The interior scene of the Guangfu Temple Festival Metacosm. Screenshots of web pages
Shenzhen Gankeng ancient town lanterns hung high, lantern festival atmosphere is strong. Nanfang Daily reporter Zhu Hongbo photographed
Nanfang Daily News (Reporter/Ma Yitian Feng Yandan) Through digital modeling and Unreal Engine technology, combined with the atmosphere of the traditional New Year, the Cantonese symbols such as the Millennium Ancient Road and the Arcade Tower are moved into the meta-universe as construction elements, creating an online virtual public cultural space for the general public... As one of the series of activities of "Guangzhou New Year, Flower City to See Flowers" in Guangzhou, the 2022 "Cantonese Taste and Happiness Year" Guangfu Cultural Series Activities hosted by Guangzhou Yuexiu will set off a new round of enthusiasm during the Lantern Festival.
The activities are mainly online, and innovatively launch cultural activities such as the Guangfu Temple Fair Meta Universe and the "Intangible Cultural Heritage Everyone Talks" Douyin Live Broadcast, so that the masses can continue to enjoy the Cantonese cultural feast.
In the Guangfu Temple Fair Meta Universe, when tourists visit different spaces, they may trigger various Easter eggs at any time - listen to Cantonese ancient and Cantonese opera famous songs, understand Cantonese folklore, watch wonderful talent performances, military brother dramas, one-click access to Cantonese food encyclopedias, purchase intangible cultural and creative products, Cantonese souvenirs, and play a variety of interactive games. From February 16 to 21, citizens can also go to the middle section of Beijing Road Pedestrian Street in Guangzhou to leave their own images in the Guangfu Temple Fair Meta universe through virtual live broadcast technology at the "Guangfu Taste and Happiness Year" offline pop-up shop.
In addition to the Guangfu Temple Fair Meta Universe, the event also has an online live broadcast room with different themes, including non-genetic inheritance, Cantonese food culture, etc. Yuexiu District Cultural Center (Intangible Cultural Heritage Center) specially launched the "Intangible Cultural Heritage Everyone Talks" Douyin series live broadcast, inviting all kinds of intangible cultural heritage inheritors to participate in interviews and interactions, telling the origin of intangible cultural heritage and displaying intangible cultural heritage skills.
In addition, during the Lantern Festival, a scripted punch card game "One Day Millennium Ancient Yue Present Show" will be launched, and 12 punch points will be set up to invite the public to participate. In the process of unlocking the checkpoints through ancient and modern times, citizens can witness the great changes of Guangzhou over the past thousand years and feel the cultural charm of Guangfu. The series runs from 15 to 21 February (prize redemption until 24 February).
"From 2010 to 2019, we held The Canton Temple Fair for several consecutive years, accumulating a large number of offline activities, and the annual flow of people was more than 5 million. At the same time, we are also actively exploring online temple fairs. He Yuanfei, deputy director of the Yuexiu District Bureau of Culture, Tourism and Sports, said, "We hope to create a platform conducive to cultural inheritance, so that more people can understand the regional culture, and provide a cultural exchange function through the platform."