The "Zibo-made" all-terrain vehicle will be unveiled at the Beijing Winter Olympics
21% share in the international all-terrain vehicle market
□ Zibo Daily/Zibo Evening News/Expo News
Journalist Su Limin
The curtain of the Beijing Winter Olympics is about to open, and in the wonderful ice and snow projects, a "Zibo-made" all-terrain vehicle with high technology content and cool appearance will also be unveiled in the eyes of everyone. This all-terrain vehicle is produced and manufactured by Shandong Audes Industrial Co., Ltd., an enterprise in our city, and it is understood that the Audes brand is not only famous in the domestic all-terrain vehicle market, but also has a market share of up to 21% in the international all-terrain vehicle market.
The English of the all-terrain vehicle is AllTerrainVehicle (a vehicle suitable for all terrains), abbreviated as ATV, also known as "all-terrain four-wheel off-road locomotive", the vehicle is simple and practical, and the off-road performance is good. Because its structure is very similar to that of motorcycles, and many of the components are common to motorcycles, some people call it a "four-wheeled motorcycle". Available in a variety of uses and regardless of road conditions, it is popular in the North American and Western European markets, with sales on the rise year by year.
Audex all-terrain vehicles have achieved a good reputation in the domestic and international markets, relying on continuous improvement of core technology and excellent product quality.
In the 1990s, Odds Industry acquired the factory buildings and old equipment of Shandong Machinery Factory, and used these "old treasures" to create a qualified engine, which installed "Zibo Heart" for famous brands such as Mulan, Light Riding, and Jialing. In 2012, relying on long-term exploration and technological accumulation, Audex Industry developed China's first 800cc large-displacement all-terrain vehicle engine with completely independent intellectual property rights, becoming the only manufacturer in the country to master the production technology, changing the history of no large-displacement all-terrain vehicle engine in the mainland.
"Now, the technical development level and product quality of 'Audes' all-terrain vehicles have represented the world's leading technology and become an internationally renowned brand recognized by most product users around the world." In the all-terrain vehicle industry in developed countries such as Europe, america and Russia, 'Odds' has become synonymous with high-quality all-terrain vehicles. The head of the company told reporters.
Audex Industry has always adhered to the global strategy, guided by market demand, with R&D, quality and brand as the core, independent research and development as the direction, and has R&D branches in the United States, Russia and Germany. Cooperation with the German company Sobaru to develop an aero-powered engine power system and clutch system has passed the EU safety and quality certification. Snowmobile powertrain has been sold in batches in the Russian and Nordic markets, and has gained market recognition and good reputation.
In December 2019, Shandong University of Technology and Shandong Audex Industrial Co., Ltd. officially signed a contract to jointly build an intelligent special vehicle engineering technology research institute. The two sides will focus on special vehicle engineering technology and intelligent technology, do a good job in technical research and industrial development planning, base on Zibo, expand the space for domestic and international cooperation, keep an eye on the application and research and development goals of special vehicles, and build a unique school-enterprise joint research institute to help Audex leapfrog development and global layout. Since 2010, the company's sales growth rate in developed countries such as Europe, the United States and Russia has continued to exceed 45%, ranking first in the country's large-displacement all-terrain vehicle exports for many years. Figures provided by Zibo Customs show that the company's all-terrain vehicle exports in 2021 increased by 93.1% year-on-year. The Odess brand has a market share of 21% in the international all-terrain vehicle market.
At present, Shandong Oudes' ALL-terrain vehicle technology research center not only organizes a high-tech technical research and development team, but also has 44 patents such as EFI engines and engine inclusive water cooling systems, and has now developed a 1000cc engine, which has been used for the first time in China's ALL-terrain vehicle championships and international invitational competitions. In the next three years, we will gradually develop various ice and snow products such as 800cc snowmobiles, ice and snow sports rescue vehicles, and snow track maintenance vehicles. With the expansion of the all-terrain vehicle market in scenic spots, the popularization of mass ice and snow sports in China and the construction of miniature fire stations nationwide, the technical product system supported by engine technology and the global research and development and market layout that Audes Industries has focused on creating a higher value industrial chain. Enterprises will strive to become bigger and stronger, and create more global brands for Zibo and rank first in the world.
Source: Expo News Client
Edit: Bi Jie
Proofreader: Dong Xiu
Editor-in-charge: Zhang Xinglei
Editor: Imaolin
Producer: Zibo Daily News Rong Media Center