The Spring Festival of the Year of the Tiger is approaching, what color is the Spring Festival you are looking forward to? Shanghai Municipal Bureau of Culture and Tourism launched the holiday brand of "Happy New Year, Intangible Cultural Heritage New Experience", using different colors to represent different characteristics of the new year taste, inviting you to "celebrate the New Year in Shanghai, urban archaeology, and live a Shanghai taste year". Let's take a sneak peek ~ see for details
Goose crown red
PANTONE 1797 CP
What color is the Spring Festival in Shanghai? As all over the country, the first thing that jumps into the mind must be this pure crimson color.
As early as thousands of years ago, red was considered one of the "five square colors". Derived from the color of the sun and flames, it has a lofty status symbol in the traditional Chinese color system, and is given a warm and auspicious meaning.
Don BaoXiang pattern brocade
Qing Kangxi Lang kiln red glazed pipa zun
We chose a warmer and deeper color under the red color system, that is, "goose crown red", which is in line with the characteristics of Shanghai's comfortable, all-encompassing and belonging-oriented New Year's flavor. In Shanghai's Chinese New Year, you can experience the charm of non-genetic inheritance, taste food from all over the world, linger in the corners of the city, and discover different surprises at all times, or find a cultural venue to relax and recharge. And all of this is embraced by this warm and infectious goose crown red, more and more wonderful.
Happy Shanghai
Sky blue
PANTONE 2381 U
If you were to paint Shanghai's intangible cultural heritage, what would you choose? Our choice is "Sky Blue".
"Qing" in the eyes of the ancients is the representative color of the oriental color system, and for a long time, "qing" and "blue" are not separated, this pure, atmospheric, elegant color is favored.
Murals of the Kyzyl Caves
Qing Yongzheng sky blue glazed double dragon ear bottle
Among the chinese classic sky blue series, we chose the one with a high saturation to make it look very lively, giving it a contemporary aesthetic quality, named "Obsidian Blue", which bridges the bridge between traditional intangible cultural heritage and emerging experiences with color. In Shanghai, you can always find fresh ways to play about intangible cultural heritage, old street markets, new life, inherited craftsmanship, unlimited future - just like from a thousand years ago to today, this "Dawn Blue" with new clothes is taking Shanghai Intangible Cultural Heritage, getting younger and younger.
The shape of the traditional flower lanterns in Yu Garden is becoming more and more fashionable.
Golden Lotus Orange
PANTONE 1585 C
"A good year is the time of orange, yellow, orange and green", orange and yellow once brought the joy of harvest to the ancients in autumn, and now, this bright orange will also bring "a good taste of the year" to Shanghai in the new spring.
Orange was born at the turn of red and yellow and is an important interchromatic color.
Tang Zhou Fang's "Lady of the Hairpin Flower"
Dunhuang "Guiding the Way Bodhisattva Diagram"
We have selected such a "golden lotus orange" from many orange colors, which has a little more warm colors, looks extraordinarily harmonious, and makes people have a great appetite. In addition to the dress of the Cultural Relics of the Americans, it can also be the perfume on the squirrel mandarin fish, a piece of roast meat that makes a noise, or it can be a bouquet of flowers on the Chinese New Year's Eve table, and a yingying lamp hanging above.
How can there be such an old hard dish on the New Year's dinner table?
Kasumi red
PANTONE 211 C
In the eyes of people who love Shanghai, the city is always shining. We tried to define a color for this light—the "glow red" in the pink system.
Different from the pale pink girl's heart, different from the rich sense of rose red, it adds a cyan tone while maintaining its innate delicate texture, which is more trendy and fashionable.
Qing Yun Shouping's Floral Atlas
Ming Wen Zhengming"Xiangjun Xiang Lady Diagram"
May you walk in Shanghai, admire the exquisite brick walls of the building, and feel the ripples of the rivers, and you can capture this beautiful "xiaguang".
The Wukang building under the skylight is so bright every day.
Light yellow
PANTONE 123 C
The suburbs of Shanghai are also scattered with many good places, national forest parks, wetland parks, A-class scenic spots... They have a bright sky and water color, which is just a little bit of gold around the city.
Yellow is a well-deserved "median color" in the traditional Chinese color system, which is considered to be the color of the earth where we grow, and has bred the spiritual temperament of the Chinese nation.
Don Mandarin Duck Lotus Petal Pattern Gold Bowl
Western Han Dynasty Gilded Tiger Town
We take the auspicious meaning of the yellow system, and choose the "light yellow" that is infinitely close to the golden color. In this golden year of the tiger, on the beautiful outskirts of Shanghai, look at the vibrant Chongming Island, look at the Wusongkou where hundreds of rivers flow into the sea, and see the golden sunshine pouring out from between the branches of the forest and from the flow of water waves... Let this "light yellow" guide you to discover the treasures around you!
Baoshan District's Gun Taiwan National Wetland Park has a view at four o'clock, and you can also overlook the white Wusongkou Lighthouse in the distance.
Spring buds are green
PANTONE 2300 XGC
How do Shanghai's major "pavilions" and green come together? This should perhaps start with this complex color quality.
In the correspondence system of the traditional color five colors and five parties, the green system is derived from cyan, which is an intercolor belonging to the East and has a romantic connection with all things in chunsheng. On the other hand, yueyao celadon, which enjoys the reputation of "a thousand peaks and green color", is also reflected in this green and yellowish greenery, and the exquisite craftsmanship moves the verdant greenery of the mountains to people's eyes.
Five generations of secret color porcelain lotus bowl
Just like Spring and Celadon, green has both rational and emotional temperaments. We selected the warmer grass green from the green system and made it brighter, named "Spring Bud Green", conveying a long, intimate and vigorous beauty, which makes people feel comfortable at all times.
Shanghai has a variety of "museums", science and technology museums and natural museums to reveal the laws of nature for you, museums to explore the past, cultural centers brewing art and ideas colliding... And they still don't close during the Spring Festival, you can punch in one of them, both to harvest the beautiful experience, but also to find a full of "dry goods" at any time. Is such a composite and invigorating experience very suitable for "spring bud green"?
The Shanghai Museum is still open during the Spring Festival, and a special exhibition "The Year of the Tiger Smiles" is waiting for your visit.
lilac
PANTONE 265 U
There is no color more suitable for shanghai business life than purple color. The blend of cold and warm hues reflects the neon of the streets at night, and also hints at the perfect fusion of culture, art and commerce in the city.
Purple is one of the most critical intermediate colors in the traditional Chinese color system. It is the supreme auspicious color, and has also been given a noble status symbol, mysterious, elegant, strong can be synonymous with it.
Song Jun kiln rose purple glaze rectangular pot
We have selected such a lilac color from the charming and noble purple series, which is more fresh and restrained than the rose purple on porcelain, blending with the contemporary fashion temperament. Lilacs bloom in the spring, and Shanghai will also provide a high-quality Shanghai shopping experience during this Chinese New Year festival. Nanjing West Road Business Circle, Xintiandi, Ruihong Tiandi, Qiantan Taikoo Li... In Shanghai, what kind of surprise can a shopping mall give you, just like this "lilac" color, mysterious and desirable.
This is currently the largest canopy structure in a Shanghai shopping mall.
Pale orange stalks
PANTONE 2705 U
The performances in the major theaters in Shanghai are still rotating during the Spring Festival, and the various premieres are enough to dazzle you, and if you want to get more participation, the more than 1,000 secret room scripts are enough to make you happy.
We chose the more flexible color "pale orange stem" from the purple series. This color is close to "periwinkle blue", it is light and transparent, like the wonderful lights on the stage, representing Shanghai's more choices, younger, more vibrant and creative Spring Festival cultural and entertainment life.
Shanghai's new performing arts space has increased to 100, so let's go to Get to see a new way to watch a show
Clear water blue
PANTONE 324 C
Regarding living, I think you have also had a lot of imagination. Imagine living under the water, singing with the whales on a soft bed; imagining going to the clean and distant Guanghan Palace and being with Chang'e; imagining experiencing the "carved fence jade building" in Li Yu's poem... "Clear water blue" can represent these romantic pictures in your heart.
We chose such a water-like, jade-like, and moon-like "clear water blue" as the main color of this poster.
QingQianlong imitation Song Ru glaze round washing
"Clear water blue" represents that people's expectations for living are unchanged: comfortable, refreshing, and preferably with some elegant literary atmosphere and wonderful experience. And Shanghai can give you just such a courtesy. In the city, there are permanent new art hotels, there are also quaint historical buildings B&Bs, if you are fashionable enough, you can also experience a digital hotel...
The Municipal Bureau of Culture and Tourism issued travel tips to the general public and tourists, suggesting that everyone should not relax the epidemic prevention and control, reasonable planning should be remembered, weather changes need to be paid attention to, and participation in activities should be orderly. Whether it is visiting relatives and friends, or participating in cultural and tourism activities, we must adhere to the "three-piece set" of epidemic prevention and keep in mind the "five alsos" of protection.
Source: Municipal Bureau of Culture and Tourism
Editor: Liu Minyue