Liang Yanli flipped a spring bowl that had completed the decal process upside down on the turntable in front of her, drew a circle around the bottom edge of the bowl with a gold brush, then quickly flipped the bowl over, and then used the gold brush to draw a circle around the mouth of the bowl, and carefully placed the finished bowl on the shelf next to it.
The whole gold drawing process, Liang Yanli took 16 seconds.
The finished gold bowl is fired in the kiln, after which a Huaguang Spring Bowl is born.
This is no ordinary bowl
The jade bowl contains amber light.
On January 25, the reporter saw in the Huaguang Guo porcelain production workshop located in Hutian Street, Zhangdian District, and the workshop was a busy scene.
The workers on the entire Huaguangguo porcelain production line know that their spring bowl is going to be on the CCTV Spring Festival Gala, which is of great significance to everyone, no less than a precious jade bowl.
Liang Yanli, who has more than ten years of work experience, has a skillful grasp of the strength, angle and scale of gold drawing, and she strives to control the gold drawing time of a single bowl within 18 seconds, so as to ensure that in addition to the necessary preparation and articulation work, about 1,000 bowls of gold are completed a day.
Yang Xiaohua, director of the roasting workshop, has been accustomed to working from 7 a.m. to 9 p.m. and seven days a week since she received the task of producing spring bowls on December 18 last year. According to the normal production schedule, the single amount of spring bowls signed this time will take at least two months to complete, but the actual time left for everyone is less than one and a half months, and the standard is very strict. According to her statistics, from January 26 to the Spring Festival, the production of 40,000 bowls must be completed to ensure delivery according to the agreed time.
The interview with Li Xiaoliang, the minister of technology, was interrupted several times, and he checked and coordinated everywhere in the workshop like the wind. The technical department is responsible for technology research and development and quality inspection. Li Xiaoliang introduced that every production process of the spring bowl has quality inspection, the product grade is only one level, and dozens of graders and quality inspectors scattered in various workshops are responsible for picking thorns in each link, and the bowl with a little problem will also be marked by them, and once marked, this bowl will have no connection with the spring bowl. "In order to ensure the quality of the product, from the mud to the finished product, the elimination rate of the spring bowl is close to 40%."
Molding, plain firing, glazing, appliqués, gold drawing, baking color... Everyone on the seventy-two processes seemed to be rushing to an exam of great significance, and did not dare to neglect it in the slightest. They want to make sure that this precious bowl records their glory.
Relay to catch the exam
In fact, the rush exam has already begun.
In 2021, a "FuNiu Bowl" appeared at the CCTV Spring Festival Gala, which in the view of Su Tongqiang, chairman of Huaguang Guo porcelain, is an excellent opportunity to bring super influence, and the idea of Huaguang to do the Spring Bowl of the Year of the Tiger was planted in his heart. This summer, Li Xinsheng, member of the Standing Committee of the Zibo Municipal Party Committee and director of propaganda, and Su Tongqiang made a special trip to CCTV to negotiate. After that, the relevant persons in charge of cultural creation of CCTV General Station were invited to Zibo to investigate, and they were impressed by Zibo's urban heritage and temperament, the innovation and compatibility of ceramic culture, and Huaguang's dedication to inheriting classics and creating new classics. After that, the cooperation of the Zodiac cultural and creative product "Huyue Spring Bowl" was officially launched, and Huaguang also entered the intensive "Spring Bowl Examination".
According to the requirements of the General Taiwan Cultural Creation, the Huyue Spring Bowl should draw the essence from the excellent traditional culture and be unique in creativity. Huaguang sent two Chinese ceramic art masters, He Yan and Sun Qingping, to undertake the design task. The master with many years of experience in cultural and creative product design has made great efforts in the design of spring bowls, and dozens of patterns have been studied alone. After continuous communication and running-in, in the end, Sun Qingping used copper money patterns, fire patterns, ruyi patterns, auspicious cloud patterns, bat patterns, fish patterns and other patterns to soften the tiger's might, and designed a cute and agile Hehe tiger, from the tiger's claws to the tiger's claws and the tiger's hair as thin as the forehead. This cute tiger stepping on the auspicious cloud has won the praise of CCTV.
The firing of Huaguang Spring Bowl "Chinese Red" is a key technical difficulty. Yang Kai, a member of the research team and a staff member of the technical department, introduced that on porcelain, the red hair color temperature is difficult to control, and the temperature, atmosphere, and firing method will affect the final effect. Once mastered poorly, the red color that burns out is either dark or not saturated enough. When they took over this research topic in October 2021, there was a lot of pressure, "but to be on CCTV's products, how humiliating is it to meet the requirements?" Fortunately, they had tried the firing of "West Lake Blue" before, and they still had a little bottom in their hearts, not achieving twice at a time, and not achieving three times twice... The puzzle was finally won.
On the way to catch the exam, from design and production, to product packaging, publicity planning, cooperation and docking, Huaguang Guo porcelain has undergone an all-round test.
Satisfactory answers
On December 30, 2021, the 2022 CCTV Cultural and Creative Tiger Year Zodiac Cultural and Creative Products - Huyue Spring Bowl was grandly released in Zibo. Many media at the central, provincial, and municipal levels reported the grand event. Before the Spring Festival Gala opened, the Huaguang Spring Bowl attracted the attention of the whole country.
The landing of the product on CCTV is equivalent to a huge amount of capital investment. At the Spring Festival Gala of the Year of the Tiger, Huaguang Guo Porcelain won the "glory" of the Spring Festival Gala with profound cultural expression, unique creative design and exquisite ingenuity quality.
It is said that there is a golden stone posture, and the good workmanship is sharpened.
Behind the glory, what kind of exploration is there?
Over the past 60 years, having experienced the dilemma of low-quality and low-price competition of 2 yuan a coffee cup, and also tried the pain of blind scale expansion, Huaguang Guo Porcelain has set a new track for high-quality development, unswervingly taking the road of brand management, independent innovation and fine management, and repeatedly appearing on the shining stage of porcelain for state banquets, showing the confidence and excitement of contemporary ceramic culture.
In recent years, the transformation and upgrading of zibo's traditional industries is urgent, and Huaguang, as a traditional ceramic enterprise, has selected the path of cultural and creative transformation, created national tide cultural and creative products, and harvested many surprises. At the same time of transformation, with the help of momentum, it has become the protagonist of "big events" many times, Huaguang porcelain has reached the top of Mount Everest, the high-speed train has been named, and it has boarded the CCTV Spring Festival Gala platform... Brand influence continues to ferment.
Su Tongqiang said in an interview that the development of enterprises, each stage has the resources and opportunities that can be grasped at each stage, and to continue to break the circle, we must continue to build core competitiveness and improve brand influence. Once the opportunity comes, we must be firm and decisive and increase brand marketing efforts.
The continuous leap of brand influence has brought Huaguang Guo porcelain closer to the dream of "leading Chinese ceramics back to the center of the world stage", and the rise of the national porcelain brand has also provided a strong reference for the transformation and upgrading of Zibo's industry and the creation of a high-energy ecosystem for Zibo enterprises.
In recent years, Zibo has taken the five good cities as the starting point to provide a high-energy ecosystem for the transformation and upgrading of traditional industries and the vigorous development of the new economy. In 2021, Zibo will achieve regional GDP, the added value of the "four new economies", and gdp growth rate in the forefront of the province. Zibo's urban charm, attractiveness and radiation are getting stronger and stronger.
At the Spring Bowl press conference, Zibo City reached a strategic cooperation agreement with China Central Radio and Television Corporation Zhongshi Industrial Group. Li Qiong, secretary of the party committee and chairman of the board of directors of China Television Industrial Group Co., Ltd., said that he hopes that the development and cooperation of cultural and creative products in the Year of the Tiger zodiac will open a new situation of deep integration and development of cultural creation and the famous historical and cultural city of Zibo, and push more local high-quality resources to a broad stage.
The road to a bowl of exams, in the cheerful atmosphere of the festival and the tense rhythm of waiting for me, will start infinite thinking about the future and about beauty. (Reporting by Li Chunmei, reporter of Zibo Rong Media Center of Dazhong Daily)