On January 6th, 2022, the 2022 CCTV General Station Cultural Creation & Huaguang Guo Porcelain CCTV Spring Festival Gala Huyue Spring Bowl Listing Release and Huaguang Guo Porcelain New Year Gift Customer Tasting Meeting was held at the Huaguang Guo Porcelain Culture and Arts Center. Tiger tiger wind to welcome the Spring Festival Gala, hehe Ruyi Mega Year, Tiger Yue Spring Bowl is jointly created by CCTV General Station Cultural Creation and Huaguang Guo Porcelain, and will be on the CCTV Spring Festival Gala in the Year of the Tiger on Chinese New Year's Eve night this year, adding Zibo characteristics and Qidi style to the Spring Festival Gala.
This Huyue Spring Bowl, which is full of deep Chinese feelings, takes "Zhengde Bowl" as the instrument type, "Chinese Red" as the background color, takes China's "Hopewell" culture as the theme, takes "Hehe Tiger" as the main creative element, selects Huaguang Guo Porcelain won the national invention patent of natural mineral bone porcelain, using Huaguang high-gloss lead-free glaze, high-temperature glaze color and other world-leading technologies, after six times of calcination, more than 70 processes are made.
"The same sound corresponds to harmony, and the coexistence of the same life is for the union." The main creative element of the Huyue Spring Bowl, "Hopewell Tiger", uses six kinds of traditional Jifu ornaments such as Xiangyun, Ruyi, Copper Coin, Yuanbao, Bat and Fuyu with the most plot of the Chinese, and carefully and creatively draws it, expressing the good wishes for the coming year of prosperity, health and well-being, peace and smoothness, and Happiness for the homeland. The two little tigers wear "harmony and harmony" on their heads, and the mouth is pressed to win money, which means to suppress the blessings, attract wealth and blessings, protect peace, and harmony and happiness. The Huyue Spring Bowl is also equipped with two pairs of bone porcelain chopsticks, which are not moldy or sterile, symbolizing happiness and longevity.
The Huyue Spring Bowl was jointly designed by He Yan and Sun Qingping, two Masters of Chinese Ceramic Art of Huaguang Guo porcelain, which makes this cultural and creative product have a higher design standard and artistic value. "The bowl, which has accompanied the fireworks of the world for thousands of years, has witnessed the change of dynasties, and it has undergone countless years of butterfly changes, continuing Chinese culture with a poetic existence." At the press conference, He Yan, a master of Chinese ceramic art, made a special introduction to the history and culture of the bowl. This Tiger Yue Spring Bowl will bring people more holiday blessings and confidence in Chinese history and traditional culture.
In recent years, Zibo city attaches great importance to the development of cultural and creative industries, with the construction of the Qipin brand as the starting point, and has made positive attempts in creating cultural and creative products and developing urban cultural and creative products. This year, the Publicity Department of zibo municipal party committee and the Central Radio and Television Station Zhongshi Industrial Group reached a strategic cooperation agreement after many times of communication and docking, with the research and development and promotion of cultural and creative products as the core, from the perspective of practicality and creativity, designing, producing and jointly selling the cultural and creative derivatives of the 2022 Tiger Spring Festival Gala - Huyue Spring Bowl, aiming to rely on the channel resource advantages of the general station to launch more and better ceramic products in Zibo City, while meeting the public's demand for ceramic culture consumption. For the national and overseas markets to establish the brand image of Zibo Cultural Creation. As a New Year blessing gift in the Year of the Tiger, the Tiger Yue Spring Bowl will be limited to 200,000 sets nationwide.
(Dazhong Daily client reporter Wang Jiasheng Wang Na correspondent Zhang Ke reported) Fu Xinying
Source: Volkswagen Newspaper , Dazhong Daily client
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