No prize quiz ~
What color do you think the following picture is?
That's right! The annual Pantone Annual Pop Color is coming
It's just that this year's colors are indeed a bit confusing
Some people say it's blue, and some people think it's purple
Others once suspected that they were colorblind
The main reason it's so hard to guess is because it's the first time Pantone created a new color called Very Peri. It includes both blue qualities and a fuchsia tone.
Thermal knowledge science: Periwinkle itself is a plant
The official explanation is that this new PANTONE color, showing carefree confidence and bold curiosity, inspires our creative spirit.
Although the name periwinkle blue is completely new, it does not mean that this hue has not been seen before.
Only after the release of authoritative institutions, a mainstream trend will be formed, which will appear in various areas of life in 2022.
Compared to the previous annual popular colors with a clear theme
This year's periwinkle blue is hard to see at a glance.
This unpredictable color has a boundless inclusiveness, in line with the uncertainty of the current life under the epidemic, and the beauty it brings is stronger.
In the post-pandemic era, a gentle healing force
Many people say that the first thing that comes to mind after reading this color is Monet's work
As a representative of the Impressionist school, Monet's dreamlike colors and periwinkle blue have a sense of resonance.
Compared to other blues, this hue has a gentle mystique. Neither too bland nor overly enthusiastic, the flowing water surface is full of imaginative space.
It's also not against the grain of putting it in a movie.
In "Philharmonic City", which won the Oscar for best picture, the scene of the male and female protagonists dancing with the stars on the top of the mountain is frozen as a classic scene
Purple symbolizes romance and blue symbolizes melancholy. The combination of the two colors in the film metaphorically expresses the romantic moment of love in the moment, while revealing that perfect love only exists in the illusion.
It's wonderful
The beauty of neutral color, impartial with a somewhat restrained sense of calmness, is particularly charming
On the cover of the classic VOGUE magazine, this blue-purple color, after nearly a century of baptism, is still enduring a new mainstream.
February 1979/
In the fashion industry, Armani has used this hue as the home for the entire show, gentle tones with light tulle, creating an elegant beauty that belongs to Armani women.
Spring/Summer 2016 Couture Show/
The skirt of the girl is sparkling, like a dreamy dream, and the noble elegance becomes a flowing tenderness at this time, which makes people sink at a glance
Saying that it is the best interpretation of periwinkle blue, the sheep feel that it is most suitable~
Before the release of the annual fashion color, the fashion brands have already keenly sniffed the opportunity.
In Chanel's latest animated short, the model embarks on a hide-and-seek adventure in a dreamlike blue-purple world, with vivid and interesting graphics
Loewe directly turned the high heels on the runway into a blue-purple soap
On Pantone's account, it has previously posted the works of artist Loe Lee three times in a row.
In her pen, the cartoon character in Miyazaki's anime Spirited Away transforms into a blue-purple tone and travels through the city. The linkage between dream and reality also highlights another hot theme this year in addition to the epidemic - the metacosm.
It is precisely because of its sense of no boundaries that you can also feel a little lonely from it.
The visual studio in Barcelona, using Changchun blues, renders a 3D virtual space, and the sense of ethereal loneliness is self-evident
Back to real life, Pantone also gives more practical scenes that permeate every angle
For girls, this neutral blue-purple color is unique in both wear and makeup.
As Pantone says, periwinkle blue is the happiest and warmest color of all blues.
It comes with a sense of purpose and encourages us to remain confident and curious in the post-pandemic era.
The meaning given by color
In fact, the effect of color is even greater than you think.
Just like in our popular cognition, the mention of red can always associate happiness; when mentioning blue, it is often the first time to think of sadness.
Picasso's Tragedy /
This year's explosive network top stream - Ling Na Belle, in addition to the rounded appearance makes people feel cute, the pink and white color matching invisibly produces a strong perception.
Subconsciously, 90% of our first judgments about things are based on color.
Whether you like a product
Still have a good feeling for a person, and the colors invisibly exert great energy
Pantone takes advantage of this color mood while giving it a deeper meaning.
Coral oranges in 2019, for example, use the color of the corals themselves to remind people of marine life and protect the environment
The greenery of 2017 represents the idea of a modern urban people's urgent return to nature in their fast-paced lives.
Last year it also partnered with a Swiss women's brand to launch a new color number called Menstrual Red Period.
Women's uterus and ovaries are printed on promotional cards in stick figures, and menstrual cups are cleverly added to encourage people not to be ashamed of talking about menstruation.
Like Klein Blue, which has followed the retro trend this year, the pure single tone is considered to be the color that best represents the universe itself, and also conveys a sense of loneliness.
When given a deeper meaning, it is no longer a single color, but represents a culture, psychology or emotion.
Since then, Klein Blue has also been used in the film "Blue", and monotones are used from beginning to end to express the pain and loneliness caused by the disease.
Japanese artist Yayoi Kusama created an exhibition on the theme of love and hope during the epidemic, and the yellow color in the darkness became a symbol of lighting up hope
The yellow color, which represents sunshine and hope, has also appeared in large quantities in Van Gogh's Sunflowers, thus showing a strong desire for life.
Color, has the power to heal people's hearts.
And each color has its most unique meaning.
In the post-epidemic era in 2022, it is better to integrate periwinkle blue into your own life and add a sense of vitality to the current boring life