author
Cui Liwen
In the past year, tesla has been the only brand that can have a similar impact in the car circle. With the official release of the Q4 and 2021 financial reports, it will undoubtedly rise in its overall voice and add another fire.
Responsible editor 丨 Shi Jie
Editor 丨Zhu Jinbin
Two days ago, the TV series "Beginning" finally came to an end at the end of the last cycle, and everything returned to calm. The ending is still popular with most viewers.
Officer Zhang did not die, the bomb did not affect the innocent people, and the couple, who were bent on revenge, finally learned the cause of their daughter's death and did not make a bigger mistake.
The protagonists Xiao Heyun and Li Shiqing, played by Bai Jingting and Zhao Jinmai, also walked out of the cycle under the whirling around, and lived up to expectations and became lovers. There is no vulgar sensationalism, some only warm hearts.
"This is actually more like a social ethics drama cloaked in science fiction, and the fundamental contradictions reflected in the story are really worthy of everyone's deep consideration."
In short, whether there is controversy or not, "The Beginning" is completely explosive, which is the truth. The cumulative number of views that exceeds 1.2 billion and is still rising across the network is also the best proof.
At the same time, some netizens counted that the drama has been on Weibo hot search more than 300 times in 10 days, and when it was updated on January 18, half of the positions in the hot search list of cultural and entertainment were its related terms.
In contrast, in the past year, the brands that can produce similar influence in the car circle are Tesla. With the official release of the Q4 and 2021 financial reports, there is no doubt that the overall volume of the voice has risen, adding another fire, and it is like "The Beginning", completely exploded...
01
Don't rush to sell cars
"2021 will be a breakthrough year for Tesla. The market viability and profitability of electric vehicles should no longer be doubted. According to the latest data, Tesla deliveries increased by 87% in 2021, and we achieved the highest quarterly operating margin among all production OEMs, which already shows that electric vehicles are more marketable than fuel vehicles. ”
The above paragraph is slightly Versailles output, from Tesla's official Weibo. The implication is that this American new energy vehicle company, which was once questioned, has made a very strong response with solid results.
After reading Tesla's Q4 and 2021 financial reports, the biggest feeling is that "manufacturing" has become its latest long board, especially in the current situation, the global automotive industry has encountered a lack of cores, the epidemic brought by the extreme stress test in the context.
And carefully observe its development trajectory is not difficult to find that by continuously optimizing the manufacturing links and costs, reducing the price of products on the basis of ensuring gross profit margins, and then taking more customer orders, and finally obtaining considerable revenue, Tesla's business model is undoubtedly becoming more benign and healthy, and it is becoming more and more like a "typical car company".
"As long as the chip shortage can be alleviated as soon as possible, Tesla will have no problem maintaining the current growth rate, at least for a longer period of time to maintain more than 50% growth."
Perhaps as a year-end summary, there is too much information to be revealed, and Musk, who was once very proud to say that there is no special thing, will not participate in the earnings conference call, or break his word.
First of all, from the perspective of production and sales, Tesla Q4 produced about 305,800 new cars, an increase of 70% year-on-year. Among them, Model S and Model X produced a total of about 13,000 vehicles, down 19% year-on-year. Model 3 and Model Y produced about 292,700 units, up 79% year-on-year.
Q4 Tesla's new vehicle deliveries also reached 308,600 units, up 71% year-on-year. Among them, Model 3 and Model Y, as the absolute main sales, delivered a total of more than 296,800 vehicles, an increase of 84% year-on-year. Model S and Model X delivered about 11,700 units, down 38% year-on-year.
Looking to the whole year of 2021, the total production reached 930,400 units. Among them, Model S and Model X produced a total of about 24,300 units, and Model 3 and Model Y produced a total of about 906,000 units. The total delivery volume reached 936,200 units, the Model S and Model X delivered a total of 24,900 units in the whole year, and the Model 3 and Model Y delivered a total of 911,200 units in the whole year.
"Honestly, after seeing a performance like this, it's amazing. In the past, we always said that the gap between the volume of electric vehicles and fuel vehicles is still obvious, but the arrival of Tesla has undoubtedly promoted the process of innovation and begun to declare war on all traditional car companies. ”
It is undeniable that in this era, this "catfish" is needed to stir up a pool of still water. For the 2022 that has arrived, Tesla's production and sales target continues to jump to 1.5 million vehicles under the premise of ensuring a 50% year-on-year increase.
Because of this, it can be found in the financial report that the production capacity of its Shanghai plant and the Fremont plant in California will increase by more than 50%. The Berlin plant in Germany and the Austin plant in Texas, USA, are also about to be put into operation after overcoming many obstacles.
"After the great success of 2021, we will focus on the future. We plan to increase production capacity as quickly as possible, not only from new plants such as Austin and Berlin, but also to existing plants such as Fremont and Shanghai. We believe that the market competitiveness of electric vehicles will be determined by their overall supply chain and production ramping capabilities. ”
With a relatively abundant production capacity as a guarantee, located in China, Europe and the local market, the next thing Tesla has to do is to "not rush to sell cars."
02
Make money with ease
It is clearly remembered that a few months ago, when "Wei Xiaoli", who was in the head echelon of the new force car manufacturing, announced the Q3 financial report, the highest gross profit margin among the three had exceeded 20%, and the total quarterly revenue gradually approached the 10 billion yuan mark.
Especially after experiencing unforgettable dark moments, such a performance is surprising enough. But what can't be hidden is that they are still like unable to earn money to support their children, and they can't turn around.
In contrast, after 2021, Tesla has already proved that it has grown up quickly and has the ability to continue to generate considerable income. What is even more terrifying is that only a few key data shown from the Q4 financial report have gradually become the envy of all car companies around the world.
In terms of specific splits, Tesla's total revenue in the quarter reached 17.719 billion US dollars (about 111.994 billion yuan), compared with 10.744 billion US dollars (about 67.908 billion yuan) in the same period last year, an increase of 65%. Total automotive revenue reached US$15.967 billion (about RMB100.921 billion), up 71% year-on-year.
In terms of net profit, Tesla's Q4 GAAP net profit reached $2.321 billion (about 14.670 billion yuan), an increase of a staggering 760%, and the Q4 operating margin reached 14.7%.
In terms of gross profit, Tesla's Q4 gross profit reached $4.847 billion (about 30.636 billion yuan), an increase of 135% year-on-year. Q4 GAAP gross margin was 27.4%, and vehicle gross margin reached 30.6%.
At the same time, the resources in hand are further enhanced. Q4 cash and cash equivalents totaled US$17.576 billion (about 111.091 billion yuan), a slight increase from US$16.065 billion (about 101.540 billion yuan) in Q3 2021.
Looking to the whole year, Tesla has undoubtedly won a big victory. Total annual revenue reached US$53.823 billion (about 340.193 billion yuan), compared with US$31.536 billion (about 199.326 billion yuan) in 2020, an increase of 71%.
Total automotive revenue reached US$47,232 million, up about 73% year-on-year. The net profit eventually reached US$5.519 billion (about 34.883 billion yuan), an increase of 665% year-on-year.
At this point, although there is no guarantee that Tesla is the "most profitable" car company in the past year, it is certain that with the release of the Q4 and 2021 annual financial reports, the former is the "most profitable" car company.
Not surprisingly, for a long time to come, it will also use a series of financial reports to interpret how to "easily make money". Unless, in the face of some uncontrollable variables, Musk, as the "helmsman", needs to be responsible for mastering the general direction.
03
Ambitious harvest
"Although I don't want to blindly worship the head of this car company whose personality is full of flaws, in Tesla, I can always see the momentum and creativity of never following the rules in the development of a new thing, which is undoubtedly precious."
The above comment has appeared more than once in articles about this American new energy vehicle company. And Musk's personality traits, as most people think, combine a dreamer and a madman.
Perhaps, because of this, we can witness that the traditional car companies that once despised Tesla have to start to face this enemy squarely, and even raise the threat they produce to the highest level.
Just like the CEO of Ford in an interview with Yahoo Finance, asked who the competitors in the electric vehicle market want to hit the most, directly replied: "My answer is NIO and Tesla, because of their commitment, they have gained their reputation through hard work, and long-term persistence on this road." They work on their own cars and do different engineering solutions. ”
"At the same time, in the past year, the most admired thing is tesla's profit per vehicle, which can reach ten thousand dollars."
It is undeniable that even if it is under pressure from the general environment, it can still maintain a very good gross profit margin, which is indeed a praiseworthy place for Tesla. But in addition, it needs to be known that for new technologies, especially the intelligent and three-electric plates, the continuous absorption and pursuit are also rare.
In the earnings report, Tesla reported the latest progress of FSD Beta. The entire Q4, a total of 7 updates, the function is still being improved. The size of the test model located in the United States has also increased from a few thousand in Q3 to nearly 60,000 in Q4.
Various measures once again point to Tesla's hope that FSD Beta can be pushed on a large scale as soon as possible. As data collection increases, Dojo, Tesla's supercomputing platform dedicated to self-driving data training, will also be launched this summer.
At the same time, according to Musk's exact news, the 4680 battery that many people are looking forward to has now begun production at the Austin plant in Texas. The Tesla Model Y with 4680 batteries will be delivered as early as the end of this quarter.
With the official production of the battery, as well as the application of integrated casting technology, continuing to optimize manufacturing costs has become one of Tesla's main themes this year.
As for the immediate product planning, in 2023, three new cars will be launched, Cyberruck, Semi and Roadster, which have been jumping tickets for a long time. Among them, according to Tesla's official estimates, the sales of electric pickup truck Cyberruck are at least 250,000 units.
In addition, it is worth noting that Musk personally debunked the rumors, and as of now, there is no plan to launch the rumored $25,000 car. "If Tesla focuses on increasing production capacity in 2022, then there will be no energy to launch new cars."
And the implication I heard is that for a long time in the past, Tesla's big pie and ambition to the outside world are too large, so within the limited resources and capabilities, as far as possible to reduce costs and impulses, is the most important thing at the moment. After all, Tesla has so much to do now, and users have been waiting long enough.
At the end of the article, I still want to say that returning to the "Beginning" mentioned at the beginning of the article again, the reason why I can be interested in being able to watch all 15 episodes, in addition to the clever structural setting, what is more moving is the personality charm of the two protagonists of the story.
And they are just two ordinary people in this world. One rational and sharp, one enthusiastic and brave, and finally has the courage to let go.
In 2021, Tesla and Musk show similar traits...
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