How far is the electric car to be satisfied? China only needs "415 km"

Deloitte surveyed more than 26,000 consumers in 25 countries in 2021 to explore their views on a variety of key issues affecting the automotive industry, including the development of advanced technologies, eviction buying intentions, changes in mobility and more. These surveys have certain reference value for automakers.

In most markets around the world, most consumers are reluctant to pay more for advanced technology because they have been "spoiled" by the market and feel that new cars should be equipped with new technologies as standard, but they should not increase prices.

By country and region, Consumers in the Chinese market are more receptive to spending an additional fee on new technologies. The survey shows that Chinese consumers are the most willing to spend money on "safety", "Internet of Vehicles", "entertainment information", "automatic driving" and "diversified powertrain". Among them, more people are willing to pay extra for "safety", "autonomous driving" and "diversification power".

In addition, it can be seen from the data that German consumers do not pay the most attention to security configuration. 70 percent of respondents are reluctant to spend more than $500 on security technology. Not only that, but German consumers are also "unimpressed" with self-driving technology, with 69 percent of respondents unwilling to spend more than $500 on such technology.

On the other hand, this may also mean that more Germans have a desire to control traditional mechanical cars.

Overall, traditional auto powerhouses such as Germany, the United States, and Japan are generally less willing to pay for new technologies than consumers in China, India, and Southeast Asia.

The report notes that consumer interest in electrified vehicles is focused on lower fuel costs, environmental awareness and a better driving experience. However, battery life and charging infrastructure remain an obstacle to the popularity of electric vehicles.

The report notes that consumers in automotive markets around the world almost all use "emission reduction and environmental factors" as the "primary" or "second most important" factor in their purchase of electrified vehicles.

In addition to Chinese consumers, consumers in other major auto markets are also using "saving fuel money" as a leading factor in buying electrified vehicles. This reflects that Chinese consumers are actually less concerned about the "fuel money" saved by electrified vehicles.

In particular, it is worth mentioning that only Chinese consumers have made "improving the driving experience" the "second most important" factor in their purchase of electrified vehicles. This is related to the poor crash experience of traditional fuel vehicles in congested road conditions. It also explains from the side why Chinese car companies like to focus on promoting the "ultimate driving control" of electric vehicles.

In a survey of "Which power type of car to buy next", the report concluded that "South Korea, China, germany" chose the next car as a pure electric vehicle at the highest rate, reaching 23%, 17% and 15% respectively.

The report pointed out that more than 20% of respondents in China, Germany and the United States believe that "range anxiety" is the biggest factor. Consumers in Japan, South Korea and India believe that the "lack of charging infrastructure" is the biggest factor hindering the purchase of pure electric vehicles.

From this extension, another interesting survey is "How much do consumers in various countries think that the battery life of a single charge is satisfactory?" ”

U.S. consumers have the highest demands, expecting 518 miles (about 834 kilometers). It was followed by South Korea, with an expectation of 397 miles (about 639 kilometers). Chinese consumers, who "valued" range in the previous survey, were satisfied with only 258 miles (415 kilometers) of range.

Chinese car companies may learn from this survey that there is no need to build battery capacity in order to improve battery life.

Xiaoxiang Morning News reporter Mao Chuan

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