From the offline top stream to the metaverse, Cantonese cultural symbols witness happy years
In the early spring of the southern country, a hundred flowers are in full bloom. When spring is in full swing, the open and tolerant people of Guangzhou know that the Canton Temple Fair has arrived as scheduled.
"Can I experience it too?" What to do? "80-year-old Grandma Qi stood in front of the screen at guangzhou Unicom's offline pop-up shop in the middle of Beijing Road and interacted with Yi Yi, a virtual digital person wearing a cheongsam; Miss Su, a citizen, took a pamphlet with a collection of postmarks for ten years and printed the commemorative postmark of the 2022 Guangfu Temple Fair at the punch point; at the Wanmu Caotang, Hanfu enthusiasts circled with their friends wearing traditional costumes, stepping over the high threshold, punching in the activity site of the Guangfu Temple Fair... Whether online or offline, the Canton Temple Fair is still an indispensable "sense of ceremony" in the hearts of Cantonese people, passing on intangible cultural heritage, food and folklore from generation to generation in the ever-changing experience.
No matter how the form changes, the Guangfu Temple Fair has created a platform conducive to cultural inheritance in more than ten years of exploration, allowing more people to understand the regional culture, and through the platform, multiple cultures can gather and communicate here.
From offline to online, cultural charm crosses the dimension
"The Canton Temple Fair has gone from offline to online, and from 2010 to 2019, we have held the Canton Temple Fair for several consecutive years, and have accumulated a large number of offline activities, with a flow of more than 5 million people every year." At the same time, we are also actively exploring online temple fairs. He Wanfei, deputy director of the Yuexiu District Cultural and Guangdong Tourism and Sports Bureau, said.
In 2022, the exploration of new online technologies has brought new effects to the experience of citizens.
Through the mobile phone program into the Guangfu Yuan Universe, standing in front of the archway of the temple fair, the thousand-year-old road Beijing Road transformed into a virtual world, shining under the vast cosmic starry sky. With the operation of the game program, visitors to the Meta-Universe can shop and shop on Beijing Road, and learn more about the history of the Millennium Trail.
The new technology is only the carrier of content, and the core that attracts citizens is still the inheritance of Cantonese culture.
"Through digital modeling and Unreal Engine technology, combined with the atmosphere of the traditional New Year, Cantonese symbols such as the Millennium Ancient Road, the Arcade Tower, and the Guangzhou City God Temple are moved to the metaverse as construction elements to create an online virtual public cultural space for the general public." Zhang Rong, director of the Yuexiu District Cultural Center, said, "In the intangible cultural heritage live broadcast room activities, we invited The District Hongshan, a representative inheritor of Lingnan Guqin Art at the municipal level, Peng Jiazhi, a representative inheritor of the Cantonese speaking ancient city, and Su Xin, a representative inheritor of the Tongcao Watercolor Painting Technique at the district level, to promote the intangible cultural heritage, and also won the attention of many citizens. ”
From the supporting role to the protagonist, the intangible cultural heritage elements run through ancient and modern times
Opening the gift box "Intangible Cultural Heritage Player" around the Canton Temple Fair, the six-piece set of intangible cultural heritage is displayed in different forms: the Lingnan guqin designed as an incense insert, the exquisite and small olive carving pendant and the decorative ornaments of tongcao painting... Each souvenir integrates intangible cultural heritage elements into it, and the continuous development of these intangible cultural heritage souvenirs of these Canton temple fairs also witnesses the change of the weight of intangible cultural heritage in the Canton Temple Fair.
Zeng Xianpengyou, a representative inheritor of the City of Olive Carving, remembers that when he was first invited to participate in the Guangfu Temple Fair, the passing citizens did not even know whether the Olive Sculpture was an intangible cultural heritage of Guangfu, "And in the next few sessions, the tourists who came to the Canton Temple Fair were able to accurately distinguish the works of me and my father and the style of the studio." Zeng Xianpeng said.
From 2011 to the present, the Canton Temple Fair has continuously excavated the cultural and artistic value of intangible cultural heritage, and the attention of the platform has been continuously extended, not just during the temple fair.
He Wanfei recalled that at the first Guangfu Temple Fair, the display of intangible cultural heritage plates was a relatively vague concept. "Before 2010, the entire intangible cultural heritage industry list has just begun to be gradually established, and it coincides with this time that we held the Asian Games, and Guangzhou saw such a possibility and hoped to promote the intangible cultural heritage to go one step further on the basis of the establishment of the list."
The gathering and exchange of cultures has created an annual event for the protection and inheritance of local intangible cultural heritage art. From 2011 to 2022, intangible cultural heritage will no longer be a small "supporting role" at the Canton Temple Fair. Since the second session, the Guangfu Temple Fair has set up a special "intangible cultural heritage area", and slowly developed from the arcade section to the northern, middle, southern sections of Beijing Road and even the entire Beijing Road Pedestrian Street, and the intangible cultural heritage has gradually become the largest and most abundant area during the temple fair.
Just staying in the stage of displaying intangible cultural heritage is not the original intention of the Canton Temple Fair, in the development of year after year, the Canton Temple Fair also uses the Intangible Cultural Heritage Brand Summit to gather the inheritors of the intangible cultural heritage projects, invite domestic and provincial experts and cross-border communication and industry experts to communicate, and promote the development of intangible cultural heritage projects through suggestions and suggestions in different fields. "This is also a chemical reaction brought by the Canton Temple Fair to the development of intangible cultural heritage projects." He Wanfei said.
Today, when Zeng Xianpeng faces tourists, he is surprised by the familiarity of tourists with olive carving, "the works of different years have been plated with different lusters and colors by them, and through the color, they can understand the years they have walked with the Canton Temple Fair." ”
One period and one meeting, the feelings of Cantonese people continue to continue
For more than ten years, the Guangfu Temple Fair has accompanied its growth with feelings and emotions, and this emotion has also been recognized by the citizens.
Citizen Shu Xian jie took the "Happiness Wenmu" of the Canton Temple Fair ten years ago to the Wanmu Caotang to punch the 2022 Canton Temple Fair postmark. It's been more than a year since she last came. "I have been participating in the first Canton Temple Fair since then, and my happiness essay has the postmark of all the Canton Temple Fairs since the first session." Shu Xianjing carefully took out her happiness essay from the waterproof plastic film, and showed the author page by page, "There are temple fairs in other places, but more in the religious sense of traditional temple fairs." Like the Canton Temple Fair, which promotes urban culture on a large scale, temple fairs that inherit intangible cultural heritage are rarely seen in other places. My friend is out of town, and every year he asks me to collect a full volume of the Guangfu Temple Fair postmark as a souvenir. ”
It is not an exception to insist, like the Shuxian Jie, that every Cantonese temple fair is attended by the public. This year, the circle of citizens also returned to the scene of the Guangfu Temple Fair once again, putting on Hanfu and punching in a station-by-stop stamp.
Following the Guangfu Temple Fair all the way, this cultural brand has long been part of their sense of ceremony for the opening of the Year, and such a sense of ceremony does not stop at the "old fans". This year, Lao Wenyan is participating in the Canton Temple Fair for the first time, and as a hiking enthusiast, he spent a day walking through 12 offline poke spots. "This experience is very novel to me, and every offline point is set up to experience the wonderful features of Cantonese culture." Luo Wenyan said.
"A city needs cultural carriers, and the CantonEse Temple Fair is one of the carriers for Guangzhou to create a cultural image of the city, which has special significance for urban development." He Wanfei said, "The way the Guangfu Temple Fair communicates with the outside world has been linked to the folk customs activities in various parts of our country, and its influence is getting bigger and bigger, and even many Overseas Chinese circles know about the Guangfu Temple Fair." ”
A city, a culture, derived from folklore, has shaped a new folklore. From birth to maturity, from offline to online, from inheritance to innovation, the Guangfu Temple Fair has gradually built a large platform for urban cultural exchanges.
[Reporter] Ma Yitian Zhong Xiaoyu
【Graphic Design】Zhang Ya
【Coordinator】 Feng Yandan, Zheng Huizi, Rosa
【Planner】Chen Bangming
[Producer] He Youhua Luo Yanjun
【Produced】Guangzhou Branch of Southern Press Media Group
【Author】 Ma Yitian; Zhong Xiaoyu
【Source】 Southern Press Media Group South + client