During the Spring Festival, theme activities such as intangible cultural heritage tasting, Spring Festival window flowers, folk snacks, cultural and creative handicrafts, ancient style makeup, and lion dance squares will be held to let consumers feel the traditional New Year's flavor.
Visiting the Intangible Cultural Heritage Lantern Festival will experience authentic folk fun
Flower carp, magpie climbing branches, tiger play flower fragrance, fish leaping dragon gate... In the outdoor square in the spring breeze of Daxing Dayue, all kinds of flower lanterns create a strong New Year atmosphere, especially at night, flower lanterns light up the night sky, so that many old Beijingers recall the fun of enjoying flower lanterns in childhood.
The Fire Temple Spring Wind Lantern Festival was personally led by Xiong Biao, the inheritor of the national intangible cultural heritage, to plan, design, produce and install, using the flower lantern representing traditional Chinese culture as a design element, and integrating with natural elements such as flowers, birds, fish and insects representing spring, and combining the characteristics of the Year of the Tiger to present a lantern festival with unique spring wind characteristics.
At the scene, people can enjoy 9 groups of large national tide flower lanterns. The 10-meter-long, 6-meter-high "Tiger Howling Spring Wind" light group is like a huge "Ruyi Gate", along which you can enter the lantern corridor, and each group of lanterns has a good meaning.
At the same time, the Fire Temple New Year Temple Fair also opened into the mall. Auspicious dragons, flowers, lucky drums... A variety of folk goods invite you to experience traditional and authentic folk fun. During the Spring Festival to the Lantern Festival, the mall also stages various performance activities, for example, there will be "Xiang Lion Xianrui" on the first day of the Chinese New Year, and there will also be classic shadow puppet performances at the Lantern Festival.