Recently, PANTONE Pantone released the 2022 annual popular color Pery Peri, setting a new trend of popular colors.
Objectively speaking, this color is quite ghostly from the point of view of the senses. As a purple tone recognizable to the naked eye, does it really dare to respond to a periwinkle blue?
A good phenomenon is that people go from blindly following popular colors to beginning to have a very self-conscious and sober understanding of color.
When sharing the popular colors of spring and summer 2022 before, a small partner left a message in the comment area: "Even if the heavenly king Lao Tzu comes to the waterfall blue, it must be green." ”
The official definition of cascade blue has the meaning of turquoise waters
Although PANTONE Pantone is indeed a world-renowned color authority, this does not mean that people's perception of color can be judged by a simple "one-word".
As a color aesthetic audience group, it is more important for us to perceive the colors that exist in life from the perspective of our own personality + psychological changes, and constantly optimize and shape our personal aesthetics. The popular colors that can give us such guidance are more meaningful and valuable to be respected.
"Water Lilies" | Monet
01
Who defined periwinkle blue
From the perspective of the blend of tones, periwinkle blues integrates the energy sense of loyalty + constant red tones of calm blues, which can awaken a fresh sense of modernity + technology in the inner world, not an old-fashioned color feeling.
Blade Runner 2049
The visual color tendency is closer to purple, of course, it can also be classified according to the official version of the blue-violet system with a stronger cool color tendency.
The scope of application scenarios + is very wide
Purple, which is a secondary color, is a neutral hue, and as the highest frequency part of electromagnetic wave visible light (higher than blue light), purple is also an excellent stimulating color.
Unlike the simple coldness of the blues, the purple periwinkle basket has a focused beauty that is eye-catching enough but not dazzling. While quickly attracting attention, it can also produce a stable color atmosphere that makes people feel peaceful and romantic.
Armani Privé Spring/Summer 2016 Couture
The reason why we wonder whether periwinkle blue is blue or purple is precisely because color makes everyone have different psychological feelings of color by influencing brain waves. The colors observed in daily life will be greatly affected by personal psychological factors, and then form their own visual sense of psychological color.
When there is a different perception of a color, it's not whose eyes are at fault, it's that our brains process the same information differently, nothing more.
Is it gray powder or blue purple that you feel first?
Psychological color and chromatic color are not exactly the same.
In our cognition, we generally feel that the color is red with yellow orange, there is green with blue in the middle, or it is green with yellow in the green. However, it is difficult to perceive the color of yellow with blue or red with green, because red & green, yellow & blue complement each other.
There are many kinds of perceptions of yellow and green, and each difference is subtle and real
Therefore, from a psychological point of view, the color is divided into four primary colors: red, yellow, green and blue. Together, black and white form six basic visual sensations of psychological color.
The classic of Mondrian style color matching is that it satisfies all the expectations of people's visual sense of psychological color except green.
A color aesthetic style that is endlessly changing and can never be squeezed dry
The reason why Uncle Oxygen emphasizes the importance of perception here is because although black is a situation in which the human eye is not exposed to light from a physical point of view, it is psychologically understood that black has its own mysterious, solemn, and stable feeling.
"Four Hundred Years of Thriller"
Black is also indeed the key to shaping or judging the style of beauty, and this feeling is real.
Color psychology attaches great importance to the causal relationship of color application. Rather than being told "what color is this" by the head, self-divergent associations are the direction in which color aesthetics should lead.
Divergent color associations will strengthen people's subconscious construction of psychological color vision, which will step by step to the direction of color collocation + improve color matching aesthetics.
What fascinates you the most is this icy white feeling, or the mysterious green tone?
Periwinkle blue crosses the single limit of cold and warm colors, showing a pleasant attitude + energetic emotions, which we can extend the association of more colors.
The 2000 pop color azure Cerulean Blue is the same as the 2016 Serenity Blue. The former adds more white and therefore has a more grayish texture, while the latter has a stronger saturation of cool tones.
In life, distinguishing this color that looks very ghostly to the naked eye requires stronger memory points. When integrated into the role of Queen Elsa, the memory of color will be deeper.
Ultra Violet, the rich ultraviolet color of 2018, greatly presents the thick magic beauty of the visual purple tone.
And 2008's Blue Iris Blue Iris collided completely with 2022's Periwinkle Blue Vey Peri.
All are purples with a stronger cold blues, and they also have a magical anchoring that can make people feel at ease, and they can also make people settle their hearts. This hint of mystery + excitement has a demagogic power.
The upper and lower colors are visually a little bit less saturated
The 2014 pop color orchid Purple Radiant Orchid is a warm purple. It is naturally perceived by us as a charming and harmonious fuchsia, or a pink with a light purple hue.
The concepts of color warmth and saturation are never far away from us. The perceptual psychological cues brought about by different colors are determined by our own perception.
Different presentation effects of purple tones
02
The ever-changing popular color scheme
With the birth of popular colors every year, PANTONE official will give some guidance on the use of color matching + scenes. The essence of color matching is nothing more than the same color / neighbor color, contrast color / complementary color these several logical relationships.
Before daily collocation, we need to simply understand the color matching theory, and after having a general understanding of the framework of the underlying logic, it is more important to believe that our experience of color perception is more important, because this subtly affects the style direction that we like now + will lead to in the future.
Ambiguous soft neighboring color combination: pink purple
The color palette worn by supermodel Karen on the Valentino runway in 1992 was a brilliant demonstration of purple-derived color.
Among those who like pink, a considerable number are pacifists with a steady and gentle personality. Pink and purple tones can make the royal sister beauty exude an elegant and charming temperament.
From the perspective of color psychology, pink has the effect of relaxing people and can stabilize the agitated emotions. The atmosphere of the scene full of powder tones will also relax our tense muscles and help us to be physically and mentally healthy.
Highly recognizable complementary color combination: yellow and purple
Yellow is the warmest of many colors, giving the impression of brilliant, bright, warm and hopeful colors.
However, when the collocation is not good, it may make the light and pompous feeling hidden by the yellow be magnified and appear to be not textured enough. Therefore, combining it with purple as a complementary color is not only a very eye-catching high-contrast combination, but also suppresses the original frivolity of yellow.
Two textures of Uma Thurman
The romantic mystery of the purple tone, coupled with the stagnation ability of yellow in sensory cues, can catch people's eyes to a greater extent.
Eerie and harmonious contrasting colors: green and purple
In the Middle Ages, green was used to represent demons, including dragons. So we'll see the green and purple pairing in a lot of horror atmospheres, which is a mysterious and magical duo.
Sleeping Beauty | Powerful witch color scheme
Although people feel calm when they are in an environment of high-frequency colors (green, blue, and purple), when the two colors collide fiercely, it will give people a magical sense of reality that is out of the comfort zone.
"Philharmonic City" | The green and purple color scheme is a tribute to Ecstasy
Make good use of the green and purple combination to find a wonderful sense of harmony from this strange beauty. Light tones can dilute the strange beauty of the personal color that is particularly prominent, adding a sense of romance. If you want maverick villain beauty, just choose a rich and dark shade of green and purple.
Stable and inclusive black and white accent: brown and purple
Brown is often difficult to define, ranging from a light khaki apricot color to a deep brown of coffee. Its appearance is always confusing, and it is difficult to determine the true color position.
Brown can be seen as a black and white tone full of earthy earthiness, and is a versatile base color that can compensate for its own conservative ambiguity by adding a distinct purple color.
As independent individuals with different color psychology, we will have a clearer direction of personal preference. The preference for color will subtly affect various practical scenes of color matching, thereby strengthening personal style and promoting the closed loop of thinking of color matching cognition.
The reason for chasing popular colors is not to let it invade our lives bluntly, but to let it naturally integrate into our own aesthetic system, and constantly build a richer and broader aesthetic cognition.